The feature aims to unlock dormant liquidity and promote opportunistic trading.
Asset managers have already identified $1 billion in liquidity potential through 50 indications.
Appital, a peer-to-peer price discovery and liquidity
sourcing technology for asset managers, has introduced a new feature aimed at
enhancing opportunistic liquidity within the market.
Facilitating Targeted Deal Access
The newly launched functionality, dubbed 'Appital Trending
Equities,' represents an industry-first innovation integrated into Appital
Insights. It empowers deal originators on the buyside to proactively stimulate
unique liquidity in the market prior to the launch of a deal. Concurrently,
participating buyside firms gain access to potential deals that may soon hit
the platform, focusing on equities relevant to their portfolios and meeting
specific criteria, such as minimum average daily volume (ADV) or pricing
thresholds.
Mark Badyra, CEO, Appital, Source: LinkedIn
Mark Badyra, the CEO, Appital, said: “Buyside trading desks will
receive a list of trending equities within the Appital platform, which they can
discuss with their PMs to identify opportunities they wish to participate in.
Traders and portfolio managers are empowered to discover and react to deal flow
opportunities that are unique in the market, and generate alpha themselves.”
This feature aims to unlock latent liquidity, facilitate the
bookbuilding process, and enable trading desks and portfolio managers (PMs) to
adopt a more opportunistic approach. By generating orders in the market that
might not otherwise exist, the functionality contributes to liquidity events
that might not occur through traditional channels.
In addressing prevalent challenges such as decreasing
liquidity in the lit market, reliance on the market close, and a reduction in
high-touch sales trading and associated liquidity opportunities, 'Appital
Trending Equities' aims to involve PMs in the deal flow effectively.
Attracting Market Interest with Client Base Growth
The new functionality is already operational and in use by
asset managers who are leveraging the Appital platform,
experiencing significant traction. Notably, approximately 50 indications have
been discovered by portfolio management teams, representing over $1 billion in
potential liquidity.
Brian Guckian, Chief Business Development Officer, Appital, Source: LinkedIn
These liquidity event predictions stem from Appital Insights,
introduced in Q4 2023. This tool enables buyside institutions to assess the
feasibility of executing larger ADV orders without raising alarms in the
market.
Presently, Appital boasts a client base comprising more than
40 asset managers with over $15 trillion assets under management (AUM).
Additionally, over 60 more asset managers, managing an additional $30 trillion
AUM, are in the onboarding stage, demonstrating considerable market interest in
the platform's capabilities.
Brian Guckian, the Chief Business Development Officer, Appital,
added: “We have seen great traction due to our neutral market position and the
trust in our platform. Asset managers are happy to share responses to Appital
because we are not conflicted on the data and insights and deal originators can
better manage their risk before launching a bookbuild.”
Appital, a peer-to-peer price discovery and liquidity
sourcing technology for asset managers, has introduced a new feature aimed at
enhancing opportunistic liquidity within the market.
Facilitating Targeted Deal Access
The newly launched functionality, dubbed 'Appital Trending
Equities,' represents an industry-first innovation integrated into Appital
Insights. It empowers deal originators on the buyside to proactively stimulate
unique liquidity in the market prior to the launch of a deal. Concurrently,
participating buyside firms gain access to potential deals that may soon hit
the platform, focusing on equities relevant to their portfolios and meeting
specific criteria, such as minimum average daily volume (ADV) or pricing
thresholds.
Mark Badyra, CEO, Appital, Source: LinkedIn
Mark Badyra, the CEO, Appital, said: “Buyside trading desks will
receive a list of trending equities within the Appital platform, which they can
discuss with their PMs to identify opportunities they wish to participate in.
Traders and portfolio managers are empowered to discover and react to deal flow
opportunities that are unique in the market, and generate alpha themselves.”
This feature aims to unlock latent liquidity, facilitate the
bookbuilding process, and enable trading desks and portfolio managers (PMs) to
adopt a more opportunistic approach. By generating orders in the market that
might not otherwise exist, the functionality contributes to liquidity events
that might not occur through traditional channels.
In addressing prevalent challenges such as decreasing
liquidity in the lit market, reliance on the market close, and a reduction in
high-touch sales trading and associated liquidity opportunities, 'Appital
Trending Equities' aims to involve PMs in the deal flow effectively.
Attracting Market Interest with Client Base Growth
The new functionality is already operational and in use by
asset managers who are leveraging the Appital platform,
experiencing significant traction. Notably, approximately 50 indications have
been discovered by portfolio management teams, representing over $1 billion in
potential liquidity.
Brian Guckian, Chief Business Development Officer, Appital, Source: LinkedIn
These liquidity event predictions stem from Appital Insights,
introduced in Q4 2023. This tool enables buyside institutions to assess the
feasibility of executing larger ADV orders without raising alarms in the
market.
Presently, Appital boasts a client base comprising more than
40 asset managers with over $15 trillion assets under management (AUM).
Additionally, over 60 more asset managers, managing an additional $30 trillion
AUM, are in the onboarding stage, demonstrating considerable market interest in
the platform's capabilities.
Brian Guckian, the Chief Business Development Officer, Appital,
added: “We have seen great traction due to our neutral market position and the
trust in our platform. Asset managers are happy to share responses to Appital
because we are not conflicted on the data and insights and deal originators can
better manage their risk before launching a bookbuild.”
Tareq is a financial writer with 15 years of experience covering global markets. His work spans technical analysis, forex broker reviews, and market sentiment, with a focus on topics relevant to retail traders. He joined Finance Magnates in 2023.
At Finance Magnates, he serves as News Editor, covering retail forex and CFD brokers, cryptocurrency exchanges, fintech firms, and regulatory developments shaping the trading industry. He holds an Honours degree in Information Technology from Anfell College, London.
Education:
Honours degree Information Technology, Anfell College, London
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👉 Be part of FM Awards 2026: https://awards.financemagnates.com/#nominate
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Watch the full video to see if Hola Prime Markets fits your trading needs.
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In this video, we review @HolaPrimeMarketsOfficial, a multi-asset forex and CFDs broker offering different account types, trading platforms, and flexible trading conditions.
We cover the broker’s overall offering, including account options, trading environment, platforms like MT4 and MT5, and additional services such as managed accounts and fast withdrawals.
Watch the full video to see if Hola Prime Markets fits your trading needs.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
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#HolaPrime #ForexBroker #CFDTrading #FinanceMagnates #Trading #Forex #BrokerReview
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In this video, we review @HolaPrime_Global, a proprietary trading firm offering evaluation programs and performance-based payouts in simulated market environments.
We cover how the challenge model works, including account types, profit splits (up to 95%), trading rules, and what it takes to reach a funded account. You’ll also learn about available platforms like MT4, MT5, cTrader, and more, along with insights into payouts, support, and trading conditions.
Watch the full video to see if Hola Prime fits your trading style.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
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▶️ YouTube: /@financemagnates_official
#HolaPrime #PropFirm #Trading #FinanceMagnates #Forex #FuturesTrading #TradingReview #PropFirmReview
In this video, we review @HolaPrime_Global, a proprietary trading firm offering evaluation programs and performance-based payouts in simulated market environments.
We cover how the challenge model works, including account types, profit splits (up to 95%), trading rules, and what it takes to reach a funded account. You’ll also learn about available platforms like MT4, MT5, cTrader, and more, along with insights into payouts, support, and trading conditions.
Watch the full video to see if Hola Prime fits your trading style.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
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Axi takes the spotlight at the Finance Magnates Awards, winning Global Most Innovative Broker 2025.
Olivia Xenofontos and Ivanna Openko share how the team will feel: proud, motivated, and ready to keep delivering.
They also describe the night as well-organized, focused, and enjoyable for all.
👉 Be part of FM Awards 2026.
Axi takes the spotlight at the Finance Magnates Awards, winning Global Most Innovative Broker 2025.
Olivia Xenofontos and Ivanna Openko share how the team will feel: proud, motivated, and ready to keep delivering.
They also describe the night as well-organized, focused, and enjoyable for all.
👉 Be part of FM Awards 2026.
Recognition that matters.
Built on transparency.
Driven by the industry.
The Finance Magnates Awards 2026.
Nominations are now open.
🔗 https://awards.financemagnates.com/?utm_source=SM&utm_medium=social&utm_campaign=recognition-matters
Recognition that matters.
Built on transparency.
Driven by the industry.
The Finance Magnates Awards 2026.
Nominations are now open.
🔗 https://awards.financemagnates.com/?utm_source=SM&utm_medium=social&utm_campaign=recognition-matters