The 2-day event happened at the World Trade Center in Mexico City.
Follow the key highlights from the expo here.
iFX EXPO LATAM 2025
After a bustling first day filled with networking, panel discussions, coffee catch-ups, and more, iFX EXPO LATAM 2025 entered its second and final day. Participants continued to explore technologies
across the trading spectrum, from liquidity solutions and fintech integrations
to affiliate partnerships and prop trading models.
Over 100 speakers shared their success stories and offered educational panels throughout the expo at Speaker Hall and Traders Arena, a dedicated space for traders to learn, share, and enhance their skills.
The expo is designed for all experience levels, bringing together beginners and seasoned veterans, making it the perfect place to exchange insights and build valuable partnerships.
E-Trading Marketing: Digitalize to Capitalize
In an insightful panel discussion on the topic “E-trading
Marketing: Digitalize to Capitalize,” Finance Magnates’ Chief Commercial
Officer Andrea Badiola Mateos engaged experts in a discussion about marketing in the online trading
industry.
Among the panelists were Andres Nacimba, the Head of LATAM
at CXM; Guillermo Romero Aguilar, the Head of Marketing at Wandr Studio; Uriel
Maldonado Castellanos, the Country Manager at ATFX; and Martín Emiliano
Scariati, the Marketing Affiliate Manager for LATAM at Exness.
A panel discussion on the topic "E-Trading Marketing: Digitalize to Capitalize"
Some of the participants at iFX EXPO LATAM 2025
The Good, The Bad & The Blockchain: Crypto’s LATAM Takeover
Moderated by Andrey Stoychev, the CEO of VS Capital,
other panelists included: Rodrigo Moheno Torres, Co-Founder & Board Member
of Ziran Wealth Management, Alvaro Flores Obieta, Business Development Manager Bybit,
Eloisa Cadenas, the CIO of Monetáe Exchange, Rafael Teruszkin, Head of
Partnerships LATAM Bitpanda Technology Solutions (BTS), and Itamar Korkos COO Inabit.
Panel discussion at Speaker Hall, during the iFX EXPO LATAM 2025
Executive Interview with OneRoyal's Georgiana Calinescu
Finance Magnates' Chief Commercial Officer, Andrea Badiola Mateos, spoke with Georgiana Calinescu, Regional Head of Business Development LATAM at OneRoyal, in an in-depth interview at iFX Expo LATAM. They covered key topics shaping the forex market, such as the future of algorithmic trading, how data and analytics are used to improve strategies, and the need to maintain investor trust in uncertain times.
Georgiana Calinescu (left), the Regional Head of Business Development for LATAM at OneRoyal,
Schedule for Day 2
GENERAL
11:00 EXPO Doors Open
19:00 EXPO Doors Close
SPEAKER HALL
11:30–12:10 The Financial Services Bible: Keeping Your
Business Orthodox (Spanish)
12:20–13:00 The Good, The Bad & The Blockchain:
Crypto’s LATAM Takeover (English)
13:10–13:40 Money Talks, But Who’s Listening? The Case for
Diversity in Finance (English)
14:40–15:20 E-Trading Marketing: Digitalize to Capitalize (Spanish)
15:30–16:10 Open Banking: Started Voluntary - Now
Mandatory (English)
16:20–17:00 The AI Excalibur: Finding Solutions in a
Smarter & Simpler Way (English)
TRADERS ARENA
11:40–12:10 The Man and Machine Cohabitation Guide for
E-trading Partners (Spanish)
12:20–12:50 Move Your Mountain with the Online Trading
Community (Spanish)
13:00–13:30 The Coins Hunter Handbook (Spanish)
14:30–15:00 [Workshop] Forex Trading Series: From Basics
to Pro (Part 3) (Spanish)
15:10–15:40 [Workshop] Forex Trading Series: From Basics
to Pro (Part 4) (Spanish)
15:50–16:30The Live Trading Masterclass:
Prep Your Check-list for the Big Strikes with Karina Fabi
(Spanish)
16:40–17:10 Ink & Inspiration: A Meet & Greet with
Karina Fabi
Some Highlights from Day 1
Diego Forlán (Seated), Uruguayan professional tennis player and football star at iFX LATAM 2025
The awards ceremony
Are you participating in iFX EXPO LATAM 2025? Meet the Finance Magnates team at booth #24.
After a bustling first day filled with networking, panel discussions, coffee catch-ups, and more, iFX EXPO LATAM 2025 entered its second and final day. Participants continued to explore technologies
across the trading spectrum, from liquidity solutions and fintech integrations
to affiliate partnerships and prop trading models.
Over 100 speakers shared their success stories and offered educational panels throughout the expo at Speaker Hall and Traders Arena, a dedicated space for traders to learn, share, and enhance their skills.
The expo is designed for all experience levels, bringing together beginners and seasoned veterans, making it the perfect place to exchange insights and build valuable partnerships.
E-Trading Marketing: Digitalize to Capitalize
In an insightful panel discussion on the topic “E-trading
Marketing: Digitalize to Capitalize,” Finance Magnates’ Chief Commercial
Officer Andrea Badiola Mateos engaged experts in a discussion about marketing in the online trading
industry.
Among the panelists were Andres Nacimba, the Head of LATAM
at CXM; Guillermo Romero Aguilar, the Head of Marketing at Wandr Studio; Uriel
Maldonado Castellanos, the Country Manager at ATFX; and Martín Emiliano
Scariati, the Marketing Affiliate Manager for LATAM at Exness.
A panel discussion on the topic "E-Trading Marketing: Digitalize to Capitalize"
Some of the participants at iFX EXPO LATAM 2025
The Good, The Bad & The Blockchain: Crypto’s LATAM Takeover
Moderated by Andrey Stoychev, the CEO of VS Capital,
other panelists included: Rodrigo Moheno Torres, Co-Founder & Board Member
of Ziran Wealth Management, Alvaro Flores Obieta, Business Development Manager Bybit,
Eloisa Cadenas, the CIO of Monetáe Exchange, Rafael Teruszkin, Head of
Partnerships LATAM Bitpanda Technology Solutions (BTS), and Itamar Korkos COO Inabit.
Panel discussion at Speaker Hall, during the iFX EXPO LATAM 2025
Executive Interview with OneRoyal's Georgiana Calinescu
Finance Magnates' Chief Commercial Officer, Andrea Badiola Mateos, spoke with Georgiana Calinescu, Regional Head of Business Development LATAM at OneRoyal, in an in-depth interview at iFX Expo LATAM. They covered key topics shaping the forex market, such as the future of algorithmic trading, how data and analytics are used to improve strategies, and the need to maintain investor trust in uncertain times.
Georgiana Calinescu (left), the Regional Head of Business Development for LATAM at OneRoyal,
Schedule for Day 2
GENERAL
11:00 EXPO Doors Open
19:00 EXPO Doors Close
SPEAKER HALL
11:30–12:10 The Financial Services Bible: Keeping Your
Business Orthodox (Spanish)
12:20–13:00 The Good, The Bad & The Blockchain:
Crypto’s LATAM Takeover (English)
13:10–13:40 Money Talks, But Who’s Listening? The Case for
Diversity in Finance (English)
14:40–15:20 E-Trading Marketing: Digitalize to Capitalize (Spanish)
15:30–16:10 Open Banking: Started Voluntary - Now
Mandatory (English)
16:20–17:00 The AI Excalibur: Finding Solutions in a
Smarter & Simpler Way (English)
TRADERS ARENA
11:40–12:10 The Man and Machine Cohabitation Guide for
E-trading Partners (Spanish)
12:20–12:50 Move Your Mountain with the Online Trading
Community (Spanish)
13:00–13:30 The Coins Hunter Handbook (Spanish)
14:30–15:00 [Workshop] Forex Trading Series: From Basics
to Pro (Part 3) (Spanish)
15:10–15:40 [Workshop] Forex Trading Series: From Basics
to Pro (Part 4) (Spanish)
15:50–16:30The Live Trading Masterclass:
Prep Your Check-list for the Big Strikes with Karina Fabi
(Spanish)
16:40–17:10 Ink & Inspiration: A Meet & Greet with
Karina Fabi
Some Highlights from Day 1
Diego Forlán (Seated), Uruguayan professional tennis player and football star at iFX LATAM 2025
The awards ceremony
Are you participating in iFX EXPO LATAM 2025? Meet the Finance Magnates team at booth #24.
Devexperts Powers First US Options Platform for Korean Retail Market
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Educators, IBs, And Other Regional Growth Drivers
Educators, IBs, And Other Regional Growth Drivers
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
The Leap to Everything App: Are Brokers There Yet?
The Leap to Everything App: Are Brokers There Yet?
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
