Financial and Business News

OANDA Japan Sponsors Local Rugby Team as the Popularity of the Sport Rises

Wednesday, 05/11/2025 | 07:30 GMT by Arnab Shome
  • The logo of the OANDA brand will appear on Tokyo Suntory Sungoliath’s jersey.
  • The stadium attendance of Japan Rugby League One reached over one million spectators in the 2023–24 season.
rugby-3493006_1280 source: pixabay

OANDA Japan, the local Japanese brand of the global trading giant, has signed a sports sponsorship deal with the rugby team Tokyo Suntory Sungoliath. The deal will take effect on 1 November 2025.

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Strengthening the Brand with Sports

The OANDA Securities logo will also be displayed on the collar of the official match jerseys worn by the team’s players in Japan Rugby League One 2025–26, which is scheduled to begin in December 2025.

“Through this partnership, we aim to enhance the value of the brand further, strongly support Tokyo Suntory Sungoliath in realising their vision of being a ‘strong, beloved team,’ and bring vitality to society through the power of sports,” OANDA Japan’s announcement today (Tuesday) noted.

Growing Popularity of Rugby in Japan

Although baseball is Japan’s most popular sport, with 19.5 per cent nationwide followers, followed by football at 11.2 per cent, the popularity of rugby in the country is also growing. Rugby’s visibility in Japan surged after the country hosted the Rugby World Cup (RWC) 2019.

Japan Rugby League One viewership has grown alongside record in-stadium attendance, with 2023–24 delivering over one million spectators across the season and a 56,486 crowd for the Division 1 final at Tokyo National Stadium. Domestic TV and streaming reach have expanded via DAZN and international carriage, including free streaming of the 2024 final outside Japan.

Tokyo Sungoliath, which plays out of Chichibunomiya Rugby Stadium with a capacity of over 27,000, also has a strong social media following. Its followers on X (formerly Twitter) and Facebook are 42.5K and 23K, respectively.

Despite the interest of many brokers in regional and niche sports, football remains dominant when it comes to brand building. OANDA earlier signed Polish football star Robert Lewandowski as a brand ambassador. The broker is also a sponsor of the US-based football club New York Red Bulls, putting its brand on the club’s jersey sleeves.

However, OANDA Japan is not the only broker promoting its brand through rugby. eToro, CMC Markets, and IC Markets are other retail trading brokers that have ongoing or past deals with regional rugby teams.

OANDA Japan, the local Japanese brand of the global trading giant, has signed a sports sponsorship deal with the rugby team Tokyo Suntory Sungoliath. The deal will take effect on 1 November 2025.

Join IG, CMC, and Robinhood at London’s leading trading industry event!

Strengthening the Brand with Sports

The OANDA Securities logo will also be displayed on the collar of the official match jerseys worn by the team’s players in Japan Rugby League One 2025–26, which is scheduled to begin in December 2025.

“Through this partnership, we aim to enhance the value of the brand further, strongly support Tokyo Suntory Sungoliath in realising their vision of being a ‘strong, beloved team,’ and bring vitality to society through the power of sports,” OANDA Japan’s announcement today (Tuesday) noted.

Growing Popularity of Rugby in Japan

Although baseball is Japan’s most popular sport, with 19.5 per cent nationwide followers, followed by football at 11.2 per cent, the popularity of rugby in the country is also growing. Rugby’s visibility in Japan surged after the country hosted the Rugby World Cup (RWC) 2019.

Japan Rugby League One viewership has grown alongside record in-stadium attendance, with 2023–24 delivering over one million spectators across the season and a 56,486 crowd for the Division 1 final at Tokyo National Stadium. Domestic TV and streaming reach have expanded via DAZN and international carriage, including free streaming of the 2024 final outside Japan.

Tokyo Sungoliath, which plays out of Chichibunomiya Rugby Stadium with a capacity of over 27,000, also has a strong social media following. Its followers on X (formerly Twitter) and Facebook are 42.5K and 23K, respectively.

Despite the interest of many brokers in regional and niche sports, football remains dominant when it comes to brand building. OANDA earlier signed Polish football star Robert Lewandowski as a brand ambassador. The broker is also a sponsor of the US-based football club New York Red Bulls, putting its brand on the club’s jersey sleeves.

However, OANDA Japan is not the only broker promoting its brand through rugby. eToro, CMC Markets, and IC Markets are other retail trading brokers that have ongoing or past deals with regional rugby teams.

Topics
oanda
OANDA Japan
sports sponsorships
About the Author: Arnab Shome
Arnab Shome
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Arnab is an electronics engineer-turned-financial editor. He entered the industry covering the cryptocurrency market for Finance Magnates and later expanded his reach to forex as well. He is passionate about the changing regulatory landscape on financial markets and keenly follows the disruptions in the industry with new-age technologies.

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