6 reasons why you should consider not to host your payment page
1. Hosting Hosting Hosting refers to the location of a broker’s technology stack. This is one of the most crucial elements of a brokerage that helps prevent the company from losing money due to being unable to mitigate latency risks.Brokers or exchanges are traditionally very vulnerable to latency arbitrage due to the speed with which financial markets move. The traditional datacenter locations for forex brokers are all centered at Equinix facilities around the globe. What Are the World’s Foremost Data Centers?Sin Hosting refers to the location of a broker’s technology stack. This is one of the most crucial elements of a brokerage that helps prevent the company from losing money due to being unable to mitigate latency risks.Brokers or exchanges are traditionally very vulnerable to latency arbitrage due to the speed with which financial markets move. The traditional datacenter locations for forex brokers are all centered at Equinix facilities around the globe. What Are the World’s Foremost Data Centers?Sin Read this Term a payment page means that customer credit card and other personal details will be transmitted by your servers, even if they are not necessarily stored there which in turn makes the PCI-DSS certification a requirement for your business
2. Becoming PCI DSS certified involves a large investment in security and anti-fraud mechanisms in order to make absolutely sure that the customer details, are safely handled – a labor intensive exercise, especially if you are a small-medium sized merchant, with funds that could be used elsewhere
3. Payment processing providers are already certified and will shoulder this burden for you. Think about how relieved you would feel if you did not have to worry about risking heavy legal actions and having your reputation ruined because of a credit card data breach
4. Tokenization allows you to establish a database of your clients’ credit card details without any fear of being hacked. This is because only an encrypted token and the last 4 digits on the credit card are kept on your side enabling you to charge the card details of your choice whenever you want to by sending the token to the payment processor. Not only is the token useless to criminal opportunists, but having this information allows you to bill a card on file and schedule automatic Payments Payments One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl Read this Term
6. The concerns that merchants often have about looking unprofessional by not hosting their own payment pages and suffering customer drop-offs can be addressed with a few creative options:
- The look and feel of the payment page can be adapted to reflect the merchant’s brand even though the page still belongs to and is hosted on the processor’s server
- The I-Frame is a more advanced option and provides a trick of the eye whereby the payment page is still hosted on the processor’s server but it appears to be hosted on the merchant’s site. Even though the URL in the address bar belongs to the merchant (when you click “pay”), payment details are actually entered on the processor’s server
6. The payment processor hosted payment page are (or should be) really well designed and optimized in order to increase conversion. Some processors even provide you with real A/B testing platform to enable you to precisely measure any change you make to the payment page in real time!
We hope that this helps you in your decision and suggest that you locate our insight entitled What happens after the “pay button” is selected? For more information about payment pages (whether you or your processor is doing the hosting).
Image courtesy of Flickr
1. Hosting Hosting Hosting refers to the location of a broker’s technology stack. This is one of the most crucial elements of a brokerage that helps prevent the company from losing money due to being unable to mitigate latency risks.Brokers or exchanges are traditionally very vulnerable to latency arbitrage due to the speed with which financial markets move. The traditional datacenter locations for forex brokers are all centered at Equinix facilities around the globe. What Are the World’s Foremost Data Centers?Sin Hosting refers to the location of a broker’s technology stack. This is one of the most crucial elements of a brokerage that helps prevent the company from losing money due to being unable to mitigate latency risks.Brokers or exchanges are traditionally very vulnerable to latency arbitrage due to the speed with which financial markets move. The traditional datacenter locations for forex brokers are all centered at Equinix facilities around the globe. What Are the World’s Foremost Data Centers?Sin Read this Term a payment page means that customer credit card and other personal details will be transmitted by your servers, even if they are not necessarily stored there which in turn makes the PCI-DSS certification a requirement for your business
2. Becoming PCI DSS certified involves a large investment in security and anti-fraud mechanisms in order to make absolutely sure that the customer details, are safely handled – a labor intensive exercise, especially if you are a small-medium sized merchant, with funds that could be used elsewhere
3. Payment processing providers are already certified and will shoulder this burden for you. Think about how relieved you would feel if you did not have to worry about risking heavy legal actions and having your reputation ruined because of a credit card data breach
4. Tokenization allows you to establish a database of your clients’ credit card details without any fear of being hacked. This is because only an encrypted token and the last 4 digits on the credit card are kept on your side enabling you to charge the card details of your choice whenever you want to by sending the token to the payment processor. Not only is the token useless to criminal opportunists, but having this information allows you to bill a card on file and schedule automatic Payments Payments One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl Read this Term
6. The concerns that merchants often have about looking unprofessional by not hosting their own payment pages and suffering customer drop-offs can be addressed with a few creative options:
- The look and feel of the payment page can be adapted to reflect the merchant’s brand even though the page still belongs to and is hosted on the processor’s server
- The I-Frame is a more advanced option and provides a trick of the eye whereby the payment page is still hosted on the processor’s server but it appears to be hosted on the merchant’s site. Even though the URL in the address bar belongs to the merchant (when you click “pay”), payment details are actually entered on the processor’s server
6. The payment processor hosted payment page are (or should be) really well designed and optimized in order to increase conversion. Some processors even provide you with real A/B testing platform to enable you to precisely measure any change you make to the payment page in real time!
We hope that this helps you in your decision and suggest that you locate our insight entitled What happens after the “pay button” is selected? For more information about payment pages (whether you or your processor is doing the hosting).
Image courtesy of Flickr