The Rank Group PLC, who operates the physical and online brands of Mecca Bingo and Grosvenor Casinos has chosen SafeCharge as its payment solutions provider for its UK customer facing digital businesses. Under terms of the deal, Rank will be using SafeCharge’s Secure Payments Platform, Risk Management and PCI Descoping solutions.
According to joint public statement from the two publicly traded firms, Rank’s decisions was based on their need to outsource “storing and transmitting of sensitive debit and credit card information” to “ reduce costs, manpower, time, and make the auditing process simpler”. In addition, Rank stated that it chose SafeCharge based on its fraud prevention solution which is expected to reduce chargebacks and fraud attacks.
Within the gaming space, fraud prevention is a key issuer for operators as the industry is viewed as high risk by credit card companies. Firms with poor reputations and high customer fraud and chargeback rates are susceptible to increased fees charged by credit card firms to process payments. As a result, risk management features to prevent fraud and reject known chargeback offenders, can provide longer term reduced costs for gaming operators.
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Similarly, within the forex and binary options industry, fraud and chargebacks are prevalent among users which have resulted in some brokers seeing their credit card relationships with banks rescinded or become vulnerable to fee increases.
Commenting on the news, Lesly Clifford, Head of PR at the Rank Group Plc stated “By utilizing SafeCharge’s solution we are able to enhance our customer experience whilst giving us a solid payments presence. SafeCharge has vast expertise and experience in implementing similar systems within the gaming industry. We are confident that by improving our payments platform, we will be able to offer our customers an even higher level of protection against possible fraud.”
SafeCharge CEO David Avgi added “SafeCharge is committed to delivering innovative technologies for online and mobile payments. We are proud to be selected as a payments partner for a key online gaming group such as Rank.”