Plus500 plans to launch a single US ‘super-app’ in the first quarter of 2027. It has also conditionally agreed to acquire Hedge Capital Markets to supply the SEC-regulated base for it.
Hedge is a US broker-dealer registered with the SEC and a member of FINRA.
A Single App for Futures, Stocks and Event Contracts
The planned application will bring futures, prediction markets, stocks, options, ETFs and other SEC-regulated products into one interface, running on Plus500’s proprietary technology. The company said US retail investors currently move between multiple providers, apps and accounts to trade across asset classes. It described the app as a core strategic priority backed by dedicated R&D resources. It expects the product to increase engagement, retention and monetisation, and plans to extend it to further geographies after the US launch.
David Zruia, Plus500’s CEO, said the Hedge deal “paves the way” for the launch. “With our new hub in New York and the experienced Hedge team joining us, we have the people, licences and technology to accelerate our growth,” he said.
Read more: Plus500’s US Bet Pays Off: Aims to Expand with “Bolt-on Acquisition”
Plus500 has set up the New York hub to work alongside its Chicago operations, and Hedge personnel will join the New York team.
The London-listed broker already operates in the US under CFTC regulation, providing clearing and execution for futures and prediction markets to retail and institutional clients.
Finance Magnates reported that it launched prediction markets for US retail customers under its Plus500 Futures brand, including contracts from Kalshi. It has also been selected as clearing partner for the prediction market launched by CME and FanDuel.
In the first half of 2025, Plus500 reported revenue growth of 4% to $415.1 million, driven by its expansion into futures.
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Hedge Supplies the Licence while Rivals Chase the Same Label
Hedge was founded in 2021 by Kyle Al-Rawi and Yash Khandelwal. It offers US retail investors access to exchange-listed securities, including stocks and ETFs, and is a member of SIPC. The acquisition marks Plus500’s entry into the SEC-regulated segment of the US market.
Plus500 will fund the purchase entirely from existing cash. Closing is subject to customary conditions, including the expiry of a notice period and FINRA approval under Rule 1017. Plus500 said it targets bolt-on acquisitions that bring licences, market access and specialist know-how. Zruia said the deal provides “for the first time, direct access to the US securities market.”
Plus500 joins other CFD brokers with super-app plans. CMC Markets set out a three-phase roadmap, starting with a multi-asset platform in the UK and ending with payments and banking products.
Finance Magnates noted that NAGA, Swissquote, Tradu and XTB have also pushed their own plans or launched versions. XTB CEO Omar Arnaout told Finance Magnates the ambition is an all-in-one super app, at a time when CFDs still made up 98% of the company’s revenue.
