SafeCharge, a subsidiary of Nuvei, has partnered with Visa to launch a new solution enabling small businesses to receive digital payments from their customers.

Announced on Tuesday, the solution is a part of SafeCharge Local and will introduce two services – QR code-based payments and also online payments.

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According to the company, the service called Paylink will reduce the ques at billing counters and will help the merchants to comply with the physical distancing guidelines post COVID-19 lockdown.

“Our focus throughout COVID-19 has been to leverage our technology, flexibility and industry knowledge to provide struggling businesses with the tools required to survive this crisis,” Yuval Ziv, MD of SafeCharge and head of global acquiring, said.

“We believe that when restrictions lift, these merchants will leverage the additional revenue stream and transform their business model to include an online presence. It’s quite probable that their customers will continue to buy with Paylink or similar means of digital payment. We are deeply committed to supporting businesses impacted by the crisis. We will get through this together.”

Targeting small businesses with niche solutions

Headquartered in Canada, SafeCharge is a major payments company targeting small businesses. It was acquired by Nuvei last year in an all-cash $899 million deal.

The company is also expanding into European countries, mainly in the central and eastern parts of the continent. Last month, the company expanded its local acquiring into France with Cartes Bancaires’ offering, enabling its clients to access around 300 global payment methods.

“Merchants have been quickly adapting their offerings and business models in order to get them through this challenge, yet even today, many small businesses have a digital gap to overcome,” Philip Fayer, Nuvei’s chairman and CEO said.

“Businesses of all sizes are navigating an overnight shift to digital amidst the global pandemic. As consumers continue to embrace digital payments for their everyday spend, Visa is working with partners like SafeCharge to provide the help and resources businesses need to adapt as they rebuild for the future,” Dominic White, Visa’s head of merchant sales and acquiring for UK and Ireland, added.