Binary Options Firm, 24option, Signs Agreement with Juventus Football Club
Friday,01/08/2014|16:26GMTby
Adil Siddiqui
One of Italy's leading sports teams, Juventus, has signed a partnership agreement with binary options firm 24option, the agreement is over 24 months and involves LED stadium advertising and hospitality.
As the excitement of the football World Cup settles down and the rush of the new soccer season approaches, financial services firms have taken heed of what was thought to be a quiet week in the newsroom. Multi-asset binary options provider, 24option, became the third firm this week to announce a major partnership with an international football team, signing up with Juventus. The brokerage firm became the first from the world of binary options to collaborate with a football club.
The two firms have agreed to a two-year partnership which will run until the end of the 2015/ 2016 season. According to a person close to the matter, the partnership includes a number of activities that aim to enhance the broker's branding and sales outlay. The deal includes exposure at the club's home ground with advertising through LED boards, in addition to images of players, rights to the club's Asia tour and hospitality.
“Juventus continues to work with strategic partners who share the club’s principles both on and off the pitch,” said Francesco Calvo, Juventus's Chief Revenue Officer, in a statement.
Yesterday, Juventus also reported the extention of its long-term shirt sponsor, Fiat, a deal worth seventeen million euros per annum.
“As such we are delighted to attract a company which in such a short space of time has become a leader in its field. We look forward to a long and mutually beneficial partnership,” added Mr. Calvo.
FX and CFD firms have been actively using sports and sports clubs to market their products. The current football frenzy with TradeNext, InstaForex and 24option join the likes of Alpari UK, GAIN Capital and GWFX.
Details disclosed in the official press release issued on the club's website state that 24option will become the club’s exclusive partner on a global level, acquiring offline and marketing rights. A company spokesperson commented: “We’re proud of the partnership agreement which binds us to Juventus. We are both leaders in our respective fields on a global scale,” added 24option.
Our partnership emphasises the synergies between football and trading where preparation and Execution are keys to success. 24option is enthusiastic about the opportunity to work with Juventus.”
Forex Magnates has learned from a number of FX brokers that listed football club, Manchester United, is sourcing an official Forex partner.
As the excitement of the football World Cup settles down and the rush of the new soccer season approaches, financial services firms have taken heed of what was thought to be a quiet week in the newsroom. Multi-asset binary options provider, 24option, became the third firm this week to announce a major partnership with an international football team, signing up with Juventus. The brokerage firm became the first from the world of binary options to collaborate with a football club.
The two firms have agreed to a two-year partnership which will run until the end of the 2015/ 2016 season. According to a person close to the matter, the partnership includes a number of activities that aim to enhance the broker's branding and sales outlay. The deal includes exposure at the club's home ground with advertising through LED boards, in addition to images of players, rights to the club's Asia tour and hospitality.
“Juventus continues to work with strategic partners who share the club’s principles both on and off the pitch,” said Francesco Calvo, Juventus's Chief Revenue Officer, in a statement.
Yesterday, Juventus also reported the extention of its long-term shirt sponsor, Fiat, a deal worth seventeen million euros per annum.
“As such we are delighted to attract a company which in such a short space of time has become a leader in its field. We look forward to a long and mutually beneficial partnership,” added Mr. Calvo.
FX and CFD firms have been actively using sports and sports clubs to market their products. The current football frenzy with TradeNext, InstaForex and 24option join the likes of Alpari UK, GAIN Capital and GWFX.
Details disclosed in the official press release issued on the club's website state that 24option will become the club’s exclusive partner on a global level, acquiring offline and marketing rights. A company spokesperson commented: “We’re proud of the partnership agreement which binds us to Juventus. We are both leaders in our respective fields on a global scale,” added 24option.
Our partnership emphasises the synergies between football and trading where preparation and Execution are keys to success. 24option is enthusiastic about the opportunity to work with Juventus.”
Forex Magnates has learned from a number of FX brokers that listed football club, Manchester United, is sourcing an official Forex partner.
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- OnePrime’s vision for growth over the next 12–24 months
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🏆 Award Highlight: Best Trading Infrastructure Broker
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#FMLS25 #FinanceMagnates #OnePrime #InstitutionalTrading #Liquidity #TradingInfrastructure #ExecutiveInterview
Recorded live at FMLS:25 London, this exclusive executive interview features Jerry Khargi, Executive Director at OnePrime, in conversation with Andrea Badiola Mateos from Finance Magnates.
In this in-depth discussion, Jerry shares:
- OnePrime’s journey from a retail-focused business to a global institutional liquidity provider
- What truly sets award-winning trading infrastructure apart
- Key trends shaping institutional trading, including technology and AI
- The importance of transparency, ethics, and reputation in long-term success
- OnePrime’s vision for growth over the next 12–24 months
Fresh from winning Finance Magnates’ Best Trading Infrastructure Broker, Jerry explains how experience, mentorship, and real-world problem solving form the “special sauce” behind OnePrime’s institutional offering.
🏆 Award Highlight: Best Trading Infrastructure Broker
👉 Subscribe to Finance Magnates for more executive interviews, market insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #OnePrime #InstitutionalTrading #Liquidity #TradingInfrastructure #ExecutiveInterview
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A reminder that strong financial journalism is built on value, not volume.
What makes an update worth covering in financial media?
According to Yam Yehoshua, Editor-in-Chief at Finance Magnates, editorial focus starts with relevance: stories that serve the industry, support brokers and technology providers, and help decision-makers navigate their businesses.
A reminder that strong financial journalism is built on value, not volume.
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John Murillo, Chief Dealing Officer of the B2BROKER group, covers how:
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- Institutional brokers can upgrade their liquidity offering and strengthen their market position.
- New entrants can start from scratch and become liquidity providers through a ready-made turnkey solution.
Hosted by B2BROKER, a global fintech provider of liquidity and technology solutions, the session will reveal how to monetize liquidity, accelerate business growth, and increase profitability using the Liquidity Provider Turnkey solution.
📣 Stay updated with the latest in finance and trading! Follow Finance Magnates across our social media platforms for news, insights, and event updates.
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▶️ YouTube: / @financemagnates_official
This webinar will focuses on how brokers can create new revenue streams by launching or enhancing their liquidity business.
John Murillo, Chief Dealing Officer of the B2BROKER group, covers how:
- Retail brokers can launch their own B2B arm to distribute liquidity and boost profitability.
- Institutional brokers can upgrade their liquidity offering and strengthen their market position.
- New entrants can start from scratch and become liquidity providers through a ready-made turnkey solution.
Hosted by B2BROKER, a global fintech provider of liquidity and technology solutions, the session will reveal how to monetize liquidity, accelerate business growth, and increase profitability using the Liquidity Provider Turnkey solution.
📣 Stay updated with the latest in finance and trading! Follow Finance Magnates across our social media platforms for news, insights, and event updates.
Connect with us today:
🔗 LinkedIn: / https://www.linkedin.com/company/financemagnates/
👍 Facebook: / https://www.facebook.com/financemagnates/
📸 Instagram: / https://www.instagram.com/financemagnates_official/?hl=en
🐦 X: https://x.com/financemagnates?
🎥 TikTok: https://www.tiktok.com/tag/financemag...
▶️ YouTube: / @financemagnates_official
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👉 Don’t forget to like, comment, and subscribe.
#FYNXT #StephenMiles #FMLS2025 #BrokerageTechnology #ModularTech #FintechInterview #DigitalTransformation #FinancialMarkets #CROInterview #FintechInnovation #TradingTechnology #IndependentBrokers #FinanceLeaders
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Learn how FYNXT's unified yet modular platform is giving brokers a competitive edge—powering faster onboarding, increased trading volumes, and dramatically improved IB performance.
🔑 What You'll Learn in This Video:
- The biggest challenges brokerages face going into 2026
- Why FYNXT’s modular platform is outperforming in-house builds
- How automation is transforming IB channels
- The real ROI: 11x LTV increases and reduced acquisition costs
👉 Don’t forget to like, comment, and subscribe.
#FYNXT #StephenMiles #FMLS2025 #BrokerageTechnology #ModularTech #FintechInterview #DigitalTransformation #FinancialMarkets #CROInterview #FintechInnovation #TradingTechnology #IndependentBrokers #FinanceLeaders
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Charlotte reflects on the Summit so far and talks about the culture inside fintech banks today. We look at the pressures that come with scaling, and how firms can hold onto the nimble approach that made them stand out early on.
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