iFX EXPO International to Host New Marketing Case Study Session
Monday,15/04/2019|14:12GMTby
Malynnda Littky
Experts take to the stage and provide specific game plans for running successful FX marketing campaigns.
Ultimate Fintech
Finance Magnates will give attendees at its upcoming trade event a unique marketing case study session showing how the experts run campaigns. ‘The Marketing Crunch: Best Performing Case Study Cases’, will consist of five FX industry experts reviewing the planning, execution, and results for one of their previous campaigns.
This will be a detailed analysis of the reasoning behind critical decisions about what to include in copy, where to run ads, and how to properly judge the success of an ad.
Concrete Marketing Case Study Insights
This collection of case study mini-talks features some of the hottest marketing specialists working in Fintech and crypto, including Nir Szmulewicz, VP Marketing for eToro, one of the world's largest trading brokerages, responsible for the recent viral ad starring Game of Thrones actor Kristian Naim which linked the crypto slang term “hodl” with the catch phrase of Naim's GoT character.
Also participating is Slava Jefremov, CPO of Cointraffic, a crypto ad network which helped dozens of ICOs raise more than $800m, who says, "It is vital to remember that Life Time Value models for FX client acquisition are not the same as for crypto-traders.
"Currently crypto-trader acquisition is more on the ‘branding’ side compared to a more performance marketing-based approach for FX. Efficient top of the funnel (awareness) acquisition is critical for the success of any Trading Platform."
Nicc Lewis, Founder and CEO of Expozive, a content marketing and branding consulting company, went over what attendees can expect, "I am sure many of us have been many sessions that talk around theory and statements, but no real meat and potatoes. You may have walked away with some general ideas but 24 hours later can you really say that you have something concrete you have put into action and seen results.
"This session talks tactics and numbers from an esteemed group of professionals. I am delighted to be part of this group and I personally plan to bring numbers from B2B and B2C campaigns."
Detailed Analysis of Popular Campaigns
Helen Astaniou, CMO of Trade.io, one of the major exchanges dedicated to the buying and selling of Cryptocurrencies, is sharing a marketing case study contrasting strategies for FX and crypto. "I'm looking forward to contributing to a session that will be different in tone and feel to anything I've done before.
"I'm going to be comparing the two launches of our crypto brand compared with the launch of our FX brand. Put simply, what works and what doesn't work. I'll also be showing how our marketing techniques can evolve quickly enough to keep up with two fast-moving industries, and make sure that the right message reaches the eyes and ears of the right people."
Rounding out the speakers is Sergios Charalambous, Founder and Director of SoftwareCY, a web design company quickly gaining a reputation as a leader in SEO and lead generation, who says that his success boils down to finding out “...why websites are on second and third page of Google, and not ranking first." He promises a "live demonstration of what changes need to be performed on those websites ... in order to get hot leads via SEO."
Two Days of Essential Sessions
The iFX EXPO International takes place on May 21-23 in Limassol, Cyprus and is expected to draw several thousand experts and professionals representing the leading firms in the FX sector.
Register now and network the trading community and dive into panels and workshops designed to help participants increase revenues and adapt to the rapidly changing FX industry.
Finance Magnates will give attendees at its upcoming trade event a unique marketing case study session showing how the experts run campaigns. ‘The Marketing Crunch: Best Performing Case Study Cases’, will consist of five FX industry experts reviewing the planning, execution, and results for one of their previous campaigns.
This will be a detailed analysis of the reasoning behind critical decisions about what to include in copy, where to run ads, and how to properly judge the success of an ad.
Concrete Marketing Case Study Insights
This collection of case study mini-talks features some of the hottest marketing specialists working in Fintech and crypto, including Nir Szmulewicz, VP Marketing for eToro, one of the world's largest trading brokerages, responsible for the recent viral ad starring Game of Thrones actor Kristian Naim which linked the crypto slang term “hodl” with the catch phrase of Naim's GoT character.
Also participating is Slava Jefremov, CPO of Cointraffic, a crypto ad network which helped dozens of ICOs raise more than $800m, who says, "It is vital to remember that Life Time Value models for FX client acquisition are not the same as for crypto-traders.
"Currently crypto-trader acquisition is more on the ‘branding’ side compared to a more performance marketing-based approach for FX. Efficient top of the funnel (awareness) acquisition is critical for the success of any Trading Platform."
Nicc Lewis, Founder and CEO of Expozive, a content marketing and branding consulting company, went over what attendees can expect, "I am sure many of us have been many sessions that talk around theory and statements, but no real meat and potatoes. You may have walked away with some general ideas but 24 hours later can you really say that you have something concrete you have put into action and seen results.
"This session talks tactics and numbers from an esteemed group of professionals. I am delighted to be part of this group and I personally plan to bring numbers from B2B and B2C campaigns."
Detailed Analysis of Popular Campaigns
Helen Astaniou, CMO of Trade.io, one of the major exchanges dedicated to the buying and selling of Cryptocurrencies, is sharing a marketing case study contrasting strategies for FX and crypto. "I'm looking forward to contributing to a session that will be different in tone and feel to anything I've done before.
"I'm going to be comparing the two launches of our crypto brand compared with the launch of our FX brand. Put simply, what works and what doesn't work. I'll also be showing how our marketing techniques can evolve quickly enough to keep up with two fast-moving industries, and make sure that the right message reaches the eyes and ears of the right people."
Rounding out the speakers is Sergios Charalambous, Founder and Director of SoftwareCY, a web design company quickly gaining a reputation as a leader in SEO and lead generation, who says that his success boils down to finding out “...why websites are on second and third page of Google, and not ranking first." He promises a "live demonstration of what changes need to be performed on those websites ... in order to get hot leads via SEO."
Two Days of Essential Sessions
The iFX EXPO International takes place on May 21-23 in Limassol, Cyprus and is expected to draw several thousand experts and professionals representing the leading firms in the FX sector.
Register now and network the trading community and dive into panels and workshops designed to help participants increase revenues and adapt to the rapidly changing FX industry.
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👉 Don’t forget to like, comment, and subscribe.
#FYNXT #StephenMiles #FMLS2025 #BrokerageTechnology #ModularTech #FintechInterview #DigitalTransformation #FinancialMarkets #CROInterview #FintechInnovation #TradingTechnology #IndependentBrokers #FinanceLeaders
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Learn how FYNXT's unified yet modular platform is giving brokers a competitive edge—powering faster onboarding, increased trading volumes, and dramatically improved IB performance.
🔑 What You'll Learn in This Video:
- The biggest challenges brokerages face going into 2026
- Why FYNXT’s modular platform is outperforming in-house builds
- How automation is transforming IB channels
- The real ROI: 11x LTV increases and reduced acquisition costs
👉 Don’t forget to like, comment, and subscribe.
#FYNXT #StephenMiles #FMLS2025 #BrokerageTechnology #ModularTech #FintechInterview #DigitalTransformation #FinancialMarkets #CROInterview #FintechInnovation #TradingTechnology #IndependentBrokers #FinanceLeaders
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Charlotte reflects on the Summit so far and talks about the culture inside fintech banks today. We look at the pressures that come with scaling, and how firms can hold onto the nimble approach that made them stand out early on.
We also cover the state of payments ahead of her appearance on the payments roundtable: the blockages financial firms face, the areas that still need fixing, and what a realistic solution looks like in 2026.
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We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
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Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
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We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
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