Good products and services sell themselves - this is also true of your trading platform.
Bloomberg
This article was written by Charlotte Day, Creative Director at Contentworks.
Financial brokers are offering a lot more than Forex and indices these days so if your goal is to reach as many traders as possible, then individual stocks may be where it’s at. In this article, we take a look out how to promote stocks – here’s every broker’s guide to content marketing for stocks.
The appeal of stocks is self-evident. Billions of shares are traded daily, as market participants look to converge on the world’s top companies. By purchasing a stock, traders literally own a share of their favorite company… yes it really is that awesome! For traders looking to build well-balanced, risk-adjusted portfolios, an ownership stake in a company is often too good to pass up.
In our experience, brokers are quickly taking notice, and are beginning to offer trading in individual stocks. This hasn’t been a sudden transformation, but a slow evolution over many years. Online brokers have been slowly venturing beyond the main forex pairs to offer exotic currency crosses, commodities, indices and even contracts for difference (CFDs). It was only a matter of time before individual stocks made the list.
How to Rock Content Marketing for Stocks
Forex brokers have a lot to gain by marketing their stock-Trading Platform. Whether you have a whole universe of stocks or just a few big names, getting the message across is critical.
The good news is, shining the spotlight on major stocks isn’t very difficult for a content marketer. In fact, if you can rock it for forex trading then this will be a breeze if you have the right content marketing team in place. Below are four tips you can use to rock content marketing for your stock-trading platform.
Bloomberg
Consider Top-Notch Stocks
It’s often said that good products and services sell themselves. This is also true of your trading platform. Brokers have spent lots of time, energy and money investing in top-notch platforms with all the bells and whistles to compete with some of the biggest Wall Street firms.
If you’re going the route of stock trading, you should strongly consider offering popular stocks that will draw traders in. This includes Apple (AAPL), Netflix (NFLX), Microsoft (MSFT), Bank of America (BAC), Tesla (TSLA), NVIDIA (NVDA), Alibaba (BABA) and others. Another great place to look is the Dow Jones Industrial Average, a list of 30 blue-chip companies traded on the New York Stock Exchange.
European brokers might also want to consider stocks being traded on the export-driven DAX Index, Germany’s benchmark gauge. By using top notch stocks, you will have the added advantage of being able to jump on the latest trending news and hashtags, plus run some pretty awesome promotions!
Engage Your Audience
In today’s age, content writing must be clear, effective and to the point. It needs to engage the viewer with catchy titles and enriching content. Bland SEO simply doesn’t cut it anymore.
When it comes to stock trading, you’re dealing with a savvy audience who understands what ownership in a company entails. They’ve likely researched stocks and have a portfolio strategy in mind. To capture their attention, you need to engage them with relevant facts, rich analysis and unique images.
Bloomberg
You should have a dedicated outreach strategy for every social media account, as well as relevant blog posts and featured news articles. If your brokerage operates a news portal, it should be integrated into all your social media platforms for maximum engagement.
A successful outreach campaign can be a simple Facebook question that asks viewers about whether a stock will perform strongly in its quarterly earnings report. If you offer popular brands through your stock-trading platform, you can also time your marketing campaigns around major releases.
For example, think about promoting Microsoft stock when a new XBOX console comes out or Netflix when the new season of Stranger Things starts streaming. This means following the latest news and aligning your content marketing campaigns accordingly.
Leverage Hashtags
Whether marketing through Facebook, Twitter, Instagram or some other channel, hashtags are your friend. Of course, we’re assuming social media is a central part of your content marketing strategy (if it isn’t, you should strongly consider making it a top priority).
The financial world is filled with great hashtags tied to news events, economic reports and earnings reports. Stocks also have individual ticker symbols that can also serve as hashtags on your favourite social media channel. Just don’t use #netflixandchill – trust us, it has absolutely nothing to do with trading!
Lastly, don’t forget to tag all your articles to StockTwits. This will ensure your posts are integrated into the StockTwits, site, which gives traders real-time information about the stock. StockTwits can be integrated directly into WordPress, making it easier to get your content noticed. Simply add a dollar sign next to your ticker symbol and you’re ready to go (for example: $AAPL, $MSFT, $NFLX).
Keep Your Content Compliant
We don’t have to tell you that compliance is a big deal when it comes to content marketing. In fact, it can make or break your entire campaign. Non-compliant content will get flagged right away, and can lead to stiff penalties.
European brokers no doubt realize that MiFID II is just around the corner. The latest iteration of the landmark European regulation is expected to go after non-compliance more aggressively than before.
Compliance must be followed to a tee. This means disclosing all facts and never making any guarantees of success. Instead of testimonials, run a Facebook page where users can rate your service. You are certainly free to tout your platform’s benefits, just don’t lead traders on with the promise of riches.
This article was written by Charlotte Day, Creative Director at Contentworks.
Financial brokers are offering a lot more than Forex and indices these days so if your goal is to reach as many traders as possible, then individual stocks may be where it’s at. In this article, we take a look out how to promote stocks – here’s every broker’s guide to content marketing for stocks.
The appeal of stocks is self-evident. Billions of shares are traded daily, as market participants look to converge on the world’s top companies. By purchasing a stock, traders literally own a share of their favorite company… yes it really is that awesome! For traders looking to build well-balanced, risk-adjusted portfolios, an ownership stake in a company is often too good to pass up.
In our experience, brokers are quickly taking notice, and are beginning to offer trading in individual stocks. This hasn’t been a sudden transformation, but a slow evolution over many years. Online brokers have been slowly venturing beyond the main forex pairs to offer exotic currency crosses, commodities, indices and even contracts for difference (CFDs). It was only a matter of time before individual stocks made the list.
How to Rock Content Marketing for Stocks
Forex brokers have a lot to gain by marketing their stock-Trading Platform. Whether you have a whole universe of stocks or just a few big names, getting the message across is critical.
The good news is, shining the spotlight on major stocks isn’t very difficult for a content marketer. In fact, if you can rock it for forex trading then this will be a breeze if you have the right content marketing team in place. Below are four tips you can use to rock content marketing for your stock-trading platform.
Bloomberg
Consider Top-Notch Stocks
It’s often said that good products and services sell themselves. This is also true of your trading platform. Brokers have spent lots of time, energy and money investing in top-notch platforms with all the bells and whistles to compete with some of the biggest Wall Street firms.
If you’re going the route of stock trading, you should strongly consider offering popular stocks that will draw traders in. This includes Apple (AAPL), Netflix (NFLX), Microsoft (MSFT), Bank of America (BAC), Tesla (TSLA), NVIDIA (NVDA), Alibaba (BABA) and others. Another great place to look is the Dow Jones Industrial Average, a list of 30 blue-chip companies traded on the New York Stock Exchange.
European brokers might also want to consider stocks being traded on the export-driven DAX Index, Germany’s benchmark gauge. By using top notch stocks, you will have the added advantage of being able to jump on the latest trending news and hashtags, plus run some pretty awesome promotions!
Engage Your Audience
In today’s age, content writing must be clear, effective and to the point. It needs to engage the viewer with catchy titles and enriching content. Bland SEO simply doesn’t cut it anymore.
When it comes to stock trading, you’re dealing with a savvy audience who understands what ownership in a company entails. They’ve likely researched stocks and have a portfolio strategy in mind. To capture their attention, you need to engage them with relevant facts, rich analysis and unique images.
Bloomberg
You should have a dedicated outreach strategy for every social media account, as well as relevant blog posts and featured news articles. If your brokerage operates a news portal, it should be integrated into all your social media platforms for maximum engagement.
A successful outreach campaign can be a simple Facebook question that asks viewers about whether a stock will perform strongly in its quarterly earnings report. If you offer popular brands through your stock-trading platform, you can also time your marketing campaigns around major releases.
For example, think about promoting Microsoft stock when a new XBOX console comes out or Netflix when the new season of Stranger Things starts streaming. This means following the latest news and aligning your content marketing campaigns accordingly.
Leverage Hashtags
Whether marketing through Facebook, Twitter, Instagram or some other channel, hashtags are your friend. Of course, we’re assuming social media is a central part of your content marketing strategy (if it isn’t, you should strongly consider making it a top priority).
The financial world is filled with great hashtags tied to news events, economic reports and earnings reports. Stocks also have individual ticker symbols that can also serve as hashtags on your favourite social media channel. Just don’t use #netflixandchill – trust us, it has absolutely nothing to do with trading!
Lastly, don’t forget to tag all your articles to StockTwits. This will ensure your posts are integrated into the StockTwits, site, which gives traders real-time information about the stock. StockTwits can be integrated directly into WordPress, making it easier to get your content noticed. Simply add a dollar sign next to your ticker symbol and you’re ready to go (for example: $AAPL, $MSFT, $NFLX).
Keep Your Content Compliant
We don’t have to tell you that compliance is a big deal when it comes to content marketing. In fact, it can make or break your entire campaign. Non-compliant content will get flagged right away, and can lead to stiff penalties.
European brokers no doubt realize that MiFID II is just around the corner. The latest iteration of the landmark European regulation is expected to go after non-compliance more aggressively than before.
Compliance must be followed to a tee. This means disclosing all facts and never making any guarantees of success. Instead of testimonials, run a Facebook page where users can rate your service. You are certainly free to tout your platform’s benefits, just don’t lead traders on with the promise of riches.
Aussies on CMC Invest Traded Local Stocks Six Times More Than US-Listed Ones
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
