The CEO hinted at integrating natural language processing and VR capabilities throughout 2024.
Technical limitations and user readiness pose challenges to the potential of AR/VR trading platforms.
eToro plans to venture into the realm of augmented and
virtual reality (AR/VR) by exploring the integration of its retail trading app
onto Apple and Meta VR headsets, in an interview with CNBC, eToro’s CEO, Yoni
Assia, revealed.
eToro Eyes Integration: Trading App on Apple and Meta VR
Headsets
eToro, known for its trading platform catering to a range of
assets including stocks, ETFs, and cryptocurrencies, aims to pioneer in
financial services by potentially establishing a virtual storefront accessible
through Apple Vision Pro and Meta Quest devices.
Yoni Assia, CEO, eToro
Assia emphasized the company's strategic focus on artificial
intelligence (AI) and its intention to incorporate voice interaction features
within the app, enhancing user accessibility and engagement. However, he
underscored the significance of AR and VR technologies as a priority for
eToro's future endeavors.
The CEO hinted at the prospect of integrating natural
language processing and VR capabilities into the app's functionalities
throughout 2024, signaling a significant shift towards immersive trading
experiences.
Navigating Technical Hurdles in AR/VR Trading
While refraining from providing a concrete timeline for the
launch of an AR experience, Assia affirmed eToro's commitment to exploring and
investing in AR/VR technologies as a pivotal aspect of its business strategy.
Acknowledging the nascent stage of VR adoption in financial
services, Assia highlighted technical limitations and user readiness as
potential challenges in realizing the full potential of AR/VR-based trading
platforms. Despite these hurdles, eToro remains optimistic about the long-term
prospects of immersive trading experiences.
The envisioned AR app, tailored for advanced traders, would
potentially leverage AI capabilities to offer personalized assistance and
streamline the investment decision-making process, thus enhancing user
engagement and efficacy.
“This is still in very initial discussions,” Assia noted,
but added he thinks the firm could be ready to show off a prototype “in a
couple of months.”
eToro plans to venture into the realm of augmented and
virtual reality (AR/VR) by exploring the integration of its retail trading app
onto Apple and Meta VR headsets, in an interview with CNBC, eToro’s CEO, Yoni
Assia, revealed.
eToro Eyes Integration: Trading App on Apple and Meta VR
Headsets
eToro, known for its trading platform catering to a range of
assets including stocks, ETFs, and cryptocurrencies, aims to pioneer in
financial services by potentially establishing a virtual storefront accessible
through Apple Vision Pro and Meta Quest devices.
Yoni Assia, CEO, eToro
Assia emphasized the company's strategic focus on artificial
intelligence (AI) and its intention to incorporate voice interaction features
within the app, enhancing user accessibility and engagement. However, he
underscored the significance of AR and VR technologies as a priority for
eToro's future endeavors.
The CEO hinted at the prospect of integrating natural
language processing and VR capabilities into the app's functionalities
throughout 2024, signaling a significant shift towards immersive trading
experiences.
Navigating Technical Hurdles in AR/VR Trading
While refraining from providing a concrete timeline for the
launch of an AR experience, Assia affirmed eToro's commitment to exploring and
investing in AR/VR technologies as a pivotal aspect of its business strategy.
Acknowledging the nascent stage of VR adoption in financial
services, Assia highlighted technical limitations and user readiness as
potential challenges in realizing the full potential of AR/VR-based trading
platforms. Despite these hurdles, eToro remains optimistic about the long-term
prospects of immersive trading experiences.
The envisioned AR app, tailored for advanced traders, would
potentially leverage AI capabilities to offer personalized assistance and
streamline the investment decision-making process, thus enhancing user
engagement and efficacy.
“This is still in very initial discussions,” Assia noted,
but added he thinks the firm could be ready to show off a prototype “in a
couple of months.”
Tareq is a financial writer with 15 years of experience covering global markets. His work spans technical analysis, forex broker reviews, and market sentiment, with a focus on topics relevant to retail traders. He joined Finance Magnates in 2023.
At Finance Magnates, he serves as News Editor, covering retail forex and CFD brokers, cryptocurrency exchanges, fintech firms, and regulatory developments shaping the trading industry. He holds an Honours degree in Information Technology from Anfell College, London.
Education:
Honours degree Information Technology, Anfell College, London
42% of Swiss Financial Firms Have No Digital Fraud Policy, FINMA Finds
FP Markets Winner Spotlight 🏆 | Global Broker of the Year 2025 #Trading #Broker #Innovation #Shorts
FP Markets Winner Spotlight 🏆 | Global Broker of the Year 2025 #Trading #Broker #Innovation #Shorts
FP Markets takes the spotlight as Global Broker of the Year 2025 at the Finance Magnates Awards.
Martin Stoilov, Head of Client Experience, shares that trust, innovation, and people played a key role in the company’s success, supported by a strong foundation of integrity and client-centricity.
Following this milestone, FP Markets continues to focus on growth, technology investment, and its core values of transparency and excellence.
👉 Be part of FM Awards 2026: https://awards.financemagnates.com/#nominate
FP Markets takes the spotlight as Global Broker of the Year 2025 at the Finance Magnates Awards.
Martin Stoilov, Head of Client Experience, shares that trust, innovation, and people played a key role in the company’s success, supported by a strong foundation of integrity and client-centricity.
Following this milestone, FP Markets continues to focus on growth, technology investment, and its core values of transparency and excellence.
👉 Be part of FM Awards 2026: https://awards.financemagnates.com/#nominate
In this video, we review @HolaPrimeMarketsOfficial, a multi-asset forex and CFDs broker offering different account types, trading platforms, and flexible trading conditions.
We cover the broker’s overall offering, including account options, trading environment, platforms like MT4 and MT5, and additional services such as managed accounts and fast withdrawals.
Watch the full video to see if Hola Prime Markets fits your trading needs.
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#HolaPrime #ForexBroker #CFDTrading #FinanceMagnates #Trading #Forex #BrokerReview
In this video, we review @HolaPrimeMarketsOfficial, a multi-asset forex and CFDs broker offering different account types, trading platforms, and flexible trading conditions.
We cover the broker’s overall offering, including account options, trading environment, platforms like MT4 and MT5, and additional services such as managed accounts and fast withdrawals.
Watch the full video to see if Hola Prime Markets fits your trading needs.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
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#HolaPrime #ForexBroker #CFDTrading #FinanceMagnates #Trading #Forex #BrokerReview
Hola Prime Review: What You Need to Know | Full Breakdown by Finance Magnates
Hola Prime Review: What You Need to Know | Full Breakdown by Finance Magnates
In this video, we review @HolaPrime_Global, a proprietary trading firm offering evaluation programs and performance-based payouts in simulated market environments.
We cover how the challenge model works, including account types, profit splits (up to 95%), trading rules, and what it takes to reach a funded account. You’ll also learn about available platforms like MT4, MT5, cTrader, and more, along with insights into payouts, support, and trading conditions.
Watch the full video to see if Hola Prime fits your trading style.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
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👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
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▶️ YouTube: /@financemagnates_official
#HolaPrime #PropFirm #Trading #FinanceMagnates #Forex #FuturesTrading #TradingReview #PropFirmReview
In this video, we review @HolaPrime_Global, a proprietary trading firm offering evaluation programs and performance-based payouts in simulated market environments.
We cover how the challenge model works, including account types, profit splits (up to 95%), trading rules, and what it takes to reach a funded account. You’ll also learn about available platforms like MT4, MT5, cTrader, and more, along with insights into payouts, support, and trading conditions.
Watch the full video to see if Hola Prime fits your trading style.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
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🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#HolaPrime #PropFirm #Trading #FinanceMagnates #Forex #FuturesTrading #TradingReview #PropFirmReview
Axi Winner Spotlight 🏆 | Global Most Innovative Broker 2025 #Innovation #Trading #Fintech #Broker
Axi Winner Spotlight 🏆 | Global Most Innovative Broker 2025 #Innovation #Trading #Fintech #Broker
Axi takes the spotlight at the Finance Magnates Awards, winning Global Most Innovative Broker 2025.
Olivia Xenofontos and Ivanna Openko share how the team will feel: proud, motivated, and ready to keep delivering.
They also describe the night as well-organized, focused, and enjoyable for all.
👉 Be part of FM Awards 2026.
Axi takes the spotlight at the Finance Magnates Awards, winning Global Most Innovative Broker 2025.
Olivia Xenofontos and Ivanna Openko share how the team will feel: proud, motivated, and ready to keep delivering.
They also describe the night as well-organized, focused, and enjoyable for all.
👉 Be part of FM Awards 2026.
Recognition that matters.
Built on transparency.
Driven by the industry.
The Finance Magnates Awards 2026.
Nominations are now open.
🔗 https://awards.financemagnates.com/?utm_source=SM&utm_medium=social&utm_campaign=recognition-matters
Recognition that matters.
Built on transparency.
Driven by the industry.
The Finance Magnates Awards 2026.
Nominations are now open.
🔗 https://awards.financemagnates.com/?utm_source=SM&utm_medium=social&utm_campaign=recognition-matters
