PFSoft adds LMAX Exchange Liquidity to its Protrader 2 Platform

Technology provider PFSoft has announced that it has added LMAX Exchange to its list of integrated Liquidity Liquidity The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent Read this Term providers for the Protrader 2 platform. The news occurs as PFSoft continues to enhance its white label trading solution for forex brokers as the company is trying to cover all bases with the platform. On the broker side, PFSoft has been working on integrating numerous liquidity providers and back office solutions and according to the technology provider, a broker could roll out a branded customized Protrader 2 solution as quickly as two weeks. For LMAX Exchange, the FX and CFD venue has been increasing its trading volumes over the last two years with providing liquidity to MT4/5 brokers one of its drivers of growth. Therefore, the arrival of a Protrader partnership provides retail traders a new opportunity to tap into LMAX’s spreads.

PFSoft adds LMAX Exchange institutional liquidity to its White Label solution for FX brokers

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We are happy to announce that the PFSoft company has integrated unique LMAX Exchange liquidity into Protrader 2.

Nov 13, 2012

The Protrader 2 is a complete ‘ready to trade’ out of the box solution for FX brokers, that includes hosting, administration and technical support.

The award-winning LMAX Exchange delivers direct access to market liquidity and ultra-tight spreads, set by top tier banks and institutional market makers. LMAX Exchange provides superior and consistent quality of execution with an average matching speed of just 3ms in over 60 FX pairs. LMAX Exchange operates a transparent, open and anonymous order book with no “last look”. Protrader 2, integrated with the LMAX Exchange liquidity is a fully brand customizable White Label that can be ready for trading in as little as 2 weeks.

The Protrader 2 enables FX Brokers to customize the platform easily to any business model and benefit from:

- Front-end package: Desktop, Web and Mobile;

- Fund Management – an advanced functional module for money managers;

- MAM – multi account manager;

- Real time Risk Management Risk Management One of the most common terms utilized by brokers, risk management refers to the practice of identifying potential risks in advance. Most commonly, this also involves the analysis of risk and the undertaking of precautionary steps to both mitigate and prevent for such risk.Such efforts are essential for brokers and venues in the finance industry, given the potential for fallout in the face of unforeseen events or crises. Given a more tightly regulated environment across nearly every asset class, One of the most common terms utilized by brokers, risk management refers to the practice of identifying potential risks in advance. Most commonly, this also involves the analysis of risk and the undertaking of precautionary steps to both mitigate and prevent for such risk.Such efforts are essential for brokers and venues in the finance industry, given the potential for fallout in the face of unforeseen events or crises. Given a more tightly regulated environment across nearly every asset class, Read this Term;

- Flexible revenue model;

- Sales/account management;

- SOAP API for integration with Internal CRM system website;

- Comprehensive reporting.

The above benefits enable FX brokers to start and expand their businesses quickly and without any obstacles on their way.

The PFSoft company is continuously searching and implementing cutting-edge solutions for a brokerage business, making it more convenient and efficient.

About LMAX Exchange

Based in London, LMAX Exchange is authorized and regulated by the FSA in the UK. LMAX Exchange operates an MTF (Multilateral Trading Facility), with all FX trades cleared through prime brokers.

About PFSoft

PFSoft has been a technology vendor in financial markets since 2003. The company is totally concentrated on development and support of online trading software. The company’s client list includes brokerages, banks and other financial institutions worldwide. PFSoft strives to provide customers with leading-edge services and technology.

About Protrader

ProTrader, a professional trading platform, that provides an all-in-one solution for hedge-funds, brokerages, and banks. Protrader is a transparent multi-asset DMA software which allows operating on all major markets: Forex, Equities, Futures, Options and CFDs