Creativity and innovation are the key ingredients in a successful marketing campaign, that’s what the marketing gurus love to ‘holla’ at us. Not forgetting the endless brainstorming sessions in the boardroom to generate ideas. Well here’s one directly from the shop floor. cTrader’s version of the Harlem Shake!
With the FX markets suffering as the product hits maturity and a recent downward shift in trading volumes. A Cyprus based technology firm, Spotware Systems (cTrader), adds a pinch of humour to the serious world of financial markets by participating in the popular Harlem Shake.
With the pressure to succeed in the congested platform space, one of the firms developers, George Moschoviti, was scratching his head while over-dosing on coffee and thought of; Forex = innovation = Harlem Shake!
“I so happened to pass George’s desk and saw what he was doing, it was an instant hit” said Ilya Holeu, Head of Sales and Marketing of Spotware Systems.
Spotware Systems (developed cTrader) is a development firm based in Cyprus, its Trading Platform aims to bridge the gap between the retail and institutional environment by offering a state of the art trading solutions on its ECN trading terminal. “we’re all about innovation” adds Ilya.
Harlem Shake is a comedy dance that exploded on the internet; it’s called an internet meme – something that gets popular via the internet. The Harlem Shake shares similarities with the growth of FX trading over the last decade. Since the inception of electronic trading in the late 90’s financial markets were revolutionised as products such as FX, CFD, spread betting and binary options took off.
Left to right: Simon Bolvig Mark Vice President EMEA Spotware Systems, Ilya Holeu, Head of Sales and Marketing of Spotware Systems, Andrey Pavlov, CEO of Spotware Systems & Michael Greenberg CEO Forex Magnates
Cost per acquisition rates have been spiking and firms in the FX and CFD markets are exploring new ways to enter a trader’s mind frame. The marriage between comedy and trading is a great sign of creativity.
Mark Mathieu, a broker at Tradenext says “this is funny” with a relatively large smile as he watches the Harlem Shake cTrader style!
Sid Shah, Managing Director of Sniro a web development consulting firm in London says “it's great who ever made it, it’s nice creativity and good thinking”.
Andrey Pavlov, CEO of Spotware Systems says “Harlem Shake in a trading platform? Cool. Finally we get to laugh about something other than users requesting a withdrawal from a demo account. But personally I am more excited about the recent release of Email Alerts, Deal Map and Free Chart Mode in our HTML5 cTrader Web.”
The marketing milestone can be witnessed by simply using cTrader’s web based platform:
Create Demo account (3 fields only with any data) and hit Login after
In the "Search" field type in "HARLEM"
And Enjoy
The Harlem Shake episode has seen more than 4,000 videos uploaded on to youtube with the dance being performed. Even celebrities have caught up on the act; NBA legend Shaquille O'Neal was seen performing the Shake in a locker room.
The Harlem Shake hasn’t been fun and glory for all; a team of Australian miners were sacked for performing the dance at work. A report in the ‘West Australian newspaper’ stated that the miners lost their six-figure salaries over the stunt in the Agnew Gold Mine last week.
Going viral on social media can be tricky, at least for cTrader they expect to see an influx of demo accounts.
Creativity and innovation are the key ingredients in a successful marketing campaign, that’s what the marketing gurus love to ‘holla’ at us. Not forgetting the endless brainstorming sessions in the boardroom to generate ideas. Well here’s one directly from the shop floor. cTrader’s version of the Harlem Shake!
With the FX markets suffering as the product hits maturity and a recent downward shift in trading volumes. A Cyprus based technology firm, Spotware Systems (cTrader), adds a pinch of humour to the serious world of financial markets by participating in the popular Harlem Shake.
With the pressure to succeed in the congested platform space, one of the firms developers, George Moschoviti, was scratching his head while over-dosing on coffee and thought of; Forex = innovation = Harlem Shake!
“I so happened to pass George’s desk and saw what he was doing, it was an instant hit” said Ilya Holeu, Head of Sales and Marketing of Spotware Systems.
Spotware Systems (developed cTrader) is a development firm based in Cyprus, its Trading Platform aims to bridge the gap between the retail and institutional environment by offering a state of the art trading solutions on its ECN trading terminal. “we’re all about innovation” adds Ilya.
Harlem Shake is a comedy dance that exploded on the internet; it’s called an internet meme – something that gets popular via the internet. The Harlem Shake shares similarities with the growth of FX trading over the last decade. Since the inception of electronic trading in the late 90’s financial markets were revolutionised as products such as FX, CFD, spread betting and binary options took off.
Left to right: Simon Bolvig Mark Vice President EMEA Spotware Systems, Ilya Holeu, Head of Sales and Marketing of Spotware Systems, Andrey Pavlov, CEO of Spotware Systems & Michael Greenberg CEO Forex Magnates
Cost per acquisition rates have been spiking and firms in the FX and CFD markets are exploring new ways to enter a trader’s mind frame. The marriage between comedy and trading is a great sign of creativity.
Mark Mathieu, a broker at Tradenext says “this is funny” with a relatively large smile as he watches the Harlem Shake cTrader style!
Sid Shah, Managing Director of Sniro a web development consulting firm in London says “it's great who ever made it, it’s nice creativity and good thinking”.
Andrey Pavlov, CEO of Spotware Systems says “Harlem Shake in a trading platform? Cool. Finally we get to laugh about something other than users requesting a withdrawal from a demo account. But personally I am more excited about the recent release of Email Alerts, Deal Map and Free Chart Mode in our HTML5 cTrader Web.”
The marketing milestone can be witnessed by simply using cTrader’s web based platform:
Create Demo account (3 fields only with any data) and hit Login after
In the "Search" field type in "HARLEM"
And Enjoy
The Harlem Shake episode has seen more than 4,000 videos uploaded on to youtube with the dance being performed. Even celebrities have caught up on the act; NBA legend Shaquille O'Neal was seen performing the Shake in a locker room.
The Harlem Shake hasn’t been fun and glory for all; a team of Australian miners were sacked for performing the dance at work. A report in the ‘West Australian newspaper’ stated that the miners lost their six-figure salaries over the stunt in the Agnew Gold Mine last week.
Going viral on social media can be tricky, at least for cTrader they expect to see an influx of demo accounts.
In this video, we take an in-depth look at @Exness , a global multi-asset broker operating since 2008, known for fast withdrawals, flexible account types, and strong regulatory coverage across multiple regions.
We break down Exness’s regulatory framework, supported trading platforms including MetaTrader 4, MetaTrader 5, Exness Terminal, and the Exness Trade App, as well as available account types such as Standard, Pro, Zero, and Raw Spread.
You’ll also learn about Exness’s leverage options, fees and commissions, swap-free trading, available instruments across forex, commodities, indices, stocks, and cryptocurrencies, and what traders can expect in terms of execution, funding speed, and customer support.
Watch the full review to see whether Exness aligns with your trading goals and strategy.
👉 Explore Exness’s full broker listing on the Finance Magnates Directory:
https://directory.financemagnates.com/multi-asset-brokers/exness/
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
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🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Exness #ExnessReview #Forex #FinanceMagnates #ForexBroker #BrokerReview #CFDTrading #OnlineTrading #MarketInsights
In this video, we take an in-depth look at @Exness , a global multi-asset broker operating since 2008, known for fast withdrawals, flexible account types, and strong regulatory coverage across multiple regions.
We break down Exness’s regulatory framework, supported trading platforms including MetaTrader 4, MetaTrader 5, Exness Terminal, and the Exness Trade App, as well as available account types such as Standard, Pro, Zero, and Raw Spread.
You’ll also learn about Exness’s leverage options, fees and commissions, swap-free trading, available instruments across forex, commodities, indices, stocks, and cryptocurrencies, and what traders can expect in terms of execution, funding speed, and customer support.
Watch the full review to see whether Exness aligns with your trading goals and strategy.
👉 Explore Exness’s full broker listing on the Finance Magnates Directory:
https://directory.financemagnates.com/multi-asset-brokers/exness/
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Exness #ExnessReview #Forex #FinanceMagnates #ForexBroker #BrokerReview #CFDTrading #OnlineTrading #MarketInsights
The FMLS:25 highlights video is now live - a look back at the conversations, the energy on the floor, and the moments that shaped this year’s summit.
While that’s still fresh, the next launches across the FM Events portfolio are already taking shape.
FM Singapore takes place on the 12-14 of May, connecting the APAC market with its own distinct audience and priorities. FMAS:26 heads to Cape Town on 26–27 May shortly after, bringing the focus to Africa’s trading and fintech ecosystem.
Different regions. Different audiences. Same commitment to building the right rooms for meaningful conversations.
More details coming very soon. The launches are imminent. - here you go
The FMLS:25 highlights video is now live - a look back at the conversations, the energy on the floor, and the moments that shaped this year’s summit.
While that’s still fresh, the next launches across the FM Events portfolio are already taking shape.
FM Singapore takes place on the 12-14 of May, connecting the APAC market with its own distinct audience and priorities. FMAS:26 heads to Cape Town on 26–27 May shortly after, bringing the focus to Africa’s trading and fintech ecosystem.
Different regions. Different audiences. Same commitment to building the right rooms for meaningful conversations.
More details coming very soon. The launches are imminent. - here you go
What sources does the Finance Magnates newsroom rely on before publishing a story? #FinanceNews
What sources does the Finance Magnates newsroom rely on before publishing a story? #FinanceNews
Yam Yehoshua, Editor-in-Chief at Finance Magnates, explains the editorial process: direct industry sources, reports, regulators, social media signals, and thorough cross-checking before anything goes live.
📰 Industry sources
📊 Reports & regulators
🔎 Verification before publication
Yam Yehoshua, Editor-in-Chief at Finance Magnates, explains the editorial process: direct industry sources, reports, regulators, social media signals, and thorough cross-checking before anything goes live.
📰 Industry sources
📊 Reports & regulators
🔎 Verification before publication
OnePrime’s Jerry Khargi on Infrastructure, Liquidity & Trust | Executive Interview
OnePrime’s Jerry Khargi on Infrastructure, Liquidity & Trust | Executive Interview
Recorded live at FMLS:25 London, this exclusive executive interview features Jerry Khargi, Executive Director at OnePrime, in conversation with Andrea Badiola Mateos from Finance Magnates.
In this in-depth discussion, Jerry shares:
- OnePrime’s journey from a retail-focused business to a global institutional liquidity provider
- What truly sets award-winning trading infrastructure apart
- Key trends shaping institutional trading, including technology and AI
- The importance of transparency, ethics, and reputation in long-term success
- OnePrime’s vision for growth over the next 12–24 months
Fresh from winning Finance Magnates’ Best Trading Infrastructure Broker, Jerry explains how experience, mentorship, and real-world problem solving form the “special sauce” behind OnePrime’s institutional offering.
🏆 Award Highlight: Best Trading Infrastructure Broker
👉 Subscribe to Finance Magnates for more executive interviews, market insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #OnePrime #InstitutionalTrading #Liquidity #TradingInfrastructure #ExecutiveInterview
Recorded live at FMLS:25 London, this exclusive executive interview features Jerry Khargi, Executive Director at OnePrime, in conversation with Andrea Badiola Mateos from Finance Magnates.
In this in-depth discussion, Jerry shares:
- OnePrime’s journey from a retail-focused business to a global institutional liquidity provider
- What truly sets award-winning trading infrastructure apart
- Key trends shaping institutional trading, including technology and AI
- The importance of transparency, ethics, and reputation in long-term success
- OnePrime’s vision for growth over the next 12–24 months
Fresh from winning Finance Magnates’ Best Trading Infrastructure Broker, Jerry explains how experience, mentorship, and real-world problem solving form the “special sauce” behind OnePrime’s institutional offering.
🏆 Award Highlight: Best Trading Infrastructure Broker
👉 Subscribe to Finance Magnates for more executive interviews, market insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #OnePrime #InstitutionalTrading #Liquidity #TradingInfrastructure #ExecutiveInterview
How does the Finance Magnates newsroom decide which updates are worth covering? #financenews
How does the Finance Magnates newsroom decide which updates are worth covering? #financenews
What makes an update worth covering in financial media?
According to Yam Yehoshua, Editor-in-Chief at Finance Magnates, editorial focus starts with relevance: stories that serve the industry, support brokers and technology providers, and help decision-makers navigate their businesses.
A reminder that strong financial journalism is built on value, not volume.
What makes an update worth covering in financial media?
According to Yam Yehoshua, Editor-in-Chief at Finance Magnates, editorial focus starts with relevance: stories that serve the industry, support brokers and technology providers, and help decision-makers navigate their businesses.
A reminder that strong financial journalism is built on value, not volume.
