Fintech startup StratiFi Technologies has secured $7 million in a Series A funding round led by Anthemis Group, Wolverine Holdings, Cboe Global Markets, HOF Capital and AngelList, per a company statement.
The San Francisco and New York-based platform has amassed an impressive roster of investors as the offering is well-aligned with their overall strategy of growing its wealth and asset management solutions in the long run.
The Series A financing builds on an exceptional year for StratiFi which saw a rapidly growing roster of clients, key executive appointments, and market momentum in the areas of automated portfolio management.
Proceeds will help the company aggressively expand its sales and marketing efforts as well as broaden and accelerate product development. StratiFi’s unique approach provides a marketplace of risk solutions, and an educational ecosystem to help advisors and investors better understand risk-adjusted investing.
StratiFi’s PRISM Rating™ technology offers a great distribution channel for their investment tools, giving advisors an edge through sophisticated calculations that determine whether their portfolios are optimally managing risk and returns. Advisors can simply connect accounts via their custodial platforms including Schwab, TD Ameritrade, Fidelity, Interactive Brokers, E-Trade, LPL, and others.
The company further explained that he PRISM outcome, which generates a score of one to 10, helps investors discover hidden risks that can derail their investment goals. The three-part process quantifies investment risk and alerts users to risks that could undermine the stability and growth of an advisor’s practice. The platform also suggests recommended actions to cut risk and maximize returns through various actions.
Ed Tilly, Cboe’s chairman and chief executive officer, commented: “We expect StratiFi’s offerings will introduce many advisors and investors to strategies that the most sophisticated investors have long relied upon to manage risk and maximize returns.”