Earlier this month we posted about Coinsetter, a New York based startup that is building a bitcoin trading platform that provides traders with leveraged trading and the possibility to short the digital currency. The company had just announced that it had closed a seed funding round of $500,000 that was led by leading bitcoin related Angel investors Barry Silbert and Jimmy Furland.
At the time, Forex Magnates and many readers speculated on the how the trading platform would operate, specifically in relation to leverage, short sales and handling risk. The expectation was that Coinsetter was creating a CFD type product, where real time prices would be derived from current trading of bitcoins. To learn more about Coinsetter, the trading platform, and just why they believe their product will be able to meet the needs of “serious forex traders”, Forex Magnates spoke to Jaron Lukasiewicz, Founder and CEO of Coinsetter.
Aggregated Feeds
Lukasiewicz explained that what Coinsetter is building, is not a CFD product, but an ECN style exchange that aggregates Liquidity from external bitcoin exchanges, while simultaneously operating an order book to match internal client order flow. By aggregating multiple venues, Coinsetter is aiming to create the most liquid market for trading bitcoins, to appeal to the most aggressive and high volume traders. As an ECN, the platform will be charging volume based commissions, which decrease on higher activity and “are skewed to appeal to high volume traders”.
Like any ECN, one of the biggest concerns is latency. This comes in the form of accessing real time pricing from member exchanges as well as the execution of orders. While price aggregation can produce the tightest spreads and abundant liquidity, the system only works if users are filled on the prices they see. The presence of one slow feed can trigger rejected orders and slippage. Specifically in relation to bitcoin exchanges that have been the target of DDoS attacks as well as experiencing skyrocketing trading volumes that are beyond their normal abilities, latency of price dissemination is all too common. To handle this problem, Lukasiewicz stated that “latency will be less of an issue on the platform and we will be able to turn venues on and off."
Shorting Bitcoins – Margin Accounts
The big question is just how will traders be able to short bitcoins. Unlike a CFD which is a synthetic contract between a broker and trader, shorting an actual asset entails borrowing and selling the product. With stocks, brokers lend their clients shares, which are sold by the trader and returned when the position is closed. To conduct a short trade, customers use a ‘Margin’ account which permits both borrowing of shares and cash. In situations where a stock may be ‘over’ short by the market, it is common that brokers will announce to clients that they can’t provide addition short sales due to not enough shares available for lending. While borrowing stock works in a situation where the broker is simply lending shares from one account to another, how does this work with bitcoins?
Providing a solution for bitcoin traders, Coinsetter is funding its trading platform with currency that is being earmarked for lending to traders. Rather than borrowing and returning shares from fellow broker clients, Coinsetter traders will initially be lent shares directly from the company. As this produces a scenario where there is limited liquidity available for shorting, and also exposes Coinsetter to price changes, Lukasiewicz added that “over the long run, Coinsetter is building the first viable bitcoin lending business, where accredited investors and bitcoin institutions can earn interest on their holdings”. Lukasiewicz explained that “there is a lot of demand for bitcoin holders to earn interest on the bitcoins they have sitting around. These deposits could then be used to provide addition liquidity for short selling.” In the same manner that banks lend out customer deposits in the form of mortgages and auto loans, Coinsetter is planning on earning revenue on its customer’s bitcoins through margin fees related to short selling the currency.
The long term goal of becoming a destination for bitcoin deposits is part of Coinsetter’s aim to become large enough where the aforementioned internal matched order flow accounts for the majority of trading on the platform.
High End Performance
To attract high volume traders, Lukasiewicz stated that they are focusing on creating a “better trading experience” in a “super secure and reliable platform”. Coming from a finance background, Lukasiewicz’s team is working on implementing an interface that incorporates features seen on high level trading platforms. This includes the abovementioned Liquidity Aggregation, custom charts, technical analysis, and the release of a FIX API for users to access the trading platform with their own third party programs. In addition, Coinsetter is working on ways to ensure security and ultimately to “prove that the platform won’t be hacked,” a wide spread problem for bitcoin exchanges.
Lukasiewicz believes that if they can deliver on providing a high-end and secure environment, there is enough demand in the market to produce tremendous volumes. In addition to existing bitcoin traders that are seeking deep liquidity venues, Lukasiewicz pointed to interest from brokers, where Coinsetter’s API could provide a source of liquidity for them. He also mentioned that there is interest for tradable bitcoin products denominated in additional currencies such as CNY/BTC. Currently, Coinsetter is scheduling a summer launch of the platform.
Regulation
One of the big concerns about bitcoin trading is regulation. While P2P bitcoin transfers are quick and free, transferring funds to acquire the digital currency will almost always entail using a payment processing solution such as bank transfers or through e-wallets like Liberty Reserve or Dwolla. As such, the vast majority of bitcoin purchases is conducted through traditional bank gateways. While central banks around the world are studying bitcoins, there has been very little in the ways of formal regulation being formed. With financial firms bound by central bank regulations, a negative ruling could overnight stop the flow of funds through banks. In this respect, failed exchange Bitfloor has been rumored to have been hit by the closing of its US bank account due to money laundering concerns.
Not waiting for regulation to get passed, Lukasiewicz told us that “many US firms are working together to create a path for regulation. “ He added that “firms are self-regulating themselves, giving consideration to how we may be regulated in the future.” This has led companies to apply anti-money laundering, and ‘know your customer’ (KYC) policies in place.
After seeing the bitcoin market develop on the back of early adopters and exchanges, the rise of interest and volumes over the last few months has triggered an entirely new wave of an entrants into the market. Experiencing the difficulties of the current bitcoin landscape, these firms are bringing along leading technology solutions and venture funding. The new found love in the sector is also allowing existing firms to tap into outside investors and professional partnerships as their present active client bases offer tangible financial prospects.
At this point it is too early to know who will ultimately be the long time leaders in this constantly evolving space. But, with the launch of new technology from firms like Coinsetter, along with growing account holders and corporate investing due to the increased exposure, bitcoins have a solid foundation that should propel its lasting power.
(According to Coinsetter, platform image is for reference only as final design may look different at launch)
The article is part of Forex Magnates 'New Product Spotlight' posts. Previous writeups:
Earlier this month we posted about Coinsetter, a New York based startup that is building a bitcoin trading platform that provides traders with leveraged trading and the possibility to short the digital currency. The company had just announced that it had closed a seed funding round of $500,000 that was led by leading bitcoin related Angel investors Barry Silbert and Jimmy Furland.
At the time, Forex Magnates and many readers speculated on the how the trading platform would operate, specifically in relation to leverage, short sales and handling risk. The expectation was that Coinsetter was creating a CFD type product, where real time prices would be derived from current trading of bitcoins. To learn more about Coinsetter, the trading platform, and just why they believe their product will be able to meet the needs of “serious forex traders”, Forex Magnates spoke to Jaron Lukasiewicz, Founder and CEO of Coinsetter.
Aggregated Feeds
Lukasiewicz explained that what Coinsetter is building, is not a CFD product, but an ECN style exchange that aggregates Liquidity from external bitcoin exchanges, while simultaneously operating an order book to match internal client order flow. By aggregating multiple venues, Coinsetter is aiming to create the most liquid market for trading bitcoins, to appeal to the most aggressive and high volume traders. As an ECN, the platform will be charging volume based commissions, which decrease on higher activity and “are skewed to appeal to high volume traders”.
Like any ECN, one of the biggest concerns is latency. This comes in the form of accessing real time pricing from member exchanges as well as the execution of orders. While price aggregation can produce the tightest spreads and abundant liquidity, the system only works if users are filled on the prices they see. The presence of one slow feed can trigger rejected orders and slippage. Specifically in relation to bitcoin exchanges that have been the target of DDoS attacks as well as experiencing skyrocketing trading volumes that are beyond their normal abilities, latency of price dissemination is all too common. To handle this problem, Lukasiewicz stated that “latency will be less of an issue on the platform and we will be able to turn venues on and off."
Shorting Bitcoins – Margin Accounts
The big question is just how will traders be able to short bitcoins. Unlike a CFD which is a synthetic contract between a broker and trader, shorting an actual asset entails borrowing and selling the product. With stocks, brokers lend their clients shares, which are sold by the trader and returned when the position is closed. To conduct a short trade, customers use a ‘Margin’ account which permits both borrowing of shares and cash. In situations where a stock may be ‘over’ short by the market, it is common that brokers will announce to clients that they can’t provide addition short sales due to not enough shares available for lending. While borrowing stock works in a situation where the broker is simply lending shares from one account to another, how does this work with bitcoins?
Providing a solution for bitcoin traders, Coinsetter is funding its trading platform with currency that is being earmarked for lending to traders. Rather than borrowing and returning shares from fellow broker clients, Coinsetter traders will initially be lent shares directly from the company. As this produces a scenario where there is limited liquidity available for shorting, and also exposes Coinsetter to price changes, Lukasiewicz added that “over the long run, Coinsetter is building the first viable bitcoin lending business, where accredited investors and bitcoin institutions can earn interest on their holdings”. Lukasiewicz explained that “there is a lot of demand for bitcoin holders to earn interest on the bitcoins they have sitting around. These deposits could then be used to provide addition liquidity for short selling.” In the same manner that banks lend out customer deposits in the form of mortgages and auto loans, Coinsetter is planning on earning revenue on its customer’s bitcoins through margin fees related to short selling the currency.
The long term goal of becoming a destination for bitcoin deposits is part of Coinsetter’s aim to become large enough where the aforementioned internal matched order flow accounts for the majority of trading on the platform.
High End Performance
To attract high volume traders, Lukasiewicz stated that they are focusing on creating a “better trading experience” in a “super secure and reliable platform”. Coming from a finance background, Lukasiewicz’s team is working on implementing an interface that incorporates features seen on high level trading platforms. This includes the abovementioned Liquidity Aggregation, custom charts, technical analysis, and the release of a FIX API for users to access the trading platform with their own third party programs. In addition, Coinsetter is working on ways to ensure security and ultimately to “prove that the platform won’t be hacked,” a wide spread problem for bitcoin exchanges.
Lukasiewicz believes that if they can deliver on providing a high-end and secure environment, there is enough demand in the market to produce tremendous volumes. In addition to existing bitcoin traders that are seeking deep liquidity venues, Lukasiewicz pointed to interest from brokers, where Coinsetter’s API could provide a source of liquidity for them. He also mentioned that there is interest for tradable bitcoin products denominated in additional currencies such as CNY/BTC. Currently, Coinsetter is scheduling a summer launch of the platform.
Regulation
One of the big concerns about bitcoin trading is regulation. While P2P bitcoin transfers are quick and free, transferring funds to acquire the digital currency will almost always entail using a payment processing solution such as bank transfers or through e-wallets like Liberty Reserve or Dwolla. As such, the vast majority of bitcoin purchases is conducted through traditional bank gateways. While central banks around the world are studying bitcoins, there has been very little in the ways of formal regulation being formed. With financial firms bound by central bank regulations, a negative ruling could overnight stop the flow of funds through banks. In this respect, failed exchange Bitfloor has been rumored to have been hit by the closing of its US bank account due to money laundering concerns.
Not waiting for regulation to get passed, Lukasiewicz told us that “many US firms are working together to create a path for regulation. “ He added that “firms are self-regulating themselves, giving consideration to how we may be regulated in the future.” This has led companies to apply anti-money laundering, and ‘know your customer’ (KYC) policies in place.
After seeing the bitcoin market develop on the back of early adopters and exchanges, the rise of interest and volumes over the last few months has triggered an entirely new wave of an entrants into the market. Experiencing the difficulties of the current bitcoin landscape, these firms are bringing along leading technology solutions and venture funding. The new found love in the sector is also allowing existing firms to tap into outside investors and professional partnerships as their present active client bases offer tangible financial prospects.
At this point it is too early to know who will ultimately be the long time leaders in this constantly evolving space. But, with the launch of new technology from firms like Coinsetter, along with growing account holders and corporate investing due to the increased exposure, bitcoins have a solid foundation that should propel its lasting power.
(According to Coinsetter, platform image is for reference only as final design may look different at launch)
The article is part of Forex Magnates 'New Product Spotlight' posts. Previous writeups:
Capital Index UK Changes Name to Vantos Markets Following Tough Trading Year
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
