AutoShares, a provider of low commission brokerage services in the United States, today announced a strategic technological partnership with ETNA, a provider of trading technology components for online broker-dealers, to launch a new web-based trading platform.

The two companies entered into a partnership agreement in early 2017 to private label ETNA Trader, an online trading platform developed by ETNA, that is being quickly adopted by the trading community.

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AutoShares, a division of ViewTrade Securities, has selected ETNA’s trading platform to be integrated with its HTML5 and mobile trading front-ends to allow clients to work from pre-set dashboard layouts or create a customized configuration using an extensive suite of widgets.

Designed with robo traders in mind, the new AutoShares platform provides access to ETNA API to create new custom widgets or integrate 3rd party trading tools. This outstanding functionality operates as a primary means of connectivity with algo trading and robo-advisory clients.

Commenting on this, AutoShares said in its official statement: “For us at AutoShares, exceptional technology and customer support are top priorities. We strive to be relevant in a fast-paced world of online investing, which is not easy nowadays. Thanks to our alliance with ETNA, we were able to launch the new platform in such a short period of time. Our clients will benefit from all the cool features the new platform offers to them, especially the new API for robo-advising firms.”

Roman Zhukov, CEO and founder of ETNA, added: “AutoShares has been around for years in the financial services industry and has a tremendous experience in trading. We are proud to become a part of this project by offering ETNA’s technology and expertise and drive the FinTech innovation further on.”