Merchant Cash and Capital Rebrands to Bizfi, Launches Marketplace Lending White Label and API

Merchant Cash and Capital, a financing firm focused on the SME market, is rebranding to Bizfi as they reposition themselves as a marketplace lending Fintech Fintech Financial Technology (fintech) is defined as ay technology that is geared towards automating and enhancing the delivery and application of financial services. The origin of the term fintechs can be traced back to the 1990s where it was primarily used as a back-end system technology for renowned financial institutions. However, it has since grown outside the business sector with an increased focus upon consumer services.What Purpose Do Fintechs Serve?The main purpose of fintechs would be to suppl Financial Technology (fintech) is defined as ay technology that is geared towards automating and enhancing the delivery and application of financial services. The origin of the term fintechs can be traced back to the 1990s where it was primarily used as a back-end system technology for renowned financial institutions. However, it has since grown outside the business sector with an increased focus upon consumer services.What Purpose Do Fintechs Serve?The main purpose of fintechs would be to suppl Read this Term firm. Launched in 2005, and according to the firm having facilitated over $1.3 billion in loans, Merchant Cash and Capital's business model was based on sourcing offers from numerous lenders to service their SME customers.

With this rebranding, Bizfi is embracing the evolving technology side of its operations. This includes the use of a front-end platform for customers to apply for loans as well as back-end solutions to aggregate funding options from numerous lenders for a quick turnaround of approval and loan terms. As Bizfi is positioning itself as a digital lender, the firm has partnered with many of the larger players in the marketplace lending sector including OnDeck, Funding Circle and Kabbage.

API and White Label

As part of their rebranding, Bizfi is also introducing today a new API and white label solution for their partners. Through the API, partners will be able to integrate funding Liquidity Liquidity The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent Read this Term from Bizfi within their own solutions that they use to service SMEs. In addition, the white label is a branded solution for Bizfi’s partners to begin to market their own marketplace lending platform to SME customers. Like other marketplace lenders who have launched partnership products, BizFi will be looking to attract companies that already service SME such as accounting and consulting firms, with a new revenue source available through lending.

Regarding this strategy, Stephen Sheinbaum, Founder of Bizfi, commented about the release of the API and white label that “Companies that already serve the small business community are looking for ways to deepen their relationships with current customers. The Bizfi API and white label solutions will empower these service providers to offer a suite of financial services which will further cement the bond.”

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