FX companies have dominated the global sports sponsorship sector during the last decade.
However, with huge marketing budgets, crypto brands have cracked some historic sponsorship deals in the last 2 years.
Sports sponsorship has always been one of the most important tools for international financial services providers to increase their reach. Branding and marketing partnerships with sporting clubs and athletes allow financial brands to attract customers from different regions.
There has been a major shift in the international sports sponsorship ecosystem. The sector, which was once dominated by leading foreign exchange brokers like FXPro, Alpari, Instaforex and Swissquote, have seen the emergence of crypto brands in the past two years.
Since the start of 2020, crypto companies have poured billions of dollars into sports sponsorships and formed partnerships with some of the world’s most-followed athletes. During the halftime of the recent Super Bowl, the annual playoff championship game of the National Football League in the US, leading crypto brands, including Coinbase, Crypto.com, FTX and eToro ran their advertisements. Coinbase alone witnessed more than 20 million hits on its website within a minute of displaying the ad.
With the rising popularity of crypto companies and their massive marketing budgets, several questions have emerged regarding the future of FX brands in the global sports sponsorship sector. But, is it all over for the FX firms? Are they still in the game?
There is no doubt about the fact that the dominance of FX companies has been challenged by the crypto firms in the past few years, but brokers like InstaForex, IC Markets, Vantage, City Index, TMGM and Robomarkets recently established their partnerships with prominent names in the sports sponsorship sector.
Gradual Shift
Yen Sim, the Director of Global Branding & Communications at Vantage, believes that there has been a ‘gradual shift’ in the race of sports sponsorship.
“The bottom-line for sports sponsorships has started to move away from the superficial to the authentic. The search for the right sports sponsorship has become a more measured and curated process, where companies start to hunt for sports teams whose corporate values are closely aligned to their own, with an emphasis on building a long-term relationship,” Yen commented.
Crypto Dominance
In 2021, FTX and Crypto.com poured more than $1 billion into sports sponsorships. In March 2021, FTX inked a sponsorship deal worth $135 million for Miami Heat Arena. In July last year, Crypto.com secured a 10-year, $175 million deal to sponsor the Ultimate Fighting Championship.
“For an industry so vastly awash with cash, it would be easy to believe that only the biggest and the richest can play at this game. And, it is true that cash-rich companies are more than capable of splashing incredible amounts of money at the most prominent sports teams and players,” Yen explained.
Presence of FX Brands
While crypto dominance is pretty evident in the sports sponsorship sector, not everything is over for the FX companies yet. Foreign exchange brokers are still among the biggest international sports sponsors. With growing businesses, FX companies are expanding their presence to different locations around the world through strategic sports deals in an effort to educate investors about financial trading products.
Yen believes that the FX sports sponsorships these days are formed strategically with a focus on value addition. “Our sponsorship of the McLaren MX Extreme E team was a marriage of values, not a show of wealth. Both our companies shared similar values on sustainability, innovation, gender equality and inclusion. The revolutionary format of the Extreme E championship series in raising climate change awareness made our participation a shoe-in,” she added.
Sports sponsorship has always been one of the most important tools for international financial services providers to increase their reach. Branding and marketing partnerships with sporting clubs and athletes allow financial brands to attract customers from different regions.
There has been a major shift in the international sports sponsorship ecosystem. The sector, which was once dominated by leading foreign exchange brokers like FXPro, Alpari, Instaforex and Swissquote, have seen the emergence of crypto brands in the past two years.
Since the start of 2020, crypto companies have poured billions of dollars into sports sponsorships and formed partnerships with some of the world’s most-followed athletes. During the halftime of the recent Super Bowl, the annual playoff championship game of the National Football League in the US, leading crypto brands, including Coinbase, Crypto.com, FTX and eToro ran their advertisements. Coinbase alone witnessed more than 20 million hits on its website within a minute of displaying the ad.
With the rising popularity of crypto companies and their massive marketing budgets, several questions have emerged regarding the future of FX brands in the global sports sponsorship sector. But, is it all over for the FX firms? Are they still in the game?
There is no doubt about the fact that the dominance of FX companies has been challenged by the crypto firms in the past few years, but brokers like InstaForex, IC Markets, Vantage, City Index, TMGM and Robomarkets recently established their partnerships with prominent names in the sports sponsorship sector.
Gradual Shift
Yen Sim, the Director of Global Branding & Communications at Vantage, believes that there has been a ‘gradual shift’ in the race of sports sponsorship.
“The bottom-line for sports sponsorships has started to move away from the superficial to the authentic. The search for the right sports sponsorship has become a more measured and curated process, where companies start to hunt for sports teams whose corporate values are closely aligned to their own, with an emphasis on building a long-term relationship,” Yen commented.
Crypto Dominance
In 2021, FTX and Crypto.com poured more than $1 billion into sports sponsorships. In March 2021, FTX inked a sponsorship deal worth $135 million for Miami Heat Arena. In July last year, Crypto.com secured a 10-year, $175 million deal to sponsor the Ultimate Fighting Championship.
“For an industry so vastly awash with cash, it would be easy to believe that only the biggest and the richest can play at this game. And, it is true that cash-rich companies are more than capable of splashing incredible amounts of money at the most prominent sports teams and players,” Yen explained.
Presence of FX Brands
While crypto dominance is pretty evident in the sports sponsorship sector, not everything is over for the FX companies yet. Foreign exchange brokers are still among the biggest international sports sponsors. With growing businesses, FX companies are expanding their presence to different locations around the world through strategic sports deals in an effort to educate investors about financial trading products.
Yen believes that the FX sports sponsorships these days are formed strategically with a focus on value addition. “Our sponsorship of the McLaren MX Extreme E team was a marriage of values, not a show of wealth. Both our companies shared similar values on sustainability, innovation, gender equality and inclusion. The revolutionary format of the Extreme E championship series in raising climate change awareness made our participation a shoe-in,” she added.
Bilal Jafar holds an MBA in Finance. In a professional career of more than 8 years, Jafar covered the evolution of FX, Cryptocurrencies, and Fintech. He started his career as a financial markets analyst and worked in different positions in the global media sector. Jafar writes about diverse topics within FX, Crypto, and the financial technology market.
58% of UK Investors Choose Professional Guidance over 'Finfluencers’
Network, Learn, Grow | FMAS:24
Network, Learn, Grow | FMAS:24
Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
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Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
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Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
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Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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