The Australian firm is the latest in a series of brokers to add CFD share trading to its platform.
The product is not especially new, and a number of brokers have been offering the service for years. But with regulatory pressure increasing across the globe, retail trading firms have been pushed to make new additions to their offering.
Of course, adding single stock CFDs is easier said than done. Last week, Finance Magnatesreported on the difficulties brokers face when adding stockbroking to their platforms.
Adding CFD share trading is not as problematic, but it’s not a simple process either. And as with stockbroking, one of the big hurdles to adding the product is dealing with exchanges.
“When a company enters the CFD equities arena, a lot of their processes have been put into place without taking into account - at all or even nearly sufficiently in the majority of cases I have seen - the market data licensing required,” said Rafah Hanna, a market data consultant.
“Exchanges do not make it difficult to access data, that is a misnomer. What is very complex, and can be daunting, is the licensing process, policies, understanding reporting requirements, licensing compliance and so on.”
High demand for everyone, low volumes for some
All of these compliance and licensing costs are expensive. In fact, for many brokers, the costs are high enough to preclude them from actually adding the product to their trading offering.
More frustrating for some of those who do choose to add the products is how clients actually use them. Finance Magnates spoke to several brokers who said their customers repeatedly asked for shares but then barely traded in them.
“We saw a high demand for CFD equities trading from traders,” said Wei Qiang Zhang, the CEO of London-based brokerage ATFX. “But the actual volumes are low compared to other products we offer.”
This isn’t true across the board. IG Group, for example, reported last month that 19 percent of its OTC revenue in 2019 came from trading in shares.
That was more than the company made from any other OTC product except for indices, which, contributing 47 percent of revenue, continue to make up the bulk of the group’s retail trading revenue.
Beating low volatility
Aside from being an additional revenue stream, adding equities can also help brokers to better handle periods of low volatility in other business areas. The currency markets, for example, experienced a prolonged period of low volatility towards the end of 2018 and throughout the first quarter of this year.
That directly contributed to drops in revenue for some brokers over the past twelve months, with Plus500 citing it as a reason for declines in trading income in its last two financial reports.
An over-reliance on one type of OTC product isn’t just bad for brokers’ bank accounts. It also means traders can’t access the markets that they want. That could lead to them going elsewhere to trade.
That being the case, there is a synergy between both what brokers’ clients want and the products they provide. Offering CFDs on shares is beneficial to traders that want access to those markets and to the brokers that will make money from the trading.
“We are constantly looking to diversify our offering and not be over-reliant on FX market volatility,” said Craig Mischel, a product manager at FXCM.
“Single stock CFDs are highly requested by customers of virtually every demographic. Our clients are interested in speculating on the price movements of companies they have a strong sentiment towards but would like lower capital requirements when compared to physical stock trading.”
MT4 limitations
If they do decide to try and add single stock CFDs to their set of products, brokers, once they’ve overcome any exchange-related hurdles, are also likely to be faced with a platform problem.
“If brokers want to compete with [their competitors], they have to have their own platform or upgrade to MT5,” said Zhang. “This is what we are working on.”
Assuming they can afford to do it, offering CFDs in equities is likely to become the norm in the retail trading industry.
Client demand, regulatory pressure and a need to diversify into different markets mean every broker that can adopt the products will probably do it.
The Australian firm is the latest in a series of brokers to add CFD share trading to its platform.
The product is not especially new, and a number of brokers have been offering the service for years. But with regulatory pressure increasing across the globe, retail trading firms have been pushed to make new additions to their offering.
Of course, adding single stock CFDs is easier said than done. Last week, Finance Magnatesreported on the difficulties brokers face when adding stockbroking to their platforms.
Adding CFD share trading is not as problematic, but it’s not a simple process either. And as with stockbroking, one of the big hurdles to adding the product is dealing with exchanges.
“When a company enters the CFD equities arena, a lot of their processes have been put into place without taking into account - at all or even nearly sufficiently in the majority of cases I have seen - the market data licensing required,” said Rafah Hanna, a market data consultant.
“Exchanges do not make it difficult to access data, that is a misnomer. What is very complex, and can be daunting, is the licensing process, policies, understanding reporting requirements, licensing compliance and so on.”
High demand for everyone, low volumes for some
All of these compliance and licensing costs are expensive. In fact, for many brokers, the costs are high enough to preclude them from actually adding the product to their trading offering.
More frustrating for some of those who do choose to add the products is how clients actually use them. Finance Magnates spoke to several brokers who said their customers repeatedly asked for shares but then barely traded in them.
“We saw a high demand for CFD equities trading from traders,” said Wei Qiang Zhang, the CEO of London-based brokerage ATFX. “But the actual volumes are low compared to other products we offer.”
This isn’t true across the board. IG Group, for example, reported last month that 19 percent of its OTC revenue in 2019 came from trading in shares.
That was more than the company made from any other OTC product except for indices, which, contributing 47 percent of revenue, continue to make up the bulk of the group’s retail trading revenue.
Beating low volatility
Aside from being an additional revenue stream, adding equities can also help brokers to better handle periods of low volatility in other business areas. The currency markets, for example, experienced a prolonged period of low volatility towards the end of 2018 and throughout the first quarter of this year.
That directly contributed to drops in revenue for some brokers over the past twelve months, with Plus500 citing it as a reason for declines in trading income in its last two financial reports.
An over-reliance on one type of OTC product isn’t just bad for brokers’ bank accounts. It also means traders can’t access the markets that they want. That could lead to them going elsewhere to trade.
That being the case, there is a synergy between both what brokers’ clients want and the products they provide. Offering CFDs on shares is beneficial to traders that want access to those markets and to the brokers that will make money from the trading.
“We are constantly looking to diversify our offering and not be over-reliant on FX market volatility,” said Craig Mischel, a product manager at FXCM.
“Single stock CFDs are highly requested by customers of virtually every demographic. Our clients are interested in speculating on the price movements of companies they have a strong sentiment towards but would like lower capital requirements when compared to physical stock trading.”
MT4 limitations
If they do decide to try and add single stock CFDs to their set of products, brokers, once they’ve overcome any exchange-related hurdles, are also likely to be faced with a platform problem.
“If brokers want to compete with [their competitors], they have to have their own platform or upgrade to MT5,” said Zhang. “This is what we are working on.”
Assuming they can afford to do it, offering CFDs in equities is likely to become the norm in the retail trading industry.
Client demand, regulatory pressure and a need to diversify into different markets mean every broker that can adopt the products will probably do it.
Prop Trading: YourPropFirm Taps Leverate to Enhance Services
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Network, Learn, Grow | FMAS:24
Network, Learn, Grow | FMAS:24
Network, Learn, Grow | FMAS:24
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Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
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Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
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From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
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Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
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From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
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Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
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Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔