TradeNext Partners with Derby County FC as It Forays into Sports Marketing

Sources close to London headquartered broker-dealer, TradeNext, operating in the margin derivatives space, have announced a collaboration with British football club, Derby County Football Club (DCFC). Under the multi-year partnership, the two firms will engage in various activities to enhance financial literacy among sports fans.

The FX and CFD brokerage firm has signed up with DCFC as a preferred partner. As part of the partnership, TradeNext will work in collaboration with the senior team at Derby County and members of the first-team playing squad to develop and produce a financial literacy programme that educates fans and supporters about financial trading.

Derby County's CEO, Sam Rush, commented in the announcement, "Throughout the negotiations of the agreement we were extremely impressed with what they had to say and we believe this is a tremendous opportunity for Derby County and TradeNext to work together closely and provide supporters with an insight of financial trading.”

TradeNext, a Multi-Asset Multi-Asset Composed of varying asset classes, multi-asset is a blanket designation combining different classes such bonds, equities, cash equivalents, fixed income, and alternative investments.When compared to traditional balanced funds, multi-asset solutions differ because they target specific investment outcomes. This includes outcomes such as return above inflation as opposed to gauging performance against standardized benchmarks.Given the composition of multi-asset classes, they need to be dynamically managed so that funds can continue to generate returns while keeping risk within fixed parameters. What Are Advantages or Disadvantages to Multi-Asset Investments?While multi-asset investing may better distribute risk, it should be known that a hindrance may be exerted upon potential returns.Indeed, multi-asset classes do not always perform as well as most stock funds due to containing other assets such as cash, bonds, or real estate investments. As a result, traders generally tend to gravitate towards target-date mutual funds, target allocation mutual funds, and ETFs.Multi-asset funds that fluctuate with an investor’s time scope are target-date mutual funds. Generally, target-date mutual funds run in congruence with an investor’s retirement age and are composed primarily of equities (85% to 90%) while the remaining is distributed to a money market or fixed income. Target allocation mutual funds are centered around an investor’s risk tolerance and are offered by most mutual fund companies. Equities compose between 20% to 85% of multi-asset funds and may also include international equities and bonds.Trading ETFs through contracts-for-difference (CFD) trading provides traders with a more immediate avenue to multi-asset investing with financial instruments such as precious metals, commodities, and currencies. The diversification that stems from the wake of multi-asset investing helps protect traders against unforeseen market pitfalls and volatility. However, these tend not to perform as effectively as the majority of stock funds in common years due to an allocation of assets. Composed of varying asset classes, multi-asset is a blanket designation combining different classes such bonds, equities, cash equivalents, fixed income, and alternative investments.When compared to traditional balanced funds, multi-asset solutions differ because they target specific investment outcomes. This includes outcomes such as return above inflation as opposed to gauging performance against standardized benchmarks.Given the composition of multi-asset classes, they need to be dynamically managed so that funds can continue to generate returns while keeping risk within fixed parameters. What Are Advantages or Disadvantages to Multi-Asset Investments?While multi-asset investing may better distribute risk, it should be known that a hindrance may be exerted upon potential returns.Indeed, multi-asset classes do not always perform as well as most stock funds due to containing other assets such as cash, bonds, or real estate investments. As a result, traders generally tend to gravitate towards target-date mutual funds, target allocation mutual funds, and ETFs.Multi-asset funds that fluctuate with an investor’s time scope are target-date mutual funds. Generally, target-date mutual funds run in congruence with an investor’s retirement age and are composed primarily of equities (85% to 90%) while the remaining is distributed to a money market or fixed income. Target allocation mutual funds are centered around an investor’s risk tolerance and are offered by most mutual fund companies. Equities compose between 20% to 85% of multi-asset funds and may also include international equities and bonds.Trading ETFs through contracts-for-difference (CFD) trading provides traders with a more immediate avenue to multi-asset investing with financial instruments such as precious metals, commodities, and currencies. The diversification that stems from the wake of multi-asset investing helps protect traders against unforeseen market pitfalls and volatility. However, these tend not to perform as effectively as the majority of stock funds in common years due to an allocation of assets. Read this Term brokerage firm, has been actively enhancing its product and technology portfolio, the latest partnership highlighting the firm’s developments since its inception in 2012.

Mohsin Jameel, CEO TradeNext, commented about the partnership in the official announcement, “We are very pleased to become a ‘Preferred Partner’ of Derby County. For us this partnership is built on big ambitions, we both have a real determination to grow and be successful in our respective markets. We will fully support Derby on field push for promotion, with creative and innovative ideas to widen the appeal of the football club and the world of trading. Off the field, there are real synergies between both parties and I am excited about developing them so that we develop both our fan bases.”

Sports’ Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have to handle the acquisition of traders, retaining them for a longer period of time or distinguishing between brokerage and competitors.What Are the Most Common Marketing Strategies Used by FX Brokers?This process can take shape in a variety of forms. Advertising is the most commonly deployed technique for forex marketing.This includes a marketing plan that touches on digital and traditional advertising. Advertising can include banner ads, notifications, newsletters, or other mechanisms for drawing attention to any brand or brokerage.Blog posting or other forms of search engine optimization (SEO) are also effective marketing tools for forex brokers.Well-organized and attractive pieces of content on websites are very useful for users and clients and have proven to be successful marketing strategies.Such efforts also enable websites to be found by those looking for what a broker offers and those who are looking for some knowledge about the trading industry. This can also help generate traffic on landing pages, converting sales. Social media has also rapidly evolved as a critical element of marketing.Forex brokers rely on social media such as Twitter, Facebook, or Linkedin for marketing needs, capable of reaching a huge audience. Ultimately marketing requires efforts on part of brokers to bridge the gap with their desired audience. In this instance, this means potential clients or existing ones. Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have to handle the acquisition of traders, retaining them for a longer period of time or distinguishing between brokerage and competitors.What Are the Most Common Marketing Strategies Used by FX Brokers?This process can take shape in a variety of forms. Advertising is the most commonly deployed technique for forex marketing.This includes a marketing plan that touches on digital and traditional advertising. Advertising can include banner ads, notifications, newsletters, or other mechanisms for drawing attention to any brand or brokerage.Blog posting or other forms of search engine optimization (SEO) are also effective marketing tools for forex brokers.Well-organized and attractive pieces of content on websites are very useful for users and clients and have proven to be successful marketing strategies.Such efforts also enable websites to be found by those looking for what a broker offers and those who are looking for some knowledge about the trading industry. This can also help generate traffic on landing pages, converting sales. Social media has also rapidly evolved as a critical element of marketing.Forex brokers rely on social media such as Twitter, Facebook, or Linkedin for marketing needs, capable of reaching a huge audience. Ultimately marketing requires efforts on part of brokers to bridge the gap with their desired audience. In this instance, this means potential clients or existing ones. Read this Term is widely used in the financial services and banking sector, with leading global brands sponsoring major sporting events. In the world of FX, football has a soft spot, along with Formula 1. Several brokers have gone down the route of associating themselves with football clubs, most recently IronFX partnered with Spanish giant, Barcelona FC.

In the Formula 1 space we see Swissquote's branding on the Mercedes Benz cars of Nico Rosberg and Lewis Hamilton every other weekend. Saxo Bank has announced they are collaborating with Lotus after the team won its first points for the season in Monaco.

“Being one of UK's first Indian-owned FX and CFD brokers we are able to use our expertise, insight and local knowledge to cater the needs of this customer segment,” added Mr. Jameel.

The South Asia region is home to one of the BRICS, India and two emerging market nations, Pakistan and Bangladesh. At the same time, in the UK there are over 3 million people classified as British Asians, from these nations.

The firm has been involved in a number of alternative approaches to develop its brand, Mr. Jameel spoke about the use of cinema to reinforce the brand’s messaging at the iFX EXPO in Macau earlier this year, he explained: “It helps you break down barriers when people see your firm in ‘less a serious’ context."

TradeNext furthers its move into the entertainment marketing sector as it hosts a popular Bollywood-focused concert being held in London this weekend.

A key element of the partnership for DCFC is TradeNext’s international presence; the association will present the Club with an opportunity to reach out to the firm’s substantial South Asian client base and subsequently provide Derby County with in-depth knowledge and experience in this growing segment.