ADS Securities Strengthens its Retail Offering – Launches First Call a News and Analysis Portal

ADS Securities enters the retail, market news and research space with the launch of First Call. The new product provides;

download (7)One of the largest FX and CD brokers in the Middle East, Abu Dhabi-based ADS Securities has announced that it will be offering a new research-based portal for its clients. The new solution will offer real-time news, analysis and a commentary in a clear and concise manner to its retail and institutional traders. Volatility has been a key factor affecting the markets in 2013, and traders rely on the latest coverage from market analysts to support their trading decisions.

ADS’s portal will be spearheaded by the broker’s Chief Market Strategist, Max Knudsen, an industry veteran with over 20 years of experience in the market. Mr Knudsen commented about the new site in a statement to the press saying, “FX markets are dynamic, liquid and very challenging. Traders need fast, informative and consistent information. First Call offers them a very simple layout and design which provides the depth and quality of information they are looking for. The site covers daily calls, weekly updates and quarterly overviews. It produces real-time updates and regular information flows. At ADS Securities we have one objective, and that is to make our clients successful in their trading, and First Call will help achieve this.”

The portal, which requires a subscription, will go live with analysis on the six major currency pairs in the FX market, which include the seven major world currencies. This includes GBP/USD, AUD/USD, EUR/USD, USD/CHF, USD/JPY and USD/CAD. The portal will be available and accessible to users 24 hours a day, seven days a week.

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Max Knudsen

Like with trading platforms, spreads and execution, there is generally a distinction between the level of service the retail and institutional market receives. However, ADS Securities aims to bridge the gap and will be offering a unique solution to both segments. This is primarily down to the quality of service provided by Mr Knudsen. As stated, he has had an established career over the past 20 years, working with research teams at 3 investment banks in London where his analysis has been used by 1,200 of the industry’s top traders and portfolio managers. He also founded his own FSA registered research firm in London, providing advisory services to financial institutions like the European Investment Bank, and retail brokers such as Saxo Bank and ODL. His services to date have won 13 industry awards.

ADS Securities has gradually been building a strong and reputable base and is regarded as the largest broker in the Middle East. The firm has engaged with technology providers to offer technology that serves traders in the fast-moving world of margin FX. The firm launched Orex, a low latency trading platform in December 2012.

ADS launched its London operation earlier this year, Pioneer Trader. The firm is regulated by the UK’s financial watchdog, the FCA and has eight registered individuals according to the FCA register.

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