Connecting Via The Cloud: CFN Services Launches TradingHUB, Linking Market To International Venues with Single Connection

Simplifying the connectivity process in order to maximize efficiency and lower cost is becoming part of the technology arms race which the institutional sector is currently engaged in.

Today, managed services consultancy CFN Services has launched its new secure cloud-based connectivity solution. Released under the moniker TradingHUB, the new product, according to the North American company, connects international Liquidity venues with one single connection.

Cloud Based Connectivity

Such a solution is further testimony to the industry’s moving away from static, legacy systems and onto virtual cloud-based systems first used in enterprise environments when VMWare began providing server farms and desktop workstations which could be hosted remotely in 2006, thus negating the requirement for fixed infrastructure and the support and maintenance associated with it.

As a vital source of connectivity for leading, security-conscious financial services players, TradingHUB safely connects buy-side and sell-side firms to global liquidity, while providing access to the advanced trading, Analytics and data services available on CFN’s Alpha Platform.

A single connection to any of the 50 global TradingHUBs deployed across the Alpha Platform enables clients to simply and affordably connect to key liquidity venues and trading partners across asset classes eliminating the need for expensive and complex market access networks, colocation and hardware.

In markets with Alpha Platform Direct Connect (APDC), clients utilizing TradingHUB can leverage APDC’s low-latency direct market access and raw, full depth of book feeds from leading global exchanges.

Developer vs Regulator

“We’re excited to introduce TradingHUB, providing clients a more secure, agile and affordable means of accessing to today’s financial markets. Through a single connection, TradingHUB opens the door to hundreds of financial markets, leading intermediaries and tier-one trading partners around the globe,” said Paul Edelmann, Senior Vice President, Professional Services, CFN Services on behalf of the firm.

CFN has recently delivered Alpha Platform On-Demand, the first, globally-distributed high performance public cloud for the global financial markets. Prior to that the company enabled market access over the high speed point-to-point wireless technology; and launched Alpha Platform Direct Connect, the company’s direct market access and market data platform, which was launched last month to provide ultra-low latency despite discussions among regulatory circles and some technology providers regarding implementing mandatory delays to prevent high speed algorithmic trading creating toxic order flow.

"In addition to exchange colocation facilities, we are pleased to announce the expansion into Telx’s two facilities on their Clifton, New Jersey. data center campus, which offers a unique set of differentiated features for the capital markets. Effective today, with a single TradingHUB connection, clients can connect from any venue, to any venue quickly and reliably on the Alpha Platform,” added Mr. Edelmann.