CFI Financial Group has received regulatory approval from the Colombian Financial Superintendence to establish a representative office in Colombia. The authorization allows the company to proceed with its plans to open an office in Bogotá.

The office will focus on market awareness and promotional activities for products approved under local regulations. Operations will be conducted according to compliance requirements set by Colombian authorities. Once operational, the office will support clients in Colombia by providing access to global markets.

CFI Expands Globally, Adds Latin Presence

“Colombia represents a strategic milestone in our global expansion and reflects our commitment to operating closer to the markets where our clients are,” said Ziad Melhem, CEO of CFI Financial Group.

CFI’s platforms offer trading tools and educational resources. The company said these resources are intended to provide secure and transparent trading experiences tailored to local needs.

This development adds to CFI’s presence in Latin America and follows recent expansions in South Africa, Azerbaijan, and Bahrain. The company describes the move as part of its strategy to grow its regulated operations internationally.

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“This authorization enables us to deliver localized products, stronger support, and a more connected experience, all while upholding the highest regulatory and transparency standards,” Melhem added.

CFI Appoints Maria Sharapova Global Brand Ambassador

Meanwhile, CFI Financial Group has entered a multi-year agreement with Maria Sharapova to serve as a Global Brand Ambassador. The partnership will include appearances and campaigns to promote the company’s platforms and services.

Sharapova, a former professional tennis player and entrepreneur, will participate in marketing activities aimed at increasing brand visibility and engagement. The collaboration complements CFI’s existing ambassador program, which includes Lewis Hamilton.