Technology provider, Fair Trading Technology (FTT) has announced a major upgrade to their T3 BrokerTools product. T3 BrokerTools is a collection of CRM, risk management, affiliate management and PAMM tools as well as bridge technology. According to FTT, the update is aimed at providing greater customization and scalability for handling clients and affiliates, as they stated “the updated suite of tools will centralise managing traders and affiliates and makes adding new platforms and liquidity providers relatively easy, providing a level of scalability that has been complicated and expensive to offer in the past.”
On the news, FTT Chief Development Officer Tanner Serifler stated, “scalability allows brokers to stay competitive and catch the opportunities to react to changes ahead of its competitors. Our T3 BrokerTools products, together with our updated bridge, provide the possibility to scale to your business model. Our brokers will benefit from the ability to quickly make changes and adapt to any future trend, be it a market or regulatory change.”
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Due to rising marketing cost, scalability and customization solutions for white labels and affiliates have become more important for brokers. A recent example is GAIN Capital’s official statement when announcing their acquisition of GFT. In the prepared release, they highlighted GFT’s vast partnership based client base which would be a key point for the combined firms going forward.
We’ll hear more on this topic during the IFXEXPO as FTT CEO Tim Haman will be part of a panel discussing ‘Customized Technology Solutions for Broker’ on Thursday.