ViewTrade Technology has signed a deal with Bruce Markets to give financial institutions across Asia and the Middle East direct access to U.S. equities during their local business day, a window when Wall Street is technically closed.

Bruce ATS, an SEC-regulated alternative trading system, runs from 8:00 PM to 4:00 AM Eastern Time, which lines up with roughly 10:00 AM to 6:00 PM in South Korea. Through the new arrangement, ViewTrade will now offer both certified FIX order routing into Bruce ATS and approved redistribution of its real-time market data, letting brokers stand up an overnight U.S. trading offering without building much of the underlying plumbing themselves.

ViewTrade Connects Asian Brokers to U.S. Trading Window

VieTrade says it normalizes Bruce ATS's raw market data into application-ready form, then delivers it via RESTful APIs, real-time socket streaming, and SDKs. The practical effect is that a broker can embed live overnight U.S. equity data directly into a mobile trading app or risk management platform without extensive downstream development work.

"Our goal is to make overnight U.S. equities trading feel native to our global clients," said Kenneth Chan, President of ViewTrade Technology. "By normalizing Bruce ATS overnight market data and delivering it through APIs, streaming, and SDKs, we aim to reduce integration friction, lower cost and enable financial institutions to more rapidly introduce overnight trading and market data experiences."

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ViewTrade has also deployed Bruce ATS market data inside its Asia-region infrastructure, rather than routing everything back through U.S. servers. That localization is meant to cut latency for brokers and end users sitting in time zones far from New York.

Overnight Access Demand Keeps Building Across Asia

The deal fits into a broader build-out happening across the industry. Nasdaq filed late last year to extend its own trading session to a near-24-hour weekday schedule, targeting a 9:00 PM to 4:00 AM Eastern window with clearing services expected to go 24/5 by mid-2026.

eToro recently joined the push toward 24/7 trading access, though retail activity in true overnight sessions remains thin - hovering below 2% on most platforms even as pre- and post-market activity has climbed to 40% on some. The World Federation of Exchanges has urged a slower approach, arguing that 22/5 or 23/5 models are safer than an abrupt jump to continuous trading.

Bruce Markets CEO Jason Wallach framed the ViewTrade partnership as a necessary piece of that infrastructure puzzle.

"As demand for overnight U.S. trading continues to grow globally, partnerships like this are critical," he said. "By combining Bruce ATS's overnight market with ViewTrade's localized infrastructure, we're making overnight U.S. trading more accessible, efficient and scalable for international clients."

Chan also pointed to tokenization as an additional growth driver in the region. "Momentum around real-time access to U.S. markets and the tokenization of real-world assets is accelerating across Asia, driven by mobile-first platforms and global portfolio diversification," he said, adding that ViewTrade can serve as a redundancy path for brokers who already carry a primary Bruce ATS connection.

ViewTrade's Asia Push Has Been Building for Over a Year

ViewTrade has been expanding its footprint in Asia and the broader emerging market belt for some time. In 2024, the firm rebranded its technology division as Orbis Systems and reported $339 billion in year-to-date trade flow alongside over $22 billion in assets under management - announcements that came alongside new hires across Asia and the Middle East. Earlier in 2024, ViewTrade moved into Australia, targeting the country's $9 trillion superannuation fund market with claims it could save the local wealth industry $160 million annually.

Bruce ATS itself has been steadily building its data distribution network. Nasdaq struck a deal in early 2025 to exclusively distribute Bruce ATS market data through its existing global network, dramatically reducing the time brokers need to plug in, from up to a year to potentially days for firms that already have Nasdaq connectivity. The platform uses Nasdaq's underlying market technology and a maker/taker pricing model.