As client experience has become a priority for brokerage platforms, OANDA inked a partnership deal with CONVRS, a personalized customer engagement platform, to allow new customer onboarding directly from the messaging platforms.
Announced on Tuesday, the integration of the third-party solution will enable potential OANDA clients to open demo accounts from a wide range of messaging apps like Facebook Messenger, WhatsApp, LINE, Telegram and even SMS.
“In today's world, people are increasingly using instant messaging apps in every aspect of their daily lives. As such, we wanted to upgrade our onboarding protocols to better reflect this, extending our channels of communication to include the world's most popular social media and mobile messaging apps, ushering our client engagement activities into the 21st century in the process,” said Kurt vom Scheidt, Chief Operating Officer at OANDA.
OANDA has an extensive presence around the globe, offering brokerage services. Moreover, the broker group acquired Poland-based TMS Brokers earlier this year, thus expanding its European footprint.
The new onboarding process through social messaging platforms will support up to 53 languages, covering the brokers' wide operational markets.
“It's exciting for OANDA to be able to increase engagement with our clients in a way that's easiest for them by using their choice of tools and methods rather than those that might otherwise be imposed upon them,” vom Scheidt added. “We look forward to introducing our new messaging capabilities to other jurisdictions around the world in the coming months.”
Enhancing Client Experience
CONVRS was founded in 2018 and has become a preferred third-party partner for many brokers. Though, the company has ties with more than 25 financial intermediaries, including Forex
Forex
Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest trading market by volume. According to the Bank of International Settlements (BIS) latest survey, the Forex market now turns over in excess of $5 trillion every day, with the most exchanges occurring between the US Dollar and the Euro (EUR/USD), followed by the US Dollar and the Japanese Yen (USD/JPY), then the US Dollar and Pound Sterling (GBP/USD). Ultimately, it is the very exchanging between currencies which causes a country’s currency to fluctuate in value in relation to another currency – this is known as the exchange rate. With regards to freely floating currencies, this is determined by supply and demand, such as imports and exports, and currency traders, such as banks and hedge funds. Emphasis on Retail Trading for ForexTrading the forex market for the purpose of financial gain was once the exclusive realm of financial institutions.But thanks to the invention of the internet and advances in financial technology from the 1990’s, almost anyone can now start trading this huge market. All one needs is a computer, an internet connection, and an account with a forex broker. Of course, before one starts to trade currencies, a certain level of knowledge and practice is essential. Once can gain some practice using demonstration accounts, i.e. place trades using demo money, before moving on to some real trading after attaining confidence. The main two fields of trading are known as technical analysis and fundamental analysis. Technical analysis refers to using mathematical tools and certain patterns to help decide whether to buy or sell a currency pair, and fundamental analysis refers to gauging the national and international events which may potentially affect a country’s currency value.
Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest trading market by volume. According to the Bank of International Settlements (BIS) latest survey, the Forex market now turns over in excess of $5 trillion every day, with the most exchanges occurring between the US Dollar and the Euro (EUR/USD), followed by the US Dollar and the Japanese Yen (USD/JPY), then the US Dollar and Pound Sterling (GBP/USD). Ultimately, it is the very exchanging between currencies which causes a country’s currency to fluctuate in value in relation to another currency – this is known as the exchange rate. With regards to freely floating currencies, this is determined by supply and demand, such as imports and exports, and currency traders, such as banks and hedge funds. Emphasis on Retail Trading for ForexTrading the forex market for the purpose of financial gain was once the exclusive realm of financial institutions.But thanks to the invention of the internet and advances in financial technology from the 1990’s, almost anyone can now start trading this huge market. All one needs is a computer, an internet connection, and an account with a forex broker. Of course, before one starts to trade currencies, a certain level of knowledge and practice is essential. Once can gain some practice using demonstration accounts, i.e. place trades using demo money, before moving on to some real trading after attaining confidence. The main two fields of trading are known as technical analysis and fundamental analysis. Technical analysis refers to using mathematical tools and certain patterns to help decide whether to buy or sell a currency pair, and fundamental analysis refers to gauging the national and international events which may potentially affect a country’s currency value.
Read this Term and CFDs brokers and digital banking solutions.
“Given the 85% open rate for messaging apps, OANDA is now meeting its clients where they are,” said Enis Mehmet, Co-Founder of CONVRS. “Being able to support them in a variety of available channels, we look forward to working with how they engage clients in the other stages of the customer journey.”
As client experience has become a priority for brokerage platforms, OANDA inked a partnership deal with CONVRS, a personalized customer engagement platform, to allow new customer onboarding directly from the messaging platforms.
Announced on Tuesday, the integration of the third-party solution will enable potential OANDA clients to open demo accounts from a wide range of messaging apps like Facebook Messenger, WhatsApp, LINE, Telegram and even SMS.
“In today's world, people are increasingly using instant messaging apps in every aspect of their daily lives. As such, we wanted to upgrade our onboarding protocols to better reflect this, extending our channels of communication to include the world's most popular social media and mobile messaging apps, ushering our client engagement activities into the 21st century in the process,” said Kurt vom Scheidt, Chief Operating Officer at OANDA.
OANDA has an extensive presence around the globe, offering brokerage services. Moreover, the broker group acquired Poland-based TMS Brokers earlier this year, thus expanding its European footprint.
The new onboarding process through social messaging platforms will support up to 53 languages, covering the brokers' wide operational markets.
“It's exciting for OANDA to be able to increase engagement with our clients in a way that's easiest for them by using their choice of tools and methods rather than those that might otherwise be imposed upon them,” vom Scheidt added. “We look forward to introducing our new messaging capabilities to other jurisdictions around the world in the coming months.”
Enhancing Client Experience
CONVRS was founded in 2018 and has become a preferred third-party partner for many brokers. Though, the company has ties with more than 25 financial intermediaries, including Forex
Forex
Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest trading market by volume. According to the Bank of International Settlements (BIS) latest survey, the Forex market now turns over in excess of $5 trillion every day, with the most exchanges occurring between the US Dollar and the Euro (EUR/USD), followed by the US Dollar and the Japanese Yen (USD/JPY), then the US Dollar and Pound Sterling (GBP/USD). Ultimately, it is the very exchanging between currencies which causes a country’s currency to fluctuate in value in relation to another currency – this is known as the exchange rate. With regards to freely floating currencies, this is determined by supply and demand, such as imports and exports, and currency traders, such as banks and hedge funds. Emphasis on Retail Trading for ForexTrading the forex market for the purpose of financial gain was once the exclusive realm of financial institutions.But thanks to the invention of the internet and advances in financial technology from the 1990’s, almost anyone can now start trading this huge market. All one needs is a computer, an internet connection, and an account with a forex broker. Of course, before one starts to trade currencies, a certain level of knowledge and practice is essential. Once can gain some practice using demonstration accounts, i.e. place trades using demo money, before moving on to some real trading after attaining confidence. The main two fields of trading are known as technical analysis and fundamental analysis. Technical analysis refers to using mathematical tools and certain patterns to help decide whether to buy or sell a currency pair, and fundamental analysis refers to gauging the national and international events which may potentially affect a country’s currency value.
Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest trading market by volume. According to the Bank of International Settlements (BIS) latest survey, the Forex market now turns over in excess of $5 trillion every day, with the most exchanges occurring between the US Dollar and the Euro (EUR/USD), followed by the US Dollar and the Japanese Yen (USD/JPY), then the US Dollar and Pound Sterling (GBP/USD). Ultimately, it is the very exchanging between currencies which causes a country’s currency to fluctuate in value in relation to another currency – this is known as the exchange rate. With regards to freely floating currencies, this is determined by supply and demand, such as imports and exports, and currency traders, such as banks and hedge funds. Emphasis on Retail Trading for ForexTrading the forex market for the purpose of financial gain was once the exclusive realm of financial institutions.But thanks to the invention of the internet and advances in financial technology from the 1990’s, almost anyone can now start trading this huge market. All one needs is a computer, an internet connection, and an account with a forex broker. Of course, before one starts to trade currencies, a certain level of knowledge and practice is essential. Once can gain some practice using demonstration accounts, i.e. place trades using demo money, before moving on to some real trading after attaining confidence. The main two fields of trading are known as technical analysis and fundamental analysis. Technical analysis refers to using mathematical tools and certain patterns to help decide whether to buy or sell a currency pair, and fundamental analysis refers to gauging the national and international events which may potentially affect a country’s currency value.
Read this Term and CFDs brokers and digital banking solutions.
“Given the 85% open rate for messaging apps, OANDA is now meeting its clients where they are,” said Enis Mehmet, Co-Founder of CONVRS. “Being able to support them in a variety of available channels, we look forward to working with how they engage clients in the other stages of the customer journey.”
