XTrend, the contracts for difference (CFDs) broker regulated in Cyprus, is eyeing the Southeast Asian market. The online trading provider announced today (Tuesday) that it has secured a deal as the Regional Sponsor of the Argentine national football team in Malaysia, Vietnam and Singapore. The deal extends to two other jurisdictions in East Asia: Hong Kong and Taiwan.

XTrend Sponsors Argentina's Football Team

Argentina’s national team won the 2022 FIFA World Cup played by 32 national teams across five cities in Qatar between November 20-December 18, 2022. The Argentine Football Association (AFA) believes that the collaboration will enable it “to bring Argentia superstars like Lionel Messi, Angel Di Maria, Julián Alvarez, Emi Martinez closer to the audience.”

In a joint statement, XTrend and the AFA explained that, as part of the deal, they will join forces to create commercial and marketing activities to “increase the synergy and power of their brands in the Southern Asian market.” Speaking on the deal, Michael Rezaie, the CEO of XTrend, noted that the partnership will enable the brokerage to connect technology and innovation with a wider audience of football enthusiasts in the region.

“We share the same vision as the AFA, where we also want XTrend to be the standout performer in financial services internationally,” Rezaie added. “We are continuously enhancing our trading platform to help traders reach new heights within their professional trading journey.”

Previously, T1Markets and TradeATF, brokerages regulated by the Cyprus Securities and Exchange Commission (CySEC), entered into digital sports sponsorship arrangements with the AFA.

XTrend Expands Sports Presence

XTrend’s new collaboration with the AFA comes nearly a year after the online trading platform emerged as a sponsor of ACF Fiorentina, an Italian Serie A football club. The partnership provided the firm’s trading platforms XTrend and XTrend Speed with global brand awareness through marketing opportunities, including logo exposure on LED walls during matches and interview backdrops.

Meanwhile, Binance last year entered into a five-year sponsorship deal with the AFA, Finance Magnates reported. The deal represents the first sponsorship of a national team by the world’s largest cryptocurrency exchange.

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