Social media channels can work in multiple ways and advertising is rapidly becoming an important aspect.
Looking at the transformative powers of social media on pretty much any industry has been a complex task. With the difficulties in measuring results, Facebook has decided to storm into the heart of the industry in Cyprus and elaborate on the merits of running campaigns on the world’s most valuable social media network.
For more and more Forex and binary companies the channel becomes the key driver of their growth. Executives and marketing professionals willing to use the platform to its full potential may learn how to do it during the upcoming Facebook Bootcamp in Cyprus on October 14th, highlighting various aspects of what the platform has to offer and demonstrating its cooperation with brokers such as IG Group, IQ Option and Forex Club.
Social media’s role in today’s marketing cannot be overstated. Facebook alone reaches more than 1.71 billion people worldwide. Instagram, which will also be present, is an answer to the growing role visual content plays in marketing. At the same time, both platforms respond well to another important trend in advertising – the rise of mobile.
Every 5th minute spent on mobile devices is spent on Facebook or Instagram. People statistically check them 14 times a day.
Looking at how these numbers can be most effectively used by companies in the trading industry, Finance Magnates spoke to Lukasz Leoniewski, Client Partner leading Financial Services team at Facebook.
What are the reasons that mobile advertising on Facebook is effective for binary options/forex?
We receive constant feedback from our partners, that they are very satisfied with life-time value of traders acquired from Facebook. It has its roots in precise targeting methods of our platform – our accuracy is 85% vs. 65% internet targeting accuracy on average.
At Facebook we’ve been working to provide marketers with the proof they need to know their ads work – beyond the click.
We now have systems in place to prove our advertising achieves their business objectives. Facebook news-feed is a discovery experience, so it’s very efficient place for brands to present their value to potential clients. It is very important to remember that people are their real selves on Facebook, which means marketers can more accurately reach the people most interested in their product or service.
We have the measurement tools and data partnerships in place not only to show marketers that their ads work, but also to provide them with insights on how they can improve future campaigns.
How is Facebook tackling the phenomenon of fake profiles clicking on adverts in order to generate fake Leads?
First of all, it must be stressed that we treat such issues very seriously. Actions created by fake accounts or people without real intent are bad for people on Facebook, advertisers and Facebook itself.
Our abuse-fighting teams build and constantly update a combination of automated and manual systems that help us catch suspicious activity at various points of interaction on the site, including: registration, friending, liking and messaging.
We also monitor viral content for its authenticity, including content created during elections. We write rules and use machine-learning to catch suspicious behavior. When we catch fraudulent activity, we work to counter and prevent it – including blocking accounts and removing fake likes.
At the same time, we need to understand that there is no direct link between clicks and the majority of sales. Focusing on the last click is like giving credit to the sign outside of your store for driving all of your sales.
A recent study showed that on average, if you look at people who saw an ad on Facebook and later bought a product, fewer than 1 percent had clicked on the ad. Digital isn’t just about driving a fast click or immediate purchase; it’s also a powerful way to ring the cash register in store or drive an online sale days later.
What are the best practices to combine paid ads campaigns with organic social media publications?
Organic publications in social media usually have reach not much higher than fans of a specific page, whereas paid ads allow advertiser to reach clients at a bigger scale. Our Bootcamp in Cyprus next week will showcase what we believe is the most successful targeted solution for brokers.
Looking at the transformative powers of social media on pretty much any industry has been a complex task. With the difficulties in measuring results, Facebook has decided to storm into the heart of the industry in Cyprus and elaborate on the merits of running campaigns on the world’s most valuable social media network.
For more and more Forex and binary companies the channel becomes the key driver of their growth. Executives and marketing professionals willing to use the platform to its full potential may learn how to do it during the upcoming Facebook Bootcamp in Cyprus on October 14th, highlighting various aspects of what the platform has to offer and demonstrating its cooperation with brokers such as IG Group, IQ Option and Forex Club.
Social media’s role in today’s marketing cannot be overstated. Facebook alone reaches more than 1.71 billion people worldwide. Instagram, which will also be present, is an answer to the growing role visual content plays in marketing. At the same time, both platforms respond well to another important trend in advertising – the rise of mobile.
Every 5th minute spent on mobile devices is spent on Facebook or Instagram. People statistically check them 14 times a day.
Looking at how these numbers can be most effectively used by companies in the trading industry, Finance Magnates spoke to Lukasz Leoniewski, Client Partner leading Financial Services team at Facebook.
What are the reasons that mobile advertising on Facebook is effective for binary options/forex?
We receive constant feedback from our partners, that they are very satisfied with life-time value of traders acquired from Facebook. It has its roots in precise targeting methods of our platform – our accuracy is 85% vs. 65% internet targeting accuracy on average.
At Facebook we’ve been working to provide marketers with the proof they need to know their ads work – beyond the click.
We now have systems in place to prove our advertising achieves their business objectives. Facebook news-feed is a discovery experience, so it’s very efficient place for brands to present their value to potential clients. It is very important to remember that people are their real selves on Facebook, which means marketers can more accurately reach the people most interested in their product or service.
We have the measurement tools and data partnerships in place not only to show marketers that their ads work, but also to provide them with insights on how they can improve future campaigns.
How is Facebook tackling the phenomenon of fake profiles clicking on adverts in order to generate fake Leads?
First of all, it must be stressed that we treat such issues very seriously. Actions created by fake accounts or people without real intent are bad for people on Facebook, advertisers and Facebook itself.
Our abuse-fighting teams build and constantly update a combination of automated and manual systems that help us catch suspicious activity at various points of interaction on the site, including: registration, friending, liking and messaging.
We also monitor viral content for its authenticity, including content created during elections. We write rules and use machine-learning to catch suspicious behavior. When we catch fraudulent activity, we work to counter and prevent it – including blocking accounts and removing fake likes.
At the same time, we need to understand that there is no direct link between clicks and the majority of sales. Focusing on the last click is like giving credit to the sign outside of your store for driving all of your sales.
A recent study showed that on average, if you look at people who saw an ad on Facebook and later bought a product, fewer than 1 percent had clicked on the ad. Digital isn’t just about driving a fast click or immediate purchase; it’s also a powerful way to ring the cash register in store or drive an online sale days later.
What are the best practices to combine paid ads campaigns with organic social media publications?
Organic publications in social media usually have reach not much higher than fans of a specific page, whereas paid ads allow advertiser to reach clients at a bigger scale. Our Bootcamp in Cyprus next week will showcase what we believe is the most successful targeted solution for brokers.
Devexperts Checks Off Type 2 SOC 2 Audit for Enhanced Data Security
Network, Learn, Grow | FMAS:24
Network, Learn, Grow | FMAS:24
Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
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▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
🎥 TikTok: https://www.tiktok.com/@fmevents_official
▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
🎥 TikTok: https://www.tiktok.com/@fmevents_official
▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
🎥 TikTok: https://www.tiktok.com/@fmevents_official
▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
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Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
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Don't miss out on our latest videos, interviews, and event coverage.
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