iFX EXPO International to Host New Marketing Case Study Session
Monday,15/04/2019|14:12GMTby
Malynnda Littky
Experts take to the stage and provide specific game plans for running successful FX marketing campaigns.
Ultimate Fintech
Finance Magnates will give attendees at its upcoming trade event a unique marketing case study session showing how the experts run campaigns. ‘The Marketing Crunch: Best Performing Case Study Cases’, will consist of five FX industry experts reviewing the planning, execution, and results for one of their previous campaigns.
This will be a detailed analysis of the reasoning behind critical decisions about what to include in copy, where to run ads, and how to properly judge the success of an ad.
Concrete Marketing Case Study Insights
This collection of case study mini-talks features some of the hottest marketing specialists working in Fintech and crypto, including Nir Szmulewicz, VP Marketing for eToro, one of the world's largest trading brokerages, responsible for the recent viral ad starring Game of Thrones actor Kristian Naim which linked the crypto slang term “hodl” with the catch phrase of Naim's GoT character.
Also participating is Slava Jefremov, CPO of Cointraffic, a crypto ad network which helped dozens of ICOs raise more than $800m, who says, "It is vital to remember that Life Time Value models for FX client acquisition are not the same as for crypto-traders.
"Currently crypto-trader acquisition is more on the ‘branding’ side compared to a more performance marketing-based approach for FX. Efficient top of the funnel (awareness) acquisition is critical for the success of any Trading Platform."
Nicc Lewis, Founder and CEO of Expozive, a content marketing and branding consulting company, went over what attendees can expect, "I am sure many of us have been many sessions that talk around theory and statements, but no real meat and potatoes. You may have walked away with some general ideas but 24 hours later can you really say that you have something concrete you have put into action and seen results.
"This session talks tactics and numbers from an esteemed group of professionals. I am delighted to be part of this group and I personally plan to bring numbers from B2B and B2C campaigns."
Detailed Analysis of Popular Campaigns
Helen Astaniou, CMO of Trade.io, one of the major exchanges dedicated to the buying and selling of Cryptocurrencies, is sharing a marketing case study contrasting strategies for FX and crypto. "I'm looking forward to contributing to a session that will be different in tone and feel to anything I've done before.
"I'm going to be comparing the two launches of our crypto brand compared with the launch of our FX brand. Put simply, what works and what doesn't work. I'll also be showing how our marketing techniques can evolve quickly enough to keep up with two fast-moving industries, and make sure that the right message reaches the eyes and ears of the right people."
Rounding out the speakers is Sergios Charalambous, Founder and Director of SoftwareCY, a web design company quickly gaining a reputation as a leader in SEO and lead generation, who says that his success boils down to finding out “...why websites are on second and third page of Google, and not ranking first." He promises a "live demonstration of what changes need to be performed on those websites ... in order to get hot leads via SEO."
Two Days of Essential Sessions
The iFX EXPO International takes place on May 21-23 in Limassol, Cyprus and is expected to draw several thousand experts and professionals representing the leading firms in the FX sector.
Register now and network the trading community and dive into panels and workshops designed to help participants increase revenues and adapt to the rapidly changing FX industry.
Finance Magnates will give attendees at its upcoming trade event a unique marketing case study session showing how the experts run campaigns. ‘The Marketing Crunch: Best Performing Case Study Cases’, will consist of five FX industry experts reviewing the planning, execution, and results for one of their previous campaigns.
This will be a detailed analysis of the reasoning behind critical decisions about what to include in copy, where to run ads, and how to properly judge the success of an ad.
Concrete Marketing Case Study Insights
This collection of case study mini-talks features some of the hottest marketing specialists working in Fintech and crypto, including Nir Szmulewicz, VP Marketing for eToro, one of the world's largest trading brokerages, responsible for the recent viral ad starring Game of Thrones actor Kristian Naim which linked the crypto slang term “hodl” with the catch phrase of Naim's GoT character.
Also participating is Slava Jefremov, CPO of Cointraffic, a crypto ad network which helped dozens of ICOs raise more than $800m, who says, "It is vital to remember that Life Time Value models for FX client acquisition are not the same as for crypto-traders.
"Currently crypto-trader acquisition is more on the ‘branding’ side compared to a more performance marketing-based approach for FX. Efficient top of the funnel (awareness) acquisition is critical for the success of any Trading Platform."
Nicc Lewis, Founder and CEO of Expozive, a content marketing and branding consulting company, went over what attendees can expect, "I am sure many of us have been many sessions that talk around theory and statements, but no real meat and potatoes. You may have walked away with some general ideas but 24 hours later can you really say that you have something concrete you have put into action and seen results.
"This session talks tactics and numbers from an esteemed group of professionals. I am delighted to be part of this group and I personally plan to bring numbers from B2B and B2C campaigns."
Detailed Analysis of Popular Campaigns
Helen Astaniou, CMO of Trade.io, one of the major exchanges dedicated to the buying and selling of Cryptocurrencies, is sharing a marketing case study contrasting strategies for FX and crypto. "I'm looking forward to contributing to a session that will be different in tone and feel to anything I've done before.
"I'm going to be comparing the two launches of our crypto brand compared with the launch of our FX brand. Put simply, what works and what doesn't work. I'll also be showing how our marketing techniques can evolve quickly enough to keep up with two fast-moving industries, and make sure that the right message reaches the eyes and ears of the right people."
Rounding out the speakers is Sergios Charalambous, Founder and Director of SoftwareCY, a web design company quickly gaining a reputation as a leader in SEO and lead generation, who says that his success boils down to finding out “...why websites are on second and third page of Google, and not ranking first." He promises a "live demonstration of what changes need to be performed on those websites ... in order to get hot leads via SEO."
Two Days of Essential Sessions
The iFX EXPO International takes place on May 21-23 in Limassol, Cyprus and is expected to draw several thousand experts and professionals representing the leading firms in the FX sector.
Register now and network the trading community and dive into panels and workshops designed to help participants increase revenues and adapt to the rapidly changing FX industry.
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👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
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In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
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We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
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👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
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🔹What winning a Finance Magnates award means for credibility and reputation
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🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
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🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
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📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
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🐦 X: https://x.com/financemagnates
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▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
