Creativity and innovation are the key ingredients in a successful marketing campaign, that’s what the marketing gurus love to ‘holla’ at us. Not forgetting the endless brainstorming sessions in the boardroom to generate ideas. Well here’s one directly from the shop floor. cTrader’s version of the Harlem Shake!
With the FX markets suffering as the product hits maturity and a recent downward shift in trading volumes. A Cyprus based technology firm, Spotware Systems (cTrader), adds a pinch of humour to the serious world of financial markets by participating in the popular Harlem Shake.
With the pressure to succeed in the congested platform space, one of the firms developers, George Moschoviti, was scratching his head while over-dosing on coffee and thought of; Forex = innovation = Harlem Shake!
“I so happened to pass George’s desk and saw what he was doing, it was an instant hit” said Ilya Holeu, Head of Sales and Marketing of Spotware Systems.
Spotware Systems (developed cTrader) is a development firm based in Cyprus, its Trading Platform aims to bridge the gap between the retail and institutional environment by offering a state of the art trading solutions on its ECN trading terminal. “we’re all about innovation” adds Ilya.
Harlem Shake is a comedy dance that exploded on the internet; it’s called an internet meme – something that gets popular via the internet. The Harlem Shake shares similarities with the growth of FX trading over the last decade. Since the inception of electronic trading in the late 90’s financial markets were revolutionised as products such as FX, CFD, spread betting and binary options took off.
Left to right: Simon Bolvig Mark Vice President EMEA Spotware Systems, Ilya Holeu, Head of Sales and Marketing of Spotware Systems, Andrey Pavlov, CEO of Spotware Systems & Michael Greenberg CEO Forex Magnates
Cost per acquisition rates have been spiking and firms in the FX and CFD markets are exploring new ways to enter a trader’s mind frame. The marriage between comedy and trading is a great sign of creativity.
Mark Mathieu, a broker at Tradenext says “this is funny” with a relatively large smile as he watches the Harlem Shake cTrader style!
Sid Shah, Managing Director of Sniro a web development consulting firm in London says “it's great who ever made it, it’s nice creativity and good thinking”.
Andrey Pavlov, CEO of Spotware Systems says “Harlem Shake in a trading platform? Cool. Finally we get to laugh about something other than users requesting a withdrawal from a demo account. But personally I am more excited about the recent release of Email Alerts, Deal Map and Free Chart Mode in our HTML5 cTrader Web.”
The marketing milestone can be witnessed by simply using cTrader’s web based platform:
Create Demo account (3 fields only with any data) and hit Login after
In the "Search" field type in "HARLEM"
And Enjoy
The Harlem Shake episode has seen more than 4,000 videos uploaded on to youtube with the dance being performed. Even celebrities have caught up on the act; NBA legend Shaquille O'Neal was seen performing the Shake in a locker room.
The Harlem Shake hasn’t been fun and glory for all; a team of Australian miners were sacked for performing the dance at work. A report in the ‘West Australian newspaper’ stated that the miners lost their six-figure salaries over the stunt in the Agnew Gold Mine last week.
Going viral on social media can be tricky, at least for cTrader they expect to see an influx of demo accounts.
Creativity and innovation are the key ingredients in a successful marketing campaign, that’s what the marketing gurus love to ‘holla’ at us. Not forgetting the endless brainstorming sessions in the boardroom to generate ideas. Well here’s one directly from the shop floor. cTrader’s version of the Harlem Shake!
With the FX markets suffering as the product hits maturity and a recent downward shift in trading volumes. A Cyprus based technology firm, Spotware Systems (cTrader), adds a pinch of humour to the serious world of financial markets by participating in the popular Harlem Shake.
With the pressure to succeed in the congested platform space, one of the firms developers, George Moschoviti, was scratching his head while over-dosing on coffee and thought of; Forex = innovation = Harlem Shake!
“I so happened to pass George’s desk and saw what he was doing, it was an instant hit” said Ilya Holeu, Head of Sales and Marketing of Spotware Systems.
Spotware Systems (developed cTrader) is a development firm based in Cyprus, its Trading Platform aims to bridge the gap between the retail and institutional environment by offering a state of the art trading solutions on its ECN trading terminal. “we’re all about innovation” adds Ilya.
Harlem Shake is a comedy dance that exploded on the internet; it’s called an internet meme – something that gets popular via the internet. The Harlem Shake shares similarities with the growth of FX trading over the last decade. Since the inception of electronic trading in the late 90’s financial markets were revolutionised as products such as FX, CFD, spread betting and binary options took off.
Left to right: Simon Bolvig Mark Vice President EMEA Spotware Systems, Ilya Holeu, Head of Sales and Marketing of Spotware Systems, Andrey Pavlov, CEO of Spotware Systems & Michael Greenberg CEO Forex Magnates
Cost per acquisition rates have been spiking and firms in the FX and CFD markets are exploring new ways to enter a trader’s mind frame. The marriage between comedy and trading is a great sign of creativity.
Mark Mathieu, a broker at Tradenext says “this is funny” with a relatively large smile as he watches the Harlem Shake cTrader style!
Sid Shah, Managing Director of Sniro a web development consulting firm in London says “it's great who ever made it, it’s nice creativity and good thinking”.
Andrey Pavlov, CEO of Spotware Systems says “Harlem Shake in a trading platform? Cool. Finally we get to laugh about something other than users requesting a withdrawal from a demo account. But personally I am more excited about the recent release of Email Alerts, Deal Map and Free Chart Mode in our HTML5 cTrader Web.”
The marketing milestone can be witnessed by simply using cTrader’s web based platform:
Create Demo account (3 fields only with any data) and hit Login after
In the "Search" field type in "HARLEM"
And Enjoy
The Harlem Shake episode has seen more than 4,000 videos uploaded on to youtube with the dance being performed. Even celebrities have caught up on the act; NBA legend Shaquille O'Neal was seen performing the Shake in a locker room.
The Harlem Shake hasn’t been fun and glory for all; a team of Australian miners were sacked for performing the dance at work. A report in the ‘West Australian newspaper’ stated that the miners lost their six-figure salaries over the stunt in the Agnew Gold Mine last week.
Going viral on social media can be tricky, at least for cTrader they expect to see an influx of demo accounts.
Trading Platform Impersionation Scams Explode 1,400% as AI Turns Fraud Into Factory Operation
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
Exness CMO Alfonso Cardalda on Cape Town office launch, Africa growth, and marketing strategy
Exness CMO Alfonso Cardalda on Cape Town office launch, Africa growth, and marketing strategy
Exness is expanding its presence in Africa, and in this exclusive interview, CMO Alfonso Cardalda shares how.
Filmed during the grand opening of Exness’s new Cape Town office, Alfonso sits down with Andrea Badiola Mateos from Finance Magnates to discuss:
- Exness’s marketing approach in South Africa
- What makes their trading product stand out
- Customer retention vs. acquisition strategies
- The role of local influencers
- Managing growth across emerging markets
👉 Watch the full interview for fundamental insights into the future of trading in Africa.
#Exness #Forex #Trading #SouthAfrica #CapeTown #Finance #FinanceMagnates
Exness is expanding its presence in Africa, and in this exclusive interview, CMO Alfonso Cardalda shares how.
Filmed during the grand opening of Exness’s new Cape Town office, Alfonso sits down with Andrea Badiola Mateos from Finance Magnates to discuss:
- Exness’s marketing approach in South Africa
- What makes their trading product stand out
- Customer retention vs. acquisition strategies
- The role of local influencers
- Managing growth across emerging markets
👉 Watch the full interview for fundamental insights into the future of trading in Africa.
#Exness #Forex #Trading #SouthAfrica #CapeTown #Finance #FinanceMagnates
