Social Media, Market Sentiment & Trading - Bloomberg Integrates Live Twitter Feeds in its Financial Platform

Bloomberg announced that it is the first financial information platform to integrate real-time Twitter feeds directly into the investment workflows of market professionals. The announcement follows this week’s decision by the U.S. Securities and Exchange Commission to allow companies to use social media for corporate disclosures.

“When important news is shared on Twitter, traders and investors need to be able to access it, and validate its importance in order to incorporate that information into their decision making process,” said Jean-Paul Zammitt, head of sales and product development for the Bloomberg Professional service. “Bloomberg’s platform now provides this ability, along with the high-quality news, data and Analytics our users need and have come to expect from us.”

Bloomberg Professional service subscribers can now monitor and analyze real-time Twitter updates issued by corporations, executives, government officials, economists, commentators, media outlets and other voices that can influence the financial markets. By incorporating live Twitter feeds directly into its financial information platform, Bloomberg integrates social media content with users’ existing investment workflow so market participants avoid the disruption caused by monitoring separate systems for different types of market-moving information.

“We recognize the rapidly growing importance of social media as a means for companies to release important, market-moving information,” said Karl Braasch, fund manager and co-founder of Bristlecone Capital Partners. “It is extremely valuable to our business to be able to access this information on the Bloomberg Professional service in the same manner we use it for other market related applications and analytics.”

Bloomberg classifies tweets by company, asset class, person and topic, making it easy for institutional investors, traders, corporate executives and government agencies to track updates related to a specific industry or market, their portfolio holdings or an online personality. In addition to searching and tracking relevant financial tweets, users can also create alerts to monitor for unusual bursts of social media chatter about a company.

The Bloomberg Professional service now funnels information from social media channels, corporate announcements, feeds from more than 1,000 news organizations, including Bloomberg News, and content from more than 90,000 websites to help investors make better informed decisions. Using this new functionality, subscribers can now create Twitter filters and alerts, monitor what companies are trending, or set alerts for increased levels of social media activity at TWTR on the Bloomberg Professional service.