The move by the technology giant was unexpected. App Store is the only place where mobile applications can be installed on Apple’s iPhones and iPads (with some technical exceptions).
Though the exact reason behind the app removal was not known, it is anticipated that the growing number of scams being implemented using the MetaTrader platforms prompted Apple to take the abrupt step. A section of the industry also speculates the origination of MetaQuotes in Russia and the ongoing sanctions on the country by the US, are behind Apple’s move. However, MetaQuotes has refuted all such claims.
Apple’s app removal is not only affecting MetaQuotes, but also dozens of brokers that are using the platforms. MT4 and MT5 together captured 83.8 percent of the total market share by the end of Q2 2022, according to Finance Magnates Intelligence. However, the mobile trading share of MetaTrader platforms and their iOS and Android-based clientele are unknown.
With such market dominance, it is no surprise that the industry is reacting strongly to the app removal.
Industry Reactions
Gold-i’s Founder and CEO, Tom Higgins, told Finance Magnates: “The MetaTrader Mobile App is released as a single app for all brokers. Since a number of traders have complained to Apple about losing money via some unscrupulous brokers, Apple has pulled the app. It is an unusual situation as one app is for multiple B2B clients to give to their B2C clients. I know MetaQuotes are working on a solution, of which I can see a couple of options.
Tom Higgins, CEO, Gold-i
“In the immediate term, this only affects new app downloads, so existing users are fine. If you need to trade on your phone now, then ask your broker if they offer the MetaTrader web version, which will run on any device.
“Longer term, either Apple will allow the app back in the store, or MetaQuotes could post multiple versions, with one per broker, so only the bad brokers get banned.”
Netdania's Co-CEO, Rasmus Bagger-Peterson, said: "This is a major event that must be causing a lot of headaches to the trading industry. This will potentially force more and more brokers to look elsewhere for trading applications, either through third parties or by starting to develop their own platforms."
Competition
Some of the competitors of MetaQuotes also came out in support of the company.
“We at Spotware and the cTrader team would like to express our regret to learn that MetaQuotes' trading platforms, MT4 and MT5 have been pulled from the App Store,” said Aris Christoforou, the Head of Marketing at Spotware, which is the provider of the popular trading platform, cTrader.
“We respect the work that MetaQuotes has done, and cTrader would like to express our support to them and see this matter be sorted out quickly, in order to keep the fair competition and keep on pushing and challenging each other in innovating, creating and supplying useful trading applications that benefit brokers and traders worldwide.”
But, the competitors might also benefit from the ongoing situation.
“After a market disruption caused by taking down MetaQuotes MT4 and MT5 mobile platforms from the App Store, X Open Hub reports increased interest in our technology solutions,” X Hub Open’s CEO, Michał Copiuk wrote on Linkedin.
Commenting on Apple's decision, Evgeny Sorokin, the SVP of Software Engineering at Devexperts, told Finance Magnates: "Scammers pig butchering people by seducing them into ‘get-rich-quick’ schemes are old news. And the stories of how bucket shops do it using MT were all over the Internet for more than 10 years at least. So it was a surprise to me that yet another instance had resonated so much that it resulted in a crackdown – but mostly because it took so long, for all Apple cared.
Evgeny Sorokin, SVP of Software Engineering at Devexperts
"Our strategy was different long before: we deliver solutions, and our customers enjoy the ability to make it appear as if they had made it. When we offer white-label products, such as DXtrade, they are published on behalf of brokers, so no changes after the notorious Apple move – the mitigation of these risks was built-in. Perhaps we will double down on the ease of white-labeling to accommodate the increased demand."
Brokers
Finance Magnates also reached out to many brokers to know how the app removal is impacting their businesses. Whilst some refused to comment, Finance Magnates expects more details to unravel with more reactions and will update this article accordingly.
The move by the technology giant was unexpected. App Store is the only place where mobile applications can be installed on Apple’s iPhones and iPads (with some technical exceptions).
Though the exact reason behind the app removal was not known, it is anticipated that the growing number of scams being implemented using the MetaTrader platforms prompted Apple to take the abrupt step. A section of the industry also speculates the origination of MetaQuotes in Russia and the ongoing sanctions on the country by the US, are behind Apple’s move. However, MetaQuotes has refuted all such claims.
Apple’s app removal is not only affecting MetaQuotes, but also dozens of brokers that are using the platforms. MT4 and MT5 together captured 83.8 percent of the total market share by the end of Q2 2022, according to Finance Magnates Intelligence. However, the mobile trading share of MetaTrader platforms and their iOS and Android-based clientele are unknown.
With such market dominance, it is no surprise that the industry is reacting strongly to the app removal.
Industry Reactions
Gold-i’s Founder and CEO, Tom Higgins, told Finance Magnates: “The MetaTrader Mobile App is released as a single app for all brokers. Since a number of traders have complained to Apple about losing money via some unscrupulous brokers, Apple has pulled the app. It is an unusual situation as one app is for multiple B2B clients to give to their B2C clients. I know MetaQuotes are working on a solution, of which I can see a couple of options.
Tom Higgins, CEO, Gold-i
“In the immediate term, this only affects new app downloads, so existing users are fine. If you need to trade on your phone now, then ask your broker if they offer the MetaTrader web version, which will run on any device.
“Longer term, either Apple will allow the app back in the store, or MetaQuotes could post multiple versions, with one per broker, so only the bad brokers get banned.”
Netdania's Co-CEO, Rasmus Bagger-Peterson, said: "This is a major event that must be causing a lot of headaches to the trading industry. This will potentially force more and more brokers to look elsewhere for trading applications, either through third parties or by starting to develop their own platforms."
Competition
Some of the competitors of MetaQuotes also came out in support of the company.
“We at Spotware and the cTrader team would like to express our regret to learn that MetaQuotes' trading platforms, MT4 and MT5 have been pulled from the App Store,” said Aris Christoforou, the Head of Marketing at Spotware, which is the provider of the popular trading platform, cTrader.
“We respect the work that MetaQuotes has done, and cTrader would like to express our support to them and see this matter be sorted out quickly, in order to keep the fair competition and keep on pushing and challenging each other in innovating, creating and supplying useful trading applications that benefit brokers and traders worldwide.”
But, the competitors might also benefit from the ongoing situation.
“After a market disruption caused by taking down MetaQuotes MT4 and MT5 mobile platforms from the App Store, X Open Hub reports increased interest in our technology solutions,” X Hub Open’s CEO, Michał Copiuk wrote on Linkedin.
Commenting on Apple's decision, Evgeny Sorokin, the SVP of Software Engineering at Devexperts, told Finance Magnates: "Scammers pig butchering people by seducing them into ‘get-rich-quick’ schemes are old news. And the stories of how bucket shops do it using MT were all over the Internet for more than 10 years at least. So it was a surprise to me that yet another instance had resonated so much that it resulted in a crackdown – but mostly because it took so long, for all Apple cared.
Evgeny Sorokin, SVP of Software Engineering at Devexperts
"Our strategy was different long before: we deliver solutions, and our customers enjoy the ability to make it appear as if they had made it. When we offer white-label products, such as DXtrade, they are published on behalf of brokers, so no changes after the notorious Apple move – the mitigation of these risks was built-in. Perhaps we will double down on the ease of white-labeling to accommodate the increased demand."
Brokers
Finance Magnates also reached out to many brokers to know how the app removal is impacting their businesses. Whilst some refused to comment, Finance Magnates expects more details to unravel with more reactions and will update this article accordingly.
Arnab is an electronics engineer-turned-financial editor. He entered the industry covering the cryptocurrency market for Finance Magnates and later expanded his reach to forex as well. He is passionate about the changing regulatory landscape on financial markets and keenly follows the disruptions in the industry with new-age technologies.
Tiger Brokers Parent Posts Record Revenue as Client Assets Hit $61B
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Educators, IBs, And Other Regional Growth Drivers
Educators, IBs, And Other Regional Growth Drivers
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
The Leap to Everything App: Are Brokers There Yet?
The Leap to Everything App: Are Brokers There Yet?
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official