Exclusive: Genghis Capital Taps EGM Securities for Services Expansion
- This mutually beneficial deal will help EGM to expand its client base.

Genghis Capital, an investment bank in Kenya, has partnered with EGM Securities, a regulated Multi-Asset Multi-Asset Composed of varying asset classes, multi-asset is a blanket designation combining different classes such bonds, equities, cash equivalents, fixed income, and alternative investments.When compared to traditional balanced funds, multi-asset solutions differ because they target specific investment outcomes. This includes outcomes such as return above inflation as opposed to gauging performance against standardized benchmarks.Given the composition of multi-asset classes, they need to be dynamically managed so that funds can continue to generate returns while keeping risk within fixed parameters. What Are Advantages or Disadvantages to Multi-Asset Investments?While multi-asset investing may better distribute risk, it should be known that a hindrance may be exerted upon potential returns.Indeed, multi-asset classes do not always perform as well as most stock funds due to containing other assets such as cash, bonds, or real estate investments. As a result, traders generally tend to gravitate towards target-date mutual funds, target allocation mutual funds, and ETFs.Multi-asset funds that fluctuate with an investor’s time scope are target-date mutual funds. Generally, target-date mutual funds run in congruence with an investor’s retirement age and are composed primarily of equities (85% to 90%) while the remaining is distributed to a money market or fixed income. Target allocation mutual funds are centered around an investor’s risk tolerance and are offered by most mutual fund companies. Equities compose between 20% to 85% of multi-asset funds and may also include international equities and bonds.Trading ETFs through contracts-for-difference (CFD) trading provides traders with a more immediate avenue to multi-asset investing with financial instruments such as precious metals, commodities, and currencies. The diversification that stems from the wake of multi-asset investing helps protect traders against unforeseen market pitfalls and volatility. However, these tend not to perform as effectively as the majority of stock funds in common years due to an allocation of assets. Composed of varying asset classes, multi-asset is a blanket designation combining different classes such bonds, equities, cash equivalents, fixed income, and alternative investments.When compared to traditional balanced funds, multi-asset solutions differ because they target specific investment outcomes. This includes outcomes such as return above inflation as opposed to gauging performance against standardized benchmarks.Given the composition of multi-asset classes, they need to be dynamically managed so that funds can continue to generate returns while keeping risk within fixed parameters. What Are Advantages or Disadvantages to Multi-Asset Investments?While multi-asset investing may better distribute risk, it should be known that a hindrance may be exerted upon potential returns.Indeed, multi-asset classes do not always perform as well as most stock funds due to containing other assets such as cash, bonds, or real estate investments. As a result, traders generally tend to gravitate towards target-date mutual funds, target allocation mutual funds, and ETFs.Multi-asset funds that fluctuate with an investor’s time scope are target-date mutual funds. Generally, target-date mutual funds run in congruence with an investor’s retirement age and are composed primarily of equities (85% to 90%) while the remaining is distributed to a money market or fixed income. Target allocation mutual funds are centered around an investor’s risk tolerance and are offered by most mutual fund companies. Equities compose between 20% to 85% of multi-asset funds and may also include international equities and bonds.Trading ETFs through contracts-for-difference (CFD) trading provides traders with a more immediate avenue to multi-asset investing with financial instruments such as precious metals, commodities, and currencies. The diversification that stems from the wake of multi-asset investing helps protect traders against unforeseen market pitfalls and volatility. However, these tend not to perform as effectively as the majority of stock funds in common years due to an allocation of assets. Read this Term broker in the country, to expand its offerings with the alternative asset classes.
Shared exclusively with Finance Magnates, Genghis new services will include online currencies, commodities, global indices, precious metals, and oil, along with global stocks in high demand.

“Our quick to market approach to partner with Genghis was made possible by being part of a global group of companies with access to teams of specialists who can efficiently develop bespoke solutions for banks and brokerage houses, no matter the ask,” Samwel Kiraka, CEO of EGM Securities, said.
EGM Securities is the Kenya-based operations of Equiti Group. It is one of the only three regulated brokers in Kenya and was the first to receive the license.
“Our ambition is to be the premier provider of multi-asset products in Kenya, East Africa, and the rest of Africa. We will achieve this by partnering with well-respected corporates such as Genghis,” Kiraka added.
Responding to the post-COVID-19 market demand
“We are always looking to expand our offering while focusing on making investing an easy and straightforward process,” Kenneth Minjire, head of securities for Genghis Capital, added.
“We consider the partnership with EGM Securities as part of that mandate. We want to offer our clients additional options and exposure when it comes to investment vehicles. Since EGM Securities is regulated by the Capital Markets Authority of Kenya and Genghis has sophisticated clients willing to explore new asset classes for attractive returns, a partnership between our two companies is a natural fit.”
Genghis Capital, an investment bank in Kenya, has partnered with EGM Securities, a regulated Multi-Asset Multi-Asset Composed of varying asset classes, multi-asset is a blanket designation combining different classes such bonds, equities, cash equivalents, fixed income, and alternative investments.When compared to traditional balanced funds, multi-asset solutions differ because they target specific investment outcomes. This includes outcomes such as return above inflation as opposed to gauging performance against standardized benchmarks.Given the composition of multi-asset classes, they need to be dynamically managed so that funds can continue to generate returns while keeping risk within fixed parameters. What Are Advantages or Disadvantages to Multi-Asset Investments?While multi-asset investing may better distribute risk, it should be known that a hindrance may be exerted upon potential returns.Indeed, multi-asset classes do not always perform as well as most stock funds due to containing other assets such as cash, bonds, or real estate investments. As a result, traders generally tend to gravitate towards target-date mutual funds, target allocation mutual funds, and ETFs.Multi-asset funds that fluctuate with an investor’s time scope are target-date mutual funds. Generally, target-date mutual funds run in congruence with an investor’s retirement age and are composed primarily of equities (85% to 90%) while the remaining is distributed to a money market or fixed income. Target allocation mutual funds are centered around an investor’s risk tolerance and are offered by most mutual fund companies. Equities compose between 20% to 85% of multi-asset funds and may also include international equities and bonds.Trading ETFs through contracts-for-difference (CFD) trading provides traders with a more immediate avenue to multi-asset investing with financial instruments such as precious metals, commodities, and currencies. The diversification that stems from the wake of multi-asset investing helps protect traders against unforeseen market pitfalls and volatility. However, these tend not to perform as effectively as the majority of stock funds in common years due to an allocation of assets. Composed of varying asset classes, multi-asset is a blanket designation combining different classes such bonds, equities, cash equivalents, fixed income, and alternative investments.When compared to traditional balanced funds, multi-asset solutions differ because they target specific investment outcomes. This includes outcomes such as return above inflation as opposed to gauging performance against standardized benchmarks.Given the composition of multi-asset classes, they need to be dynamically managed so that funds can continue to generate returns while keeping risk within fixed parameters. What Are Advantages or Disadvantages to Multi-Asset Investments?While multi-asset investing may better distribute risk, it should be known that a hindrance may be exerted upon potential returns.Indeed, multi-asset classes do not always perform as well as most stock funds due to containing other assets such as cash, bonds, or real estate investments. As a result, traders generally tend to gravitate towards target-date mutual funds, target allocation mutual funds, and ETFs.Multi-asset funds that fluctuate with an investor’s time scope are target-date mutual funds. Generally, target-date mutual funds run in congruence with an investor’s retirement age and are composed primarily of equities (85% to 90%) while the remaining is distributed to a money market or fixed income. Target allocation mutual funds are centered around an investor’s risk tolerance and are offered by most mutual fund companies. Equities compose between 20% to 85% of multi-asset funds and may also include international equities and bonds.Trading ETFs through contracts-for-difference (CFD) trading provides traders with a more immediate avenue to multi-asset investing with financial instruments such as precious metals, commodities, and currencies. The diversification that stems from the wake of multi-asset investing helps protect traders against unforeseen market pitfalls and volatility. However, these tend not to perform as effectively as the majority of stock funds in common years due to an allocation of assets. Read this Term broker in the country, to expand its offerings with the alternative asset classes.
Shared exclusively with Finance Magnates, Genghis new services will include online currencies, commodities, global indices, precious metals, and oil, along with global stocks in high demand.

“Our quick to market approach to partner with Genghis was made possible by being part of a global group of companies with access to teams of specialists who can efficiently develop bespoke solutions for banks and brokerage houses, no matter the ask,” Samwel Kiraka, CEO of EGM Securities, said.
EGM Securities is the Kenya-based operations of Equiti Group. It is one of the only three regulated brokers in Kenya and was the first to receive the license.
“Our ambition is to be the premier provider of multi-asset products in Kenya, East Africa, and the rest of Africa. We will achieve this by partnering with well-respected corporates such as Genghis,” Kiraka added.
Responding to the post-COVID-19 market demand
“We are always looking to expand our offering while focusing on making investing an easy and straightforward process,” Kenneth Minjire, head of securities for Genghis Capital, added.
“We consider the partnership with EGM Securities as part of that mandate. We want to offer our clients additional options and exposure when it comes to investment vehicles. Since EGM Securities is regulated by the Capital Markets Authority of Kenya and Genghis has sophisticated clients willing to explore new asset classes for attractive returns, a partnership between our two companies is a natural fit.”