Apple Pay Later will be launched in the US in September.
With widespread layoffs and regulatory concerns, other BNPL providers are falling.
Apple has recently announced its plans of launching Apple Pay Later in September. Though the company did not use the term 'buy now, pay later' the upcoming service will allow consumers to pay in four installments over six weeks, making it a BNPL service.
The popularity of the BNPL industry has exploded tremendously in a short period: it grew from $33 billion in 2020 to $120 billion last year, according to GlobalData. The industry is now expected to grow at an annual rate of 26 percent.
Apple is known for entering markets with clear opportunities and potential growth, and its move into BNPL consumer finance now proves the same. Though it can legitimize the services of the relatively new industry, Apple’s market dominance can threaten the existence of the existing players.
“Apple devices are the gateway for many consumers shopping online. The more seamlessly they can integrate into the shopping experience, the less likely customers are to use other services,” Alykhan Sunderji, the Chief Council at Sunder Legal, told Finance Magnates.
And, Apple is following exactly this strategy. The tech giant is going to integrate its pay later services into its existing Apple Pay services. The service will require a 'soft' credit check of the consumer and a review of their transaction history with Apple.
Shannon Vissers, a Retail and Shopping Analyst at MerchantMaverick.com, explained: “Apple will have a competitive advantage, since its BNPL product makes it even easier for Apple users to take out a BNPL loan; for existing Apple Pay users, Apple's Pay Later will be just another effortless payment option that appears in your Apple Wallet.”
All these metrics clearly indicate that Apple Pay Later will have a major advantage in the BNPL sector.
Moreover, unlike Apple, most of the BNPL providers usually rely on their partnerships with other payment providers and e-commerce platforms. If those deals go sour, those platforms would lose their market share overnight. However, this is not even a concern for Apple Pay Later, as the tech giant has created a massive ecosystem over the years.
“But, [Apple Pay Later] won’t necessarily kill the BNPL business,” said Sunderji.
“We often see multiple checkout options on an e-commerce website because customers have different preferences. I think we will continue to see multiple options for BNPL, and these options will drive healthy competition to please customers.”
Interesting Timing
Additionally, Apple is launching its BNPL services when the majority of the industry is struggling. Affirm, which is one of the biggest BNPL players, has lost 3/4 of its stock value since the beginning of the year, and Klarna laid off 10 percent of its workforce in May.
Now, Apple’s move into space has pushed these BNPL stocks even lower.
“The more players there are in the industry, the harder it will be for each BNPL product to stand out from its competitors,” Vissers added. “It remains to be seen which players will remain standing in the end, but I think a year from now there will be fewer BNPL players than there are now. It's also not out of the question that Apple, PayPal, and/or Block might acquire and absorb some of their BNPL competitors.”
One of the regulatory areas would be checking the financial history of potential consumers before allowing BNPL services. Apple has a clear advantage here.
“When Apple uses its own data to make a credit decision, it doesn’t have to comply with various regulations under the Fair Credit Reporting Act (like sending a formal notice if someone has been denied credit). But, we’ve seen that whenever consumers are offered easy credit in an unregulated environment, disaster is not far away,” said Sunderji.
Despite Apple’s entrance into the industry, the retail payment markets are too big. Apple Pay is dominant in the US and some other countries, but several local payment modes still dominate in Europe, Asia and other parts of the world.
“There are myriad factors working against BNPL at the moment: looming regulations, too many companies offering a nearly identical product, rising public skepticism of BNPL as we discover how financially harmful these products are to young consumers, rising interest rates and the increasingly real prospect of a recession in the coming months,” added Vissers.
“All that said, I don't think BNPL will disappear entirely. In a few years, there will still be two or three big BNPL players (likely including Apple), though the products will be more carefully regulated.”
Apple has recently announced its plans of launching Apple Pay Later in September. Though the company did not use the term 'buy now, pay later' the upcoming service will allow consumers to pay in four installments over six weeks, making it a BNPL service.
The popularity of the BNPL industry has exploded tremendously in a short period: it grew from $33 billion in 2020 to $120 billion last year, according to GlobalData. The industry is now expected to grow at an annual rate of 26 percent.
Apple is known for entering markets with clear opportunities and potential growth, and its move into BNPL consumer finance now proves the same. Though it can legitimize the services of the relatively new industry, Apple’s market dominance can threaten the existence of the existing players.
“Apple devices are the gateway for many consumers shopping online. The more seamlessly they can integrate into the shopping experience, the less likely customers are to use other services,” Alykhan Sunderji, the Chief Council at Sunder Legal, told Finance Magnates.
And, Apple is following exactly this strategy. The tech giant is going to integrate its pay later services into its existing Apple Pay services. The service will require a 'soft' credit check of the consumer and a review of their transaction history with Apple.
Shannon Vissers, a Retail and Shopping Analyst at MerchantMaverick.com, explained: “Apple will have a competitive advantage, since its BNPL product makes it even easier for Apple users to take out a BNPL loan; for existing Apple Pay users, Apple's Pay Later will be just another effortless payment option that appears in your Apple Wallet.”
All these metrics clearly indicate that Apple Pay Later will have a major advantage in the BNPL sector.
Moreover, unlike Apple, most of the BNPL providers usually rely on their partnerships with other payment providers and e-commerce platforms. If those deals go sour, those platforms would lose their market share overnight. However, this is not even a concern for Apple Pay Later, as the tech giant has created a massive ecosystem over the years.
“But, [Apple Pay Later] won’t necessarily kill the BNPL business,” said Sunderji.
“We often see multiple checkout options on an e-commerce website because customers have different preferences. I think we will continue to see multiple options for BNPL, and these options will drive healthy competition to please customers.”
Interesting Timing
Additionally, Apple is launching its BNPL services when the majority of the industry is struggling. Affirm, which is one of the biggest BNPL players, has lost 3/4 of its stock value since the beginning of the year, and Klarna laid off 10 percent of its workforce in May.
Now, Apple’s move into space has pushed these BNPL stocks even lower.
“The more players there are in the industry, the harder it will be for each BNPL product to stand out from its competitors,” Vissers added. “It remains to be seen which players will remain standing in the end, but I think a year from now there will be fewer BNPL players than there are now. It's also not out of the question that Apple, PayPal, and/or Block might acquire and absorb some of their BNPL competitors.”
One of the regulatory areas would be checking the financial history of potential consumers before allowing BNPL services. Apple has a clear advantage here.
“When Apple uses its own data to make a credit decision, it doesn’t have to comply with various regulations under the Fair Credit Reporting Act (like sending a formal notice if someone has been denied credit). But, we’ve seen that whenever consumers are offered easy credit in an unregulated environment, disaster is not far away,” said Sunderji.
Despite Apple’s entrance into the industry, the retail payment markets are too big. Apple Pay is dominant in the US and some other countries, but several local payment modes still dominate in Europe, Asia and other parts of the world.
“There are myriad factors working against BNPL at the moment: looming regulations, too many companies offering a nearly identical product, rising public skepticism of BNPL as we discover how financially harmful these products are to young consumers, rising interest rates and the increasingly real prospect of a recession in the coming months,” added Vissers.
“All that said, I don't think BNPL will disappear entirely. In a few years, there will still be two or three big BNPL players (likely including Apple), though the products will be more carefully regulated.”
Arnab is an electronics engineer-turned-financial editor. He entered the industry covering the cryptocurrency market for Finance Magnates and later expanded his reach to forex as well. He is passionate about the changing regulatory landscape on financial markets and keenly follows the disruptions in the industry with new-age technologies.
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Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔