Online trading provider CFI has announced a multi-year partnership with seven-time Formula 1 world champion Lewis Hamilton, naming him as its new global brand ambassador.

Lewis Hamilton Joins CFI as Global Brand Ambassador

According to a press release, CFI has entered into a multi-year partnership with Lewis Hamilton, who has been competing in the Formula 1 World Championships since 2007, currently for the Mercedes AMG Petronas Team.

Hamilton has seven championship titles to his name, the most recent won in 2020, and three runner-up titles. Alongside Michael Schumacher, he is the most decorated Formula 1 driver, with the most race wins, podium finishes, and pole positions.

As part of this collaboration, CFI will be able to use Hamilton’s presence in its marketing materials. Additionally, the broker made a donation to Mission 44, a foundation run by Hamilton aimed at building a more inclusive future for young people.

"Having Hamilton onboard as CFI’s new brand ambassador marks a new and exciting chapter in our journey,” commented Hisham Mansour, Co-founder and Managing Director of CFI. “Lewis being a top figure in sports aligns perfectly with CFI being a leader in its field, making this partnership an ideal collaboration."

This is certainly not CFI's first partnership in the sports world. The company is a sponsor of the Italian football legend AC Milan and supports the football and basketball federations in Jordan, as well as Lebanon. In addition, a few months ago the company signed a cooperation agreement with another popular football brand, the French Paris Saint-Germain, for the next two years.

Hamilton stated that he is “excited” to join CFI as a global brand ambassador. Driver believes the new partnership “aligns with our shared drive for excellence and innovation.”

“I am impressed by CFI's dedication to provide best-in-class tools and conditions for their clients,” Hamilton concluded.

Record Volumes and New License

Recent financial reports indicate a significant uptick in CFI's performance metrics. The online trading provider reported a substantial increase in trading volumes for the first quarter of this year, with figures surpassing $557 billion. This represents an 80% year-over-year growth compared to the same period in the previous year.

Concurrent with this volume growth, CFI has seen an expansion in its client base. The company reported an 80% increase in active users compared to the first quarter of 2023, suggesting strong customer acquisition and retention strategies.

In a separate announcement, CFI revealed its entry into the South African market, marking a significant step in its global expansion strategy. CFI has secured a Category 1 Financial Service Provider (FSP) license from South Africa's Financial Sector Conduct Authority to facilitate this expansion.