iFX EXPO International to Host New Marketing Case Study Session

Finance Magnates will give attendees at its upcoming trade event a unique marketing case study session showing how the experts run campaigns. ‘The Marketing Crunch: Best Performing Case Study Cases’, will consist of five FX industry experts reviewing the planning, execution, and results for one of their previous campaigns.

This will be a detailed analysis of the reasoning behind critical decisions about what to include in copy, where to run ads, and how to properly judge the success of an ad.

Concrete Marketing Case Study Insights

This collection of case study mini-talks features some of the hottest marketing specialists working in Fintech and crypto, including Nir Szmulewicz, VP Marketing for eToro, one of the world's largest trading brokerages, responsible for the recent viral ad starring Game of Thrones actor Kristian Naim which linked the crypto slang term “hodl” with the catch phrase of Naim's GoT character.

Also participating is Slava Jefremov, CPO of Cointraffic, a crypto ad network which helped dozens of ICOs raise more than $800m, who says, "It is vital to remember that Life Time Value models for FX client acquisition are not the same as for crypto-traders.

"Currently crypto-trader acquisition is more on the ‘branding’ side compared to a more performance marketing-based approach for FX. Efficient top of the funnel (awareness) acquisition is critical for the success of any Trading Platform ."

Nicc Lewis, Founder and CEO of Expozive, a content marketing and branding consulting company, went over what attendees can expect, "I am sure many of us have been many sessions that talk around theory and statements, but no real meat and potatoes. You may have walked away with some general ideas but 24 hours later can you really say that you have something concrete you have put into action and seen results.

"This session talks tactics and numbers from an esteemed group of professionals. I am delighted to be part of this group and I personally plan to bring numbers from B2B and B2C campaigns."

Detailed Analysis of Popular Campaigns

Helen Astaniou, CMO of Trade.io, one of the major exchanges dedicated to the buying and selling of Cryptocurrencies , is sharing a marketing case study contrasting strategies for FX and crypto. "I'm looking forward to contributing to a session that will be different in tone and feel to anything I've done before.

"I'm going to be comparing the two launches of our crypto brand compared with the launch of our FX brand. Put simply, what works and what doesn't work. I'll also be showing how our marketing techniques can evolve quickly enough to keep up with two fast-moving industries, and make sure that the right message reaches the eyes and ears of the right people."

Rounding out the speakers is Sergios Charalambous, Founder and Director of SoftwareCY, a web design company quickly gaining a reputation as a leader in SEO and lead generation, who says that his success boils down to finding out “...why websites are on second and third page of Google, and not ranking first." He promises a "live demonstration of what changes need to be performed on those websites ... in order to get hot leads via SEO."

Two Days of Essential Sessions

The iFX EXPO International takes place on May 21-23 in Limassol, Cyprus and is expected to draw several thousand experts and professionals representing the leading firms in the FX sector.