Personalized magazine-style app, Flipboard, is getting into mobile purchases. Flipboard was released in 2010 for the iPad, and has since trickled down to the iPhone, Android smartphones and tablets.
The app allows users to link their favorite social networks, websites and RSS feeds, thus creating a personalized magazine-style news feed. In March of this year, they added the option to create and share the magazines created with other users. Now with their latest update they have expanded that option to add catalogs from retailers enabling in-app purchases with supporting partners.
The partner list currently includes Banana-Republic, eBay, and FAB. Readers who choose their product from within Flipboard will be able to place an in-app purchase by signing in to their respective accounts with the partners.
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This is not the first we are seeing of in-app catalog purchases, as we recently saw WIRED magazine do something similar with the iPad version of their publication. We are also seeing large steps from a great deal of companies moving towards mobile solutions to answer the sudden demand for mobile payment options. We expect to see a lot more companies embracing mobile payments, and these “e-catalogs” do seem like an interesting take on mobile purchases by creating a familiar and simplified experience.
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