The Argentine Football Association has renewed its sponsorship agreement with the foreign exchange broker XTrend for a third year. The deal extends the broker’s role as the official fintech partner of Argentina’s national team in Europe.
The partnership began in 2023, one year after Argentina won the FIFA World Cup. Since then, XTrend has used football to promote its brand, while the AFA has leveraged the collaboration to expand its reach beyond sports.
Other Sponsorship Deals with AFA
Previously, CySEC -regulated brokers T1Markets and TradeATF signed digital sports sponsorship agreements with the AFA.
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Binance also signed a five-year sponsorship deal with the AFA in 2022, marking its first national team partnership, according to Finance Magnates.
XTrend Branding Continues Across AFA Matches
Under the renewed agreement, XTrend branding will continue to appear during AFA matches and promotional campaigns. The broker will also remain involved in global fan activities linked to Argentina’s team. In 2022, XTrend became a sponsor of Italian Serie A club ACF Fiorentina.
“Supporting the World Champions allows us to connect with millions of fans worldwide and provide them with unique experiences,” commented Kai T H, Director of XTrend.
“Our journey with AFA has been a powerful driver for our global growth, and we are excited to continue this path together.”
CFD Brokers Increase Sports Sponsorship Amid Betting Restrictions
Retail trading brands, including CFD brokers, have been increasing their sports sponsorship spending, with total investment reaching $183 million in the 2024–25 season, according to Matt House, CEO of SportQuake.
Football remains the primary focus, though Formula One and basketball are also gaining attention. CFD brokers such as Swissquote, eToro, and Plus500 have invested heavily in club and regional partnerships.
Betting brands, which currently sponsor 11 Premier League teams with deals worth $135 million, face a UK ban on front-of-shirt logos, though other branding channels remain. The shift may create more opportunities for CFD brokers in sports sponsorships.
