Lemon e-wallet, created in 2012, to digitally contain all items in your wallet, has now launched a new product, Lemon Network, mobile payment solution, which links to merchant mobile applications.
Lemon’s new payment tool is an extension of the existing wallet but now, the Lemon Network SDK, which is available for merchant’s to download, will allow consumers to update credit card details onto the wallet so that any card used on the network is there and ready to use without having to re-enter any information. Merchant reward cards, insurance cards and ID cards can also be stored – so that everything is consolidated in a single location.
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Lemon Network is also, very importantly, a tokenization product, meaning that when a payment transaction takes place, the consumer’s sensitive data is replaced by, what the payment industry calls, a token so that the merchant is not storing the data on his systems. As Jenna Wyer, Sales Officer puts it: “The individual merchants are not storing consumers’ cards, Lemon is. This means consumer transactional identity is being stored in just one location, not on multiple merchant apps, making mobile and web shopping safer and simpler.”
The safety is not just for the card holder who obviously is secured, in some way, by not having vulnerable data flying around the internet, but also for the merchant who is not allowed (unless PCI DSS certified) to hold or store these details. Thus tokenization helps the merchant to comply, more easily for PCI DSS rules and regulations regarding card safety.