AxiTrader has officially unveiled the opening of its new office in Dubai. The company has obtained the lucrative Dubai Financial Services Authority (DFSA) license and has built a dedicated local team located in the Dubai International Financial Centre (DIFC).

The company’s strategic move positions it to diversify its geographic footprint at a critical time for the industry as the new European regulatory framework is getting closer to deployment. AxiTrader’s presence in the Middle East with a physical office and a DFSA license provides a big opportunity for the firm to diversify its exposure as regulators worldwide are changing their stance towards the retail trading industry.

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“This isn’t just some satellite office to make the company look good on paper”, said Rajesh Yohannan, Chief Executive Officer at AxiCorp Financial. “The idea behind investing in the new space was to ensure we have a very real and ongoing presence in the region – one that’s fully licensed and fully staffed.”

“One of the really compelling things about trading these days is that you can do it online from anywhere, but there’s still something special about having a place where you can showcase the best of what you do and customers can actually come and get a feel for what you’re about,” the CEO of the Aussie brokerage elaborated.

Workshops, Seminars and Education

The company is planning to invest in dedicated workshops and seminars that it says are designed to develop traders and help them better understand the market. The office location will be catering to clients in Arabic and English.

AxiTrader is starting with an MT4 offering with integrated forex, CFDs on indices, commodities, precious metals and Bitcoin CFDs. The brokerage has also partnered with PsyQuation. The company is offering a trading analytics software that it states is designed to improve the results of traders.

“We’re very confident that we’ve got the right mix of products, ultra-competitive prices, new technology and award-winning service to be the first choice for any trader,” Yohannan said.