eToro's New Unified Trading Platform Unveiled and Available to All Clients
Wednesday,19/08/2015|10:52GMTby
Andy Traveller
The social trading network's new trading platform enters the Public Beta phase, allowing all users access to a unified trading experience.
etoro
After months of tweaking, the new, unified eToro Trading Platform is officially open for use by all eToro clients.
Emerging from an invite-only beta development phase, the leading social trading network is now encouraging all users to access the new trading platform, soliciting feedback for ongoing improvement and development.
The new platform is a culmination of the company’s history as it seeks to merge the various offerings that the company has developed in one place.
Indeed, eToro has built a reputation for itself as a leading exponent of social and copy trading; offering its clients a transparent and democratic trading experience, in which leading investors engage with a community of followers to share their trading strategies.
Its original proprietary platform gamified the trading experience, employing a more simplified, aesthetically appealing user interface, using graphics to convey key information.
Of course, as a brokerage company, eToro also allows its users to execute trades, recording and placing orders for its users. Thus, as its popularity increased, it had to respond to the demands of more sophisticated traders. To do so, it made MetaTrader 4 available to its clients, including an assorted array of functional capabilities, retaining more advanced data and analysis for traders.
The new eToro trading platform seeks to combine these functions into a unified trading platform, which is consistent across operating systems and devices.
Following on from our more detailed sneak preview of eToro’s new trading platform back in March, here is a recap of what users can expect.
Unified Trading Platform
The new platform builds on eToro’s position as a broker with a unique social trading offering, allowing users to access both the trading and social offerings in one place.
Moreover, the new platform creates a unified appearance across all devices; a useful development given the difficulty in switching between trading and social platforms on apps in the past. Users will also benefit from a coherent experience regardless of how they access the platform.
The new platform continues eToro’s OpenBook model of a single page layout, creating a non-cluttered display of one feature at a time. While this provides a cleaner and simpler feel, more active traders may miss the ability to display multiple functions at once, such as data feeds, charts and other trading tools. Although the company maintains that all trading tools are only ever one click away.
Focus on Leaders
The new platform resonates with eToro’s ‘Popular Investor Program‘ and copy trading functionality. Popular and succssful investors continue to be treated as other assets would be, with their own performance and social feed pages.
Indeed, all clients can allow their trades to be uploaded to the eToro network where they can be displayed in a number of statistical ways, such as by the amount of profit made.
Copy traders can search for leaders based on a number of criteria, including risk score, number of copiers and performance filters, which existed in the past, as well as new parameters such as assets under management and the percentage change in copiers.
Watchlists
The company also highlights the new watchlists that are available. In addition to markets and assets that the trader wants to follow, such as share prices, commodities or currencies, users can also keep an eye on leaders. eToro users can therefore, via a graphical interface, monitor a portfolio of leaders that they are copying.
Trading
As mentioned in our previous post, another major change, based on strong user demand, is the initiation of real-time stock trading. Currently, stocks are available for purchase at the end of trading each day and resemble more of a mutual fund than equity trading product. With the upgrade, this model will be changed to allow for real-time trading, as well as short positions. By the end of the year, eToro also plans on expanding its available stocks to trade reaching over a thousand.
Relatedly, users will have access to charts as well as Risk Management and advanced portfolio management tools, which can be customized to meet the users’ preferences.
After months of tweaking, the new, unified eToro Trading Platform is officially open for use by all eToro clients.
Emerging from an invite-only beta development phase, the leading social trading network is now encouraging all users to access the new trading platform, soliciting feedback for ongoing improvement and development.
The new platform is a culmination of the company’s history as it seeks to merge the various offerings that the company has developed in one place.
Indeed, eToro has built a reputation for itself as a leading exponent of social and copy trading; offering its clients a transparent and democratic trading experience, in which leading investors engage with a community of followers to share their trading strategies.
Its original proprietary platform gamified the trading experience, employing a more simplified, aesthetically appealing user interface, using graphics to convey key information.
Of course, as a brokerage company, eToro also allows its users to execute trades, recording and placing orders for its users. Thus, as its popularity increased, it had to respond to the demands of more sophisticated traders. To do so, it made MetaTrader 4 available to its clients, including an assorted array of functional capabilities, retaining more advanced data and analysis for traders.
The new eToro trading platform seeks to combine these functions into a unified trading platform, which is consistent across operating systems and devices.
Following on from our more detailed sneak preview of eToro’s new trading platform back in March, here is a recap of what users can expect.
Unified Trading Platform
The new platform builds on eToro’s position as a broker with a unique social trading offering, allowing users to access both the trading and social offerings in one place.
Moreover, the new platform creates a unified appearance across all devices; a useful development given the difficulty in switching between trading and social platforms on apps in the past. Users will also benefit from a coherent experience regardless of how they access the platform.
The new platform continues eToro’s OpenBook model of a single page layout, creating a non-cluttered display of one feature at a time. While this provides a cleaner and simpler feel, more active traders may miss the ability to display multiple functions at once, such as data feeds, charts and other trading tools. Although the company maintains that all trading tools are only ever one click away.
Focus on Leaders
The new platform resonates with eToro’s ‘Popular Investor Program‘ and copy trading functionality. Popular and succssful investors continue to be treated as other assets would be, with their own performance and social feed pages.
Indeed, all clients can allow their trades to be uploaded to the eToro network where they can be displayed in a number of statistical ways, such as by the amount of profit made.
Copy traders can search for leaders based on a number of criteria, including risk score, number of copiers and performance filters, which existed in the past, as well as new parameters such as assets under management and the percentage change in copiers.
Watchlists
The company also highlights the new watchlists that are available. In addition to markets and assets that the trader wants to follow, such as share prices, commodities or currencies, users can also keep an eye on leaders. eToro users can therefore, via a graphical interface, monitor a portfolio of leaders that they are copying.
Trading
As mentioned in our previous post, another major change, based on strong user demand, is the initiation of real-time stock trading. Currently, stocks are available for purchase at the end of trading each day and resemble more of a mutual fund than equity trading product. With the upgrade, this model will be changed to allow for real-time trading, as well as short positions. By the end of the year, eToro also plans on expanding its available stocks to trade reaching over a thousand.
Relatedly, users will have access to charts as well as Risk Management and advanced portfolio management tools, which can be customized to meet the users’ preferences.
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Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
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We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
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Builder | Adviser | Fintech Writer | Product Strategist
In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity.
We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market.
We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
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Watch the whole talk to learn more about how Versus Trade works and where it is heading.
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In this interview, Versus Trade Co-Founder Vitalii Bulynin explains how the company got its license fast, why its trading pairs are fresh and fun, and what the team will build next.
He also discusses the most active pairs, the IB and MIB plans, and hiring needs for new markets.
Watch the whole talk to learn more about how Versus Trade works and where it is heading.
#financemagnates #VersusTrade #TradingPairs #BTCvsGold #goldtrading #innovation
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Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
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-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
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This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
