Libertex Group has launched a new offshore contracts for differences (CFDs) broker brand, LBX, which has also signed a sponsorship agreement with the KICK Sauber F1 team, FinanceMagnates.com has learned.
The Launch of a New CFDs Broker Brand
The LBX brand is operated by MAEX LIMITED, which is registered and regulated in Mauritius, indicating that it will target emerging markets.
The LBX website is available in four languages: English, Thai, Vietnamese, and Spanish. It also explicitly mentions “tailored LATAM benefits, including faster deposit methods and localised support,” suggesting a focus on the Latin American and Southeast Asian markets.
The new broker will offer CFD products across various markets, including forex, metals, indices, energies, commodities, and cryptocurrencies. It will provide trading on two MetaTrader platforms, MetaTrader 4 and MetaTrader 5.
Related: MetaTrader Fee Bill Arrives with a 25% Increase
Libertex Group launched the new brand after almost 27 years in the retail trading space.
Brand Building with Sports Sponsorship
LBX’s sponsorship deal with the KICK Sauber F1 team is notable for a new brand in the trading industry. The agreement is for multiple years, meaning it will remain in place when the F1 team becomes the Audi F1 factory team from the 2026 season.
Although Audi completed its 100 per cent acquisition of Sauber in early 2025, the rebranding will take effect next year.
The scope of LBX’s sponsorship deal has not been disclosed, and neither have the financial terms.
FinanceMagnates.com earlier reported that the entry cost for F1 sponsorship starts at around $500,000 and can rise to tens of millions of dollars, depending on the team’s profile.
Read more: How Much Fancy Sport Sponsorships Actually Cost?
Sports sponsorships have long been a preferred marketing channel for retail brokers, with some spending millions annually to display their brands on sports fields and related infrastructure.
While football sponsorships have traditionally dominated, Formula 1’s popularity is growing. Sportquake reported that seven active Formula 1 sponsorships by CFD brokers are in place for 2025, and LBX’s agreement adds to that tally.
