The provider of software solutions for financial firms, Tradency, which invented the Mirror Trading concept in 2005, today has introduced the newest version of their CRM offering, dubbed Sherpa.
Enhanced reporting, sharing and management capabilities were added to Tradency’s automated CRM to meet the unique requirements of retail brokers.
Designed for financial institutions, brokers and banks, Tradency has opted to officially launch its broker automated CRM suite at the coming Finance Magnates London Summit.
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As part of using Tradency’s solutions, Sherpa will be able to streamline CRMs and marketing operations and consolidate multi-channel customer marketing, as explained in an official statement.
The enhanced CRM features provide predictive customer modeling techniques which allows brokers to define their critical business objectives (e.g. volume growth, conversion improvement, churn) and then use pre-set, automated campaigns to reach them. Furthermore, Sherpa provides a complete framework of data-based retention methodology, using an automated process which helps improve conversion along with client retention rates.
Since Client Relationship Manager (CRM) Systems have been a vital part of any retail brokerage, allowing them to manage interaction with current and future clients, Sherpa provides a broker-centric solution that is tailored to specific industry dynamics and challenges.
Commenting on the launch, Anna Becker, Tradency’s Head of the Automat CRM Department said: “Current trader retention efforts are challenging because they are sporadic, inconsistent and costly. Sherpa changes all that – and the economics of broker retention. With smart automation, brokers deliver consistent, timely and effective campaigns to their traders – improving trading volume, lifespan and value.”