Almost 1 out of 10 online transactions in Romania was placed from a mobile device in 2013.
According to research by Romanian mobile micropayment service provider NETOPIA mobilPay, 8% percent of online payments made in Romania were placed off a smartphone or tablet.
Throughout 2013, Romanians placed over 7 million online transactions. With a population of just over 21 million, it can be calculated that over a third of the population placed at least one online payment throughout 2013. About 560,000 of those transactions were placed from mobile devices.
Unlike the US and the UK, smartphones placed more transactions than tablets with a 60/40 split in usage. According to NETOPIA payments from smartphones and tablets are predicted to double throughout 2014, resulting in over 1 million mobile transactions being placed.
One reason for the rising numbers in mobile payment results from a partnership between NETOPIA and MasterCard Romania. Together the companies released mobilPay MasterCard Mobile. This mobile payment application has seen impressive growth by doubling the amount of transactions placed through it every 3 months. Currently, more than 50% of mobilPay MasterCard Mobile users place at least one transaction every week.
NETOPIA states the most popular payment type mobilPay MasterCard Mobile processes are QR code scanned based transactions. The number of QR payments placed has tripled in Q4 2013, when comparing the numbers from the year prior.
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Payments placed from mobile devices are quickly becoming more common in the Ecommerce space. With more people than ever now toting smartphones, and tablets swiftly replacing standard laptop and desktop computers, 2014 is proving to be a promising year for mobile payments.
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