Financial and Business News

Exinity and ZenFinex Former Executive Prepares Semoto Prime for Institutional Clients

Thursday, 18/12/2025 | 11:47 GMT by Tareq Sikder
  • The new firm plans to offer execution, settlement, and multi-step flows for fiat, crypto, and stablecoins.
  • Matthew Wright has held senior roles in CFDs firms, including COO at Exinity and CEO at ZenFinex.
Matthew Wright

Matthew Wright announced on LinkedIn that he has been preparing the launch of Semoto Prime, a boutique desk for professional and institutional clients, scheduled for 2026. He said the desk is designed to provide "reliable execution and real operational support," particularly for cross-border transactions.

Team Nears Completion of Prime Desk

Wright has held multiple senior roles in the financial sector. He is currently co-founder of Semoto Prime and managing director of Ondal Ltd in the UK. He also works part-time at Taurex. Previously, he was group COO at Exinity and CEO of ZenFinex, each for about two years.

He highlighted that "price is easy to find. Clean execution, settlement, and multi-step flows especially cross-border is where most teams get stuck." He added that the desk will cover fiat, stablecoins, and crypto. He said the team has been focused on securing registrations, banking, liquidity, and technology partners, and noted that they are close to completion.

CFD Firms Enter Institutional Trading Market

Semoto Prime’s launch follows a wider trend of retail-focused CFD brokers expanding into institutional services. Several firms, including Axi, CFI, and Taurex, now offer liquidity, multi-asset prime brokerage, and API-based trading.

Industry experts describe this as a “natural progression,” allowing brokers to diversify revenue, access larger clients, and use existing technology infrastructure. Institutional clients often require customised liquidity but pose lower operational risk than retail traders.

Some brokers, such as FXPro and Boston Technologies, exited institutional offerings, highlighting the challenges of sustaining prime brokerage services alongside retail operations.

Exinity Diversifies into Retail Investing Tools and Market Predictions

Exinity, led by Andrey Dashin, launched a new institutional unit, Exinity Connect, in 2023 to provide liquidity solutions for broker-dealers, family offices, and hedge funds.

The services, supported by Tier-1 banks and non-bank market makers , operate under FCA, UK and Mauritius licenses. Exinity joins other brokers, including ThinkMarkets and CMC, in creating separate institutional wings. The firm also manages brands like FXTM, Alpari, and investing tools Nemo and Pulse.

Matthew Wright announced on LinkedIn that he has been preparing the launch of Semoto Prime, a boutique desk for professional and institutional clients, scheduled for 2026. He said the desk is designed to provide "reliable execution and real operational support," particularly for cross-border transactions.

Team Nears Completion of Prime Desk

Wright has held multiple senior roles in the financial sector. He is currently co-founder of Semoto Prime and managing director of Ondal Ltd in the UK. He also works part-time at Taurex. Previously, he was group COO at Exinity and CEO of ZenFinex, each for about two years.

He highlighted that "price is easy to find. Clean execution, settlement, and multi-step flows especially cross-border is where most teams get stuck." He added that the desk will cover fiat, stablecoins, and crypto. He said the team has been focused on securing registrations, banking, liquidity, and technology partners, and noted that they are close to completion.

CFD Firms Enter Institutional Trading Market

Semoto Prime’s launch follows a wider trend of retail-focused CFD brokers expanding into institutional services. Several firms, including Axi, CFI, and Taurex, now offer liquidity, multi-asset prime brokerage, and API-based trading.

Industry experts describe this as a “natural progression,” allowing brokers to diversify revenue, access larger clients, and use existing technology infrastructure. Institutional clients often require customised liquidity but pose lower operational risk than retail traders.

Some brokers, such as FXPro and Boston Technologies, exited institutional offerings, highlighting the challenges of sustaining prime brokerage services alongside retail operations.

Exinity Diversifies into Retail Investing Tools and Market Predictions

Exinity, led by Andrey Dashin, launched a new institutional unit, Exinity Connect, in 2023 to provide liquidity solutions for broker-dealers, family offices, and hedge funds.

The services, supported by Tier-1 banks and non-bank market makers , operate under FCA, UK and Mauritius licenses. Exinity joins other brokers, including ThinkMarkets and CMC, in creating separate institutional wings. The firm also manages brands like FXTM, Alpari, and investing tools Nemo and Pulse.

Topics
institutional
Exinity
Zenfinex
About the Author: Tareq Sikder
Tareq Sikder
  • 2020 Articles
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A Forex technical analyst and writer who has been engaged in financial writing for 12 years.

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