Dubai Basketball has partnered with Dubai-based fintech firm Equiti, naming the company its Founding Partner and Official Digital Wealth Partner for the next three seasons. The collaboration comes as the team prepares for its debut in the EuroLeague.
Celebrating the New Partnership with Pop-Up Event
The partnership was celebrated with what the company described as a retro-futuristic half-court pop-up at the Ritz-Carlton on Jumeirah Beach. Fans and VIPs reportedly witnessed star players Davis Bertans and Nate Mason showcase their skills and compete in a fast-paced ‘30-Second Basket Challenge’ for limited edition prizes.
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“This partnership goes beyond the court – it reflects our shared commitment to showcasing Dubai’s talent on a global stage, challenging convention, creating opportunities, and setting a blueprint for the next era of success,” commented Iskandar Najjar, Equiti Group CEO and Co-founder.
Since its 2024 debut, the team has reached the ABA League semi-finals and became the first club from the region to secure a EuroLeague wild card. The 2025/26 EuroLeague season kicks off on September 30th, when Dubai Basketball faces Partizan at Coca-Cola Arena.
Equiti branding will reportedly appear on Dubai Basketball jerseys, courtside, and across digital platforms, while fans can engage in interactive experiences and competitions.
Recent Developments at Equiti
Meanwhile, Equiti Group promoted three executives to senior leadership roles last month as the multi-asset broker expanded its global operations and enhanced its technology capabilities. Sartaj Singh was named Chief Technology Officer after leading the company’s technology division for over a year.
Rick Fulton was appointed to the newly created position of Chief Risk and Audit Officer, while Sean Hong was promoted to Chief Financial Officer. The company said these upgrades were part of its strategy to compete with larger online brokerage rivals.
Related: Equiti Capital UK's Profit Falls 52% as Trading Costs Rise
However, the company’s UK operations remained under pressure. Equiti Capital UK Limited, a London-based brokerage focused on institutional CFD trading, recently reported a 52% drop in annual profit last year, falling to $530,000 from $1.1 million in 2023.
Rising operational costs offset a 4% increase in net trading revenue to $32.2 million, driven by higher trading volumes and expanded product offerings
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