Danish multi-asset brokerage Saxo Bank is coming under the spotlight for launching a first of its kind product in the industry. According to an announcement made by the company, Saxo Bank is starting to provide a live stream of trading ideas to retail clients.
A team of resident analysts and experts will be providing its in-depth analysis of the state of the market and send out trading ideas. The trading ideas are going to be broadcasted though Saxo Bank’s new Twitter account @SaxoStrats and will be streamed on the company’s TradingFloor.com portal through the dedicated video broadcasting channel Saxo TV.
if Saxo Bank’s market calls prove to be successful more often than not, new clients and more trading volumes will follow
The team behind the trading ideas includes Patrice Henault on futures & listed options; Simon Fasdal and Michael Boye on fixed income; Mads Koefoed and Kay Van Peterson on macro strategy; Peter Garnry on equities; Ole Hansen on commodities, and John Hardy on FX.
According to the company’s announcement the move will serve to level the playing field between retail and institutional investors.
The new offering by Saxo Bank is also a tool to build reputation amongst retail traders around the globe. The service is technically available to anyone who follows the company’s Twitter channel and has access to TradingFloor.com, which is freely available.
Therefore the Danish brokerage is aiming to popularize the brand with its in-house analysts delivering free of charge market calls to pretty much everyone. If those market calls prove to be successful more often than not, Saxo Bank may reap benefits from new clients as well as more trading volumes.
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The service will also be available via Periscope, which is Twitter’s new live streaming app.
With one fifth of the banks’ overall retail trading currently taking place on mobile devices, of which 60% is done on smartphones and 40% via tablet, consumers are craving tradable information on the go and the #SaxoStrats service is designed to cater directly to those needs.
Retail investors are moving away into more sophisticated ways of trading
Commenting on the announcement, the Head of Markets at Saxo Bank, Claus Nielsen, said, “Advancement in technology has enabled greater access to information than ever before, and most retail clients today can download earnings documents, comparison charts, or follow financial news simply by searching on the web.”
“Retail investors are moving away into more sophisticated ways of trading. They are looking at their portfolios holistically, diversifying their exposures and moving into new asset classes. The time and resources needed to monitor the markets and achieve performance are often beyond their reach,” Mr Nielsen explained.
Last Friday the company has already issued some market calls with global stocks dropping and the German bunds safety play making headlines.
— #SaxoStrats (@SaxoStrats) April 17, 2015