Qobo – Learning from the Past to Build the Forex CRM of the Present and Future
- Using experience gained working in the forex industry, Qobo's team is building a CRM to "eliminate the pains that forex brokers go through"

CRMs compose an important part of any broker’s business. They are used for monitoring new leads, tracking the sales process of clients, scheduling events, customer and partner reports, as well as providing daily and historical transactions. Within the Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest trading market by volume. According to the Bank of International Settlements (BIS) latest survey, the Forex market now turns over in excess of $5 trillion every day, with the most exchanges occurring between the US Dollar and the Euro (EUR/USD), followed by the US Dollar and the Japanese Yen (USD/JPY), then the US Dollar and Pound Sterling (GBP/USD). Ultimately, it is the very exchanging between currencies which causes a country’s currency to fluctuate in value in relation to another currency – this is known as the exchange rate. With regards to freely floating currencies, this is determined by supply and demand, such as imports and exports, and currency traders, such as banks and hedge funds. Emphasis on Retail Trading for ForexTrading the forex market for the purpose of financial gain was once the exclusive realm of financial institutions.But thanks to the invention of the internet and advances in financial technology from the 1990’s, almost anyone can now start trading this huge market. All one needs is a computer, an internet connection, and an account with a forex broker. Of course, before one starts to trade currencies, a certain level of knowledge and practice is essential. Once can gain some practice using demonstration accounts, i.e. place trades using demo money, before moving on to some real trading after attaining confidence. The main two fields of trading are known as technical analysis and fundamental analysis. Technical analysis refers to using mathematical tools and certain patterns to help decide whether to buy or sell a currency pair, and fundamental analysis refers to gauging the national and international events which may potentially affect a country’s currency value. Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest trading market by volume. According to the Bank of International Settlements (BIS) latest survey, the Forex market now turns over in excess of $5 trillion every day, with the most exchanges occurring between the US Dollar and the Euro (EUR/USD), followed by the US Dollar and the Japanese Yen (USD/JPY), then the US Dollar and Pound Sterling (GBP/USD). Ultimately, it is the very exchanging between currencies which causes a country’s currency to fluctuate in value in relation to another currency – this is known as the exchange rate. With regards to freely floating currencies, this is determined by supply and demand, such as imports and exports, and currency traders, such as banks and hedge funds. Emphasis on Retail Trading for ForexTrading the forex market for the purpose of financial gain was once the exclusive realm of financial institutions.But thanks to the invention of the internet and advances in financial technology from the 1990’s, almost anyone can now start trading this huge market. All one needs is a computer, an internet connection, and an account with a forex broker. Of course, before one starts to trade currencies, a certain level of knowledge and practice is essential. Once can gain some practice using demonstration accounts, i.e. place trades using demo money, before moving on to some real trading after attaining confidence. The main two fields of trading are known as technical analysis and fundamental analysis. Technical analysis refers to using mathematical tools and certain patterns to help decide whether to buy or sell a currency pair, and fundamental analysis refers to gauging the national and international events which may potentially affect a country’s currency value. Read this Term industry, CRM requirements also include integration with client trading platforms and payment providers. Aiming to provide customized solutions to meet the CRM demands of the forex industry is newcomer Qobo.
Based in Cyprus, Qobo builds customizable CRMs for an array of online businesses. A recent addition to their coverage is the forex industry where they have been creating sector specific modules to cater to the needs of brokers.
Speaking to Anthony Nathanael, CEO at Qobo, he explained to Finance Magnates that upon entering the industry, they had a goal of providing a solution that “eliminates the pains that many brokers go through." As such, the firm’s management, whose past experience includes work at large global firms such as NCR as well as forex brokers FxPro and Easy Forex, are using problems and solutions they faced in the past to incorporate sector specific modules for the CRM.
Qobo found that most brokers have different ways to calculate customer LTV, so we allow it to be customized to fit their needs - Leonid Mamchenkov
Also included are trading related modules. They include functionality for broker representatives to conduct long-term value (LTV) calculations, integration with mail servers, as well as view customer trading activity directly from the CRM. Like other aspects of the CRM, Qobo customizes modules to fit the needs of their clients.
Leonid Mamchenkov, CTO of Qobo, explained that the CRM contains basic and advanced functions, but that it is purposely made to be flexible to provide customizations for customer. As an example, Mamchenkov related that “they found that most brokers have different ways to calculate customer LTV, so we allow it to be customized to fit their needs.”
So far, using the model of offering the ability to customize the CRM, as well as containing plenty of out of the box advanced features like lead tracking and mass mailing, has allowed Qobo to attract both smaller brokers with 25 person teams as well as large global players with headcounts in the hundreds.

CRMs compose an important part of any broker’s business. They are used for monitoring new leads, tracking the sales process of clients, scheduling events, customer and partner reports, as well as providing daily and historical transactions. Within the Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest trading market by volume. According to the Bank of International Settlements (BIS) latest survey, the Forex market now turns over in excess of $5 trillion every day, with the most exchanges occurring between the US Dollar and the Euro (EUR/USD), followed by the US Dollar and the Japanese Yen (USD/JPY), then the US Dollar and Pound Sterling (GBP/USD). Ultimately, it is the very exchanging between currencies which causes a country’s currency to fluctuate in value in relation to another currency – this is known as the exchange rate. With regards to freely floating currencies, this is determined by supply and demand, such as imports and exports, and currency traders, such as banks and hedge funds. Emphasis on Retail Trading for ForexTrading the forex market for the purpose of financial gain was once the exclusive realm of financial institutions.But thanks to the invention of the internet and advances in financial technology from the 1990’s, almost anyone can now start trading this huge market. All one needs is a computer, an internet connection, and an account with a forex broker. Of course, before one starts to trade currencies, a certain level of knowledge and practice is essential. Once can gain some practice using demonstration accounts, i.e. place trades using demo money, before moving on to some real trading after attaining confidence. The main two fields of trading are known as technical analysis and fundamental analysis. Technical analysis refers to using mathematical tools and certain patterns to help decide whether to buy or sell a currency pair, and fundamental analysis refers to gauging the national and international events which may potentially affect a country’s currency value. Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest trading market by volume. According to the Bank of International Settlements (BIS) latest survey, the Forex market now turns over in excess of $5 trillion every day, with the most exchanges occurring between the US Dollar and the Euro (EUR/USD), followed by the US Dollar and the Japanese Yen (USD/JPY), then the US Dollar and Pound Sterling (GBP/USD). Ultimately, it is the very exchanging between currencies which causes a country’s currency to fluctuate in value in relation to another currency – this is known as the exchange rate. With regards to freely floating currencies, this is determined by supply and demand, such as imports and exports, and currency traders, such as banks and hedge funds. Emphasis on Retail Trading for ForexTrading the forex market for the purpose of financial gain was once the exclusive realm of financial institutions.But thanks to the invention of the internet and advances in financial technology from the 1990’s, almost anyone can now start trading this huge market. All one needs is a computer, an internet connection, and an account with a forex broker. Of course, before one starts to trade currencies, a certain level of knowledge and practice is essential. Once can gain some practice using demonstration accounts, i.e. place trades using demo money, before moving on to some real trading after attaining confidence. The main two fields of trading are known as technical analysis and fundamental analysis. Technical analysis refers to using mathematical tools and certain patterns to help decide whether to buy or sell a currency pair, and fundamental analysis refers to gauging the national and international events which may potentially affect a country’s currency value. Read this Term industry, CRM requirements also include integration with client trading platforms and payment providers. Aiming to provide customized solutions to meet the CRM demands of the forex industry is newcomer Qobo.
Based in Cyprus, Qobo builds customizable CRMs for an array of online businesses. A recent addition to their coverage is the forex industry where they have been creating sector specific modules to cater to the needs of brokers.
Speaking to Anthony Nathanael, CEO at Qobo, he explained to Finance Magnates that upon entering the industry, they had a goal of providing a solution that “eliminates the pains that many brokers go through." As such, the firm’s management, whose past experience includes work at large global firms such as NCR as well as forex brokers FxPro and Easy Forex, are using problems and solutions they faced in the past to incorporate sector specific modules for the CRM.
Qobo found that most brokers have different ways to calculate customer LTV, so we allow it to be customized to fit their needs - Leonid Mamchenkov
Also included are trading related modules. They include functionality for broker representatives to conduct long-term value (LTV) calculations, integration with mail servers, as well as view customer trading activity directly from the CRM. Like other aspects of the CRM, Qobo customizes modules to fit the needs of their clients.
Leonid Mamchenkov, CTO of Qobo, explained that the CRM contains basic and advanced functions, but that it is purposely made to be flexible to provide customizations for customer. As an example, Mamchenkov related that “they found that most brokers have different ways to calculate customer LTV, so we allow it to be customized to fit their needs.”
So far, using the model of offering the ability to customize the CRM, as well as containing plenty of out of the box advanced features like lead tracking and mass mailing, has allowed Qobo to attract both smaller brokers with 25 person teams as well as large global players with headcounts in the hundreds.
