As we mentioned at the start of the week, Microsoft and Saxo Bank were joining hands to launch MSN Trader. With the know how of Saxo Bank and the marketing millions of Microsoft, it’s virtually guaranteed to be a success, or at the very least, not a failure.
Remember when Microsoft first released the original XBox ten years ago? Everyone was saying this was gonna be a total failure. Yeah even me, a video game fanatic (well, I was at the time anyway), even I was saying this is just gonna be a short term fad. My reasoning was, no matter how many Newtons Microsoft decides to push with, it’s not going to make much of a difference if the games are crap.
Well, turns out I was half right. The hardware for a start was the most powerful out of all 3 home consoles (PS2 and Gamecube), which was a given anyway, due to their financial clout. But it’s the games that surprised everyone. They weren’t actually the shittest games ever. They were somehow… ok. Alright, so they weren’t the next Mario or something, but a few of them were actually playable. And in collaboration with 3rd party developers, and in addition to in-house acquisitions from their rivals (e.g. MS lured Rare away from Nintendo – still kills me to this day), Microsoft showed the world they were serious about making something work that nobody thought they could. The Xbox wasn’t a success, given the runaround Sony gave it with their PS2, but it couldn’t be called a failure either.
Ok, so what does that have to do with trading? Same principle people. Unless Google enters the trading scene, I doubt Microsoft’s latest venture with the MSN Trader will be a failure, since Google is the only company Microsoft fears. As Steve Ballmer has expressed in the past, apparently with physical force.
Now, why has MS gone down the road with Saxo Bank? Well, for those fans of Saxo Bank, here’s one of the reasons:
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Saxo Bank’s WebTrader platform was named “Best Online Trading Platform 2010” at the Shares Awards dinner Thursday night at the Grosvenor House Hotel hosted by Shares Magazine, a weekly publication for stock market professionals and private investors. Voted for by the readers of Shares Magazine, Saxo Bank’s established WebTrader platform enables clients to trade Forex, CFDs, Stocks, Equities, Futures, Options and other derivatives. It also forms the basis of MSN Trader, a platform launched by Saxo Bank and Microsoft earlier this week. The MSN Trader will be presented at the World MoneyShow in London on 12 and 13 November.
Congratulations to Saxo. I’m sure everyone reading this blog has their own opinion about the best platform, but one has to acknowledge the versatility of Saxo’s platform.
MSN Trader will be presented at the World Money Show today in London. So if you’re around, you can check it out.