A Brief Look at QIR2: Is Social Marketing an Inexact Science?
- Brokers are constantly seeking to expand their exposure in an increasingly globalized world, routinely adapting to changes that necessitate new strategies – the fx industry is no exception to this trend.
Given the maturation of regional Forex markets, brokers are now finding new and creative ways to push their products and services through social marketing strategies in an attempt to tap into a truly global industry.
Marketing has always been a hallmark of a growing business, namely across competitive fields in any industry. As such, some of the most successful firms worldwide have become ‘brand names’, achieving a level of exposure many never thought previously possible. However, the advent of technology and interconnectedness of individuals through social media has created a new form of marketing, tapped social marketing.
What Is Social Marketing?
Social marketing aims to achieve these same goals, relying instead on the spreading and sharing of advertisements and exposure of a given product through social media devices and applications. Given obvious budgetary constraints, brokers and marketing personnel do not want to reinvent the wheel per se, rather they wish to maximize their product’s publicity, which makes social sharing operations the ideal vehicle for this purpose.
At present, there are hundreds of these tools featured on websites or promoting brokers themselves – the most widespread of these being Facebook, LinkedIn, Google+ and Twitter. The inclusion of these devices on websites or use by brokers is commonplace given the online nature of the Forex industry itself, which succeeds in intertwining the two.
Executives Weigh in for Exclusive Commentary
Forex Magnates has compiled a list of key figures and data for the industry that aggregates and analyzes the contributions major brokers have made in the field of social marketing during the past few years. Using this data, the picture becomes clearer which firms have made a concerted effort, which is weighed against outright growth.
Lastly, Forex Magnates reached out for a unique perspective and commentary from several of the industry’s leading marketing experts. These included OANDA’s VP of Trading, Courtney Gibson, Manzur Numa, Head of Business Development at Tradeview Ltd, and Bart Burggraaf, MD and Partner at MediaGroup London.
To access the full story, the Forex Magnates Quarterly Industry Report (QIR) for Q2 2014 is now available, and contains nearly everything you need to know that transpired during Q2 for foreign Exchange Exchange An exchange is known as a marketplace that supports the trading of derivatives, commodities, securities, and other financial instruments.Generally, an exchange is accessible through a digital platform or sometimes at a tangible address where investors organize to perform trading. Among the chief responsibilities of an exchange would be to uphold honest and fair-trading practices. These are instrumental in making sure that the distribution of supported security rates on that exchange are effectively relevant with real-time pricing.Depending upon where you reside, an exchange may be referred to as a bourse or a share exchange while, as a whole, exchanges are present within the majority of countries. Who is Listed on an Exchange?As trading continues to transition more to electronic exchanges, transactions become more dispersed through varying exchanges. This in turn has caused a surge in the implementation of trading algorithms and high-frequency trading applications. In order for a company to be listed on a stock exchange for example, a company must divulge information such as minimum capital requirements, audited earnings reports, and financial reports.Not all exchanges are created equally, with some outperforming other exchanges significantly. The most high-profile exchanges to date include the New York Stock Exchange (NYSE), the Tokyo Stock Exchange (TSE), the London Stock Exchange (LSE), and the Nasdaq. Outside of trading, a stock exchange may be used by companies aiming to raise capital, this is most commonly seen in the form of initial public offerings (IPOs).Exchanges can now handle other asset classes, given the rise of cryptocurrencies as a more popularized form of trading. An exchange is known as a marketplace that supports the trading of derivatives, commodities, securities, and other financial instruments.Generally, an exchange is accessible through a digital platform or sometimes at a tangible address where investors organize to perform trading. Among the chief responsibilities of an exchange would be to uphold honest and fair-trading practices. These are instrumental in making sure that the distribution of supported security rates on that exchange are effectively relevant with real-time pricing.Depending upon where you reside, an exchange may be referred to as a bourse or a share exchange while, as a whole, exchanges are present within the majority of countries. Who is Listed on an Exchange?As trading continues to transition more to electronic exchanges, transactions become more dispersed through varying exchanges. This in turn has caused a surge in the implementation of trading algorithms and high-frequency trading applications. In order for a company to be listed on a stock exchange for example, a company must divulge information such as minimum capital requirements, audited earnings reports, and financial reports.Not all exchanges are created equally, with some outperforming other exchanges significantly. The most high-profile exchanges to date include the New York Stock Exchange (NYSE), the Tokyo Stock Exchange (TSE), the London Stock Exchange (LSE), and the Nasdaq. Outside of trading, a stock exchange may be used by companies aiming to raise capital, this is most commonly seen in the form of initial public offerings (IPOs).Exchanges can now handle other asset classes, given the rise of cryptocurrencies as a more popularized form of trading. Read this Term, including a look ahead at the next quarter that has already begun.
Given the maturation of regional Forex markets, brokers are now finding new and creative ways to push their products and services through social marketing strategies in an attempt to tap into a truly global industry.
Marketing has always been a hallmark of a growing business, namely across competitive fields in any industry. As such, some of the most successful firms worldwide have become ‘brand names’, achieving a level of exposure many never thought previously possible. However, the advent of technology and interconnectedness of individuals through social media has created a new form of marketing, tapped social marketing.
What Is Social Marketing?
Social marketing aims to achieve these same goals, relying instead on the spreading and sharing of advertisements and exposure of a given product through social media devices and applications. Given obvious budgetary constraints, brokers and marketing personnel do not want to reinvent the wheel per se, rather they wish to maximize their product’s publicity, which makes social sharing operations the ideal vehicle for this purpose.
At present, there are hundreds of these tools featured on websites or promoting brokers themselves – the most widespread of these being Facebook, LinkedIn, Google+ and Twitter. The inclusion of these devices on websites or use by brokers is commonplace given the online nature of the Forex industry itself, which succeeds in intertwining the two.
Executives Weigh in for Exclusive Commentary
Forex Magnates has compiled a list of key figures and data for the industry that aggregates and analyzes the contributions major brokers have made in the field of social marketing during the past few years. Using this data, the picture becomes clearer which firms have made a concerted effort, which is weighed against outright growth.
Lastly, Forex Magnates reached out for a unique perspective and commentary from several of the industry’s leading marketing experts. These included OANDA’s VP of Trading, Courtney Gibson, Manzur Numa, Head of Business Development at Tradeview Ltd, and Bart Burggraaf, MD and Partner at MediaGroup London.
To access the full story, the Forex Magnates Quarterly Industry Report (QIR) for Q2 2014 is now available, and contains nearly everything you need to know that transpired during Q2 for foreign Exchange Exchange An exchange is known as a marketplace that supports the trading of derivatives, commodities, securities, and other financial instruments.Generally, an exchange is accessible through a digital platform or sometimes at a tangible address where investors organize to perform trading. Among the chief responsibilities of an exchange would be to uphold honest and fair-trading practices. These are instrumental in making sure that the distribution of supported security rates on that exchange are effectively relevant with real-time pricing.Depending upon where you reside, an exchange may be referred to as a bourse or a share exchange while, as a whole, exchanges are present within the majority of countries. Who is Listed on an Exchange?As trading continues to transition more to electronic exchanges, transactions become more dispersed through varying exchanges. This in turn has caused a surge in the implementation of trading algorithms and high-frequency trading applications. In order for a company to be listed on a stock exchange for example, a company must divulge information such as minimum capital requirements, audited earnings reports, and financial reports.Not all exchanges are created equally, with some outperforming other exchanges significantly. The most high-profile exchanges to date include the New York Stock Exchange (NYSE), the Tokyo Stock Exchange (TSE), the London Stock Exchange (LSE), and the Nasdaq. Outside of trading, a stock exchange may be used by companies aiming to raise capital, this is most commonly seen in the form of initial public offerings (IPOs).Exchanges can now handle other asset classes, given the rise of cryptocurrencies as a more popularized form of trading. An exchange is known as a marketplace that supports the trading of derivatives, commodities, securities, and other financial instruments.Generally, an exchange is accessible through a digital platform or sometimes at a tangible address where investors organize to perform trading. Among the chief responsibilities of an exchange would be to uphold honest and fair-trading practices. These are instrumental in making sure that the distribution of supported security rates on that exchange are effectively relevant with real-time pricing.Depending upon where you reside, an exchange may be referred to as a bourse or a share exchange while, as a whole, exchanges are present within the majority of countries. Who is Listed on an Exchange?As trading continues to transition more to electronic exchanges, transactions become more dispersed through varying exchanges. This in turn has caused a surge in the implementation of trading algorithms and high-frequency trading applications. In order for a company to be listed on a stock exchange for example, a company must divulge information such as minimum capital requirements, audited earnings reports, and financial reports.Not all exchanges are created equally, with some outperforming other exchanges significantly. The most high-profile exchanges to date include the New York Stock Exchange (NYSE), the Tokyo Stock Exchange (TSE), the London Stock Exchange (LSE), and the Nasdaq. Outside of trading, a stock exchange may be used by companies aiming to raise capital, this is most commonly seen in the form of initial public offerings (IPOs).Exchanges can now handle other asset classes, given the rise of cryptocurrencies as a more popularized form of trading. Read this Term, including a look ahead at the next quarter that has already begun.