20 years ago today the first online secure purchase was made marking the beginning of online shopping and E-retail.
The first item to be sold through an online outlet was the Sting album Ten Summoner’s Tales placed on August 11th 1994 for the amount of $12.48. Since then online Ecommerce has become a multi-trillion dollar industry becoming a standard way of shopping in countries all over the globe.
Since then, online shopping has become more refined and streamlined, given advances in technology such as faster computers and high-speed internet. Also, a new generation of smart-devices such as smartphones and tablets has also adopted online shopping, giving users the powers of Ecommerce in devices that can fit in their pocket.
Online shopping has not only changed where we shop, but how we shop, giving customers the ability to research and choose the right product and retailer for them. Until that time, customers were restricted to particular goods and services from one retailer or locale.
“Ecommerce and mobile technology has empowered consumers as they are no longer restricted to particular goods and services from one retailer or locality as they can shop around different brands and even in different countries at their convenience. A revolution in value, pricing and delivery over two decades means that today we can enjoy the “Ten Summoner’s Tales” album online for free on Spotify and traditional record stores have all but disappeared,” stated Roger Brown, CEO for leading personalization company, Peerius.
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We can only imagine where retail and shopping today would be if that order had never been placed.
Happy Birthday online shopping!