The EC Markets brand will appear on Anfield stadium’s pitch-side LEDs and digital ad boards.
The broker will also receive player rights and online advertising opportunities.
EC Markets and Liverpool FC executives at Anfield
EC Markets has entered the football field by signing a multi-year sponsorship deal with Liverpool FC, the club that won the domestic league last season. Announced today (Wednesday), the deal has earned the broker the status of the football club’s “Official Global Partner.”
The deal came weeks before the start of the new playing season, which will kick off on 16 August with Liverpool playing Bournemouth.
Branding Across Liverpool’s Home Stadium
Under the terms of the deal, the EC Markets brand will appear across the club’s home stadium, Anfield, including pitch-side LEDs and digital ad boards. Opened in 1884, Anfield is one of the iconic football stadiums in the UK, with a seating capacity of almost 62,000.
Matthew Smith, CEO and Chairman of EC Markets (Photo: LinkedIn)
Furthermore, the CFDs broker brand will also benefit from Liverpool’s online presence through digital channels. It will have access to player rights for advertisements.
Any mention of EC Markets on Liverpool’s social media handles would expose the CFDs brand to tens of millions of fans, if not more. Liverpool FC has 51 million and 48.3 million followers on Facebook and Instagram, respectively, along with another 24.8 million followers on X (formerly Twitter). It also has 11.6 million subscribers on YouTube.
Liverpool FC is among the most successful football clubs in the UK and worldwide. It has won the top domestic championship 20 times and lifted the pan-European cup six times.
Ben Latty, Chief Commercial Officer at Liverpool FC (photo: LinkedIn)
EC Markets is also set to benefit from the English Premier League’s popularity. According to official statistics, about 33.9 million viewers in the UK have watched live matches and the BBC’s Match of the Day highlights, equal to 55 per cent of the total UK TV audience.
About 1.87 billion people globally follow the Premier League, interacting at least once a week through media. The league’s and the football club’s reach will help boost the EC Markets brand around the world.
“With hundreds of millions of fans worldwide, this partnership will generate global exposure for EC Markets,” said Ben Latty, Chief Commercial Officer at Liverpool FC.
The financial terms of the deal, however, remains unknown.
Read more: How Much Fancy Sport Sponsorships Actually Cost?
CFDs Brokers’ Love for Football
Football has always been one of the most sought-after sports for CFDs brokers. Several top brands in the industry have been promoting their names on football fields for years.
According to Sportquake, retail trading brands spent $86 million on football sponsorship deals last season out of a total of $183 million in sports deals. Among CFDs brokers, Swissquote was the highest spender, with $15 million worth of sports deals, followed by eToro and Plus500, at $10.7 million and $10.5 million, respectively.
Despite some high-value deals, most brokers prefer global or regional “official partner” deals with football clubs. Sportquake’s CEO, Matt House, further pointed out that “these are entry-level sports sponsorships and, depending on your brand objectives, provide many useful marketing tools—especially for growing, ambitious, multi-market, digital-first fintech businesses.”
Meanwhile, the Liverpool FC deal is not EC Markets’ first move into sport. The broker had already made professional snooker player Judd Trump its brand ambassador in early 2024 and renewed the deal earlier this year.
EC Markets has entered the football field by signing a multi-year sponsorship deal with Liverpool FC, the club that won the domestic league last season. Announced today (Wednesday), the deal has earned the broker the status of the football club’s “Official Global Partner.”
The deal came weeks before the start of the new playing season, which will kick off on 16 August with Liverpool playing Bournemouth.
Branding Across Liverpool’s Home Stadium
Under the terms of the deal, the EC Markets brand will appear across the club’s home stadium, Anfield, including pitch-side LEDs and digital ad boards. Opened in 1884, Anfield is one of the iconic football stadiums in the UK, with a seating capacity of almost 62,000.
Matthew Smith, CEO and Chairman of EC Markets (Photo: LinkedIn)
Furthermore, the CFDs broker brand will also benefit from Liverpool’s online presence through digital channels. It will have access to player rights for advertisements.
Any mention of EC Markets on Liverpool’s social media handles would expose the CFDs brand to tens of millions of fans, if not more. Liverpool FC has 51 million and 48.3 million followers on Facebook and Instagram, respectively, along with another 24.8 million followers on X (formerly Twitter). It also has 11.6 million subscribers on YouTube.
Liverpool FC is among the most successful football clubs in the UK and worldwide. It has won the top domestic championship 20 times and lifted the pan-European cup six times.
Ben Latty, Chief Commercial Officer at Liverpool FC (photo: LinkedIn)
EC Markets is also set to benefit from the English Premier League’s popularity. According to official statistics, about 33.9 million viewers in the UK have watched live matches and the BBC’s Match of the Day highlights, equal to 55 per cent of the total UK TV audience.
About 1.87 billion people globally follow the Premier League, interacting at least once a week through media. The league’s and the football club’s reach will help boost the EC Markets brand around the world.
“With hundreds of millions of fans worldwide, this partnership will generate global exposure for EC Markets,” said Ben Latty, Chief Commercial Officer at Liverpool FC.
The financial terms of the deal, however, remains unknown.
Read more: How Much Fancy Sport Sponsorships Actually Cost?
CFDs Brokers’ Love for Football
Football has always been one of the most sought-after sports for CFDs brokers. Several top brands in the industry have been promoting their names on football fields for years.
According to Sportquake, retail trading brands spent $86 million on football sponsorship deals last season out of a total of $183 million in sports deals. Among CFDs brokers, Swissquote was the highest spender, with $15 million worth of sports deals, followed by eToro and Plus500, at $10.7 million and $10.5 million, respectively.
Despite some high-value deals, most brokers prefer global or regional “official partner” deals with football clubs. Sportquake’s CEO, Matt House, further pointed out that “these are entry-level sports sponsorships and, depending on your brand objectives, provide many useful marketing tools—especially for growing, ambitious, multi-market, digital-first fintech businesses.”
Meanwhile, the Liverpool FC deal is not EC Markets’ first move into sport. The broker had already made professional snooker player Judd Trump its brand ambassador in early 2024 and renewed the deal earlier this year.
Arnab is an electronics engineer-turned-financial editor. He entered the industry covering the cryptocurrency market for Finance Magnates and later expanded his reach to forex as well. He is passionate about the changing regulatory landscape on financial markets and keenly follows the disruptions in the industry with new-age technologies.
Tiger Brokers Parent Posts Record Revenue as Client Assets Hit $61B
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Educators, IBs, And Other Regional Growth Drivers
Educators, IBs, And Other Regional Growth Drivers
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
The Leap to Everything App: Are Brokers There Yet?
The Leap to Everything App: Are Brokers There Yet?
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
