Buoyed by accelerated digital transformation, LATAM fintech is booming.
But with %70 unbanked and ripe fraud, there is still room to grow.
f fintech is meant to solve problems at the intersection of technology and finance, Latin America is a perfect place to look at. The continent is still struggling with a "financial long COVID", and despite a rate cuts cycle interest rates remain alarmignly high (over 13% in Brazil and Columbia). Add a substantial underbanked population and vast rural areas, and you have a fertile ground for innovation in sending, storing, and investing money.
It is little surprise, then, that fintech in Latin America is red hot. According to a recent Mckinsey report, retail banking is the largest engine for growth for banks, as "micro-loans, deposits, and retail payments are the fastest-growing submarkets."
This trend is undoubtedly evident for banks' peers and competitors in the startup space. Talking with several industry participants highlights the main areas fintechs work on and provides a fairly positive outlook for local startups and global actors alike.
Expanding Financial Inclusion
This is probably the most significant aspect of any fintech working in the continent. With over 100 million without a bank account across Latin America, innovative solutions that bypass the legacy financial system are much needed.
"Despite cash remaining relevant, other payment methods emerge in response to Latin Americans' interest in digital products and services," explains Christina Hutchinson, VP of Sales and BD, Head of LATAM, and General Manager of Brazil at Nium. One example she cites is PIX, an instant-payment system accounting for over 70% of all transactions in Brazil.
One obvious solution to such difficulties is cryptocurrency, as the continent is responsible for 9% of the global market share.
But while the adoption rate is relatively high, residents should enjoy "better on- and off-ramps to ease friction and give them the confidence that they can access their money whenever and however they need it," according to Zé Atalaya, Geo Expansion and Token/Chain Integration Manager at Ramp.
Until unified payments railroads are built, crypto firms are integrating with local ones like PIX in Brazil or CoDi in Mexico.
Regulation for growth
Another area where cross-continent collaboration is required to foster the sector's growth is regulation. Several fintechs have recently offered a joint regulatory framework to make the continent's eco-system more efficient, but there is more to be done.
Regulators should be providing "definite and unambiguous" rules in a host of areas, says Sidhant Rastogi, Managing Partner at Zinnov, a global management consultancy firm, and lists "financial stability and integrity, consumer privacy
and data protection, data sharing, data portability, and data interoperability." Coupled with the active creation of innovation hubs, the government can reshape the landscape and increase consumers' options.
But even today, regulators seem open to working closely with startups and provide not only clarity but also active guidance. Hutchinson points to local fintech laws in Chile, Brazil, and
Mexico, which "established guidelines on licensing, registrations and other requirements that drive business growth."
And such developments have a spill effect that goes beyond the legal perspective. "This has created a much more startup-friendly environment," shares Ramp's Atalaya. "VCs are more inclined to dip into their pockets if they have reasonable certainty that a business will still be a going concern five years down the line."
Cybersecurity Concerns
As the fintech sector grows, so does the risk of cyber threats. "Fraud is a key concern that continues to stifle
business growth," says Hutchinson. Indeed, according to Jumio, Latin America is the world's second-highest region in revenue loss to fraud, as every fifth transaction is rejected.
Fintech startups have risen to the challenge by
leveraging technologies like AI and blockchain to enhance security.
Companies
like Nium have developed biometric authentication and real-time transaction monitoring
to safeguard financial transactions, and Zinnov's Rastogi cites Unico and Cloudwalk as notable incumbents, providing facial recognition and digital identification technologies. Both a challenge and an opportunity, then, the cybersecurity sector in Latin America is expected to grow to almost $3 billion by 2028.
Going glocal
International players keen on tapping into LATAM's
burgeoning fintech market are presented with ample opportunities.
The opportunities for international players are plenty, and the market signals confirm it," says Rastogi, alluding to VISA's recent acquisition of local provider Pismo and PIX's growing adoption. "PIX-based lending, cards, SME financing, and insurance offer the
next phase of opportunity for international players."
Hutchinson also sees the potential for global B2B players who can support personal and micro-finance offerings brought upon by accelerated digital adoption. But she adds an important caveat: "As each country has its own unique cultural, economic, and regulatory considerations, international players need to work in partnership with players who can support merchants in the complexity of working on a global scale."
And if you opt for more unchartered waters, crypto might provide more market niches. "There's still a shortfall of Latin American-focused apps for DeFi, payments, savings, and other consumer-facing use cases," observes Atalya. "Forward-thinking companies that seize this opportunity and create crypto-powered apps that solve real-world problems have an opportunity to dominate what is a large and lucrative market."
f fintech is meant to solve problems at the intersection of technology and finance, Latin America is a perfect place to look at. The continent is still struggling with a "financial long COVID", and despite a rate cuts cycle interest rates remain alarmignly high (over 13% in Brazil and Columbia). Add a substantial underbanked population and vast rural areas, and you have a fertile ground for innovation in sending, storing, and investing money.
It is little surprise, then, that fintech in Latin America is red hot. According to a recent Mckinsey report, retail banking is the largest engine for growth for banks, as "micro-loans, deposits, and retail payments are the fastest-growing submarkets."
This trend is undoubtedly evident for banks' peers and competitors in the startup space. Talking with several industry participants highlights the main areas fintechs work on and provides a fairly positive outlook for local startups and global actors alike.
Expanding Financial Inclusion
This is probably the most significant aspect of any fintech working in the continent. With over 100 million without a bank account across Latin America, innovative solutions that bypass the legacy financial system are much needed.
"Despite cash remaining relevant, other payment methods emerge in response to Latin Americans' interest in digital products and services," explains Christina Hutchinson, VP of Sales and BD, Head of LATAM, and General Manager of Brazil at Nium. One example she cites is PIX, an instant-payment system accounting for over 70% of all transactions in Brazil.
One obvious solution to such difficulties is cryptocurrency, as the continent is responsible for 9% of the global market share.
But while the adoption rate is relatively high, residents should enjoy "better on- and off-ramps to ease friction and give them the confidence that they can access their money whenever and however they need it," according to Zé Atalaya, Geo Expansion and Token/Chain Integration Manager at Ramp.
Until unified payments railroads are built, crypto firms are integrating with local ones like PIX in Brazil or CoDi in Mexico.
Regulation for growth
Another area where cross-continent collaboration is required to foster the sector's growth is regulation. Several fintechs have recently offered a joint regulatory framework to make the continent's eco-system more efficient, but there is more to be done.
Regulators should be providing "definite and unambiguous" rules in a host of areas, says Sidhant Rastogi, Managing Partner at Zinnov, a global management consultancy firm, and lists "financial stability and integrity, consumer privacy
and data protection, data sharing, data portability, and data interoperability." Coupled with the active creation of innovation hubs, the government can reshape the landscape and increase consumers' options.
But even today, regulators seem open to working closely with startups and provide not only clarity but also active guidance. Hutchinson points to local fintech laws in Chile, Brazil, and
Mexico, which "established guidelines on licensing, registrations and other requirements that drive business growth."
And such developments have a spill effect that goes beyond the legal perspective. "This has created a much more startup-friendly environment," shares Ramp's Atalaya. "VCs are more inclined to dip into their pockets if they have reasonable certainty that a business will still be a going concern five years down the line."
Cybersecurity Concerns
As the fintech sector grows, so does the risk of cyber threats. "Fraud is a key concern that continues to stifle
business growth," says Hutchinson. Indeed, according to Jumio, Latin America is the world's second-highest region in revenue loss to fraud, as every fifth transaction is rejected.
Fintech startups have risen to the challenge by
leveraging technologies like AI and blockchain to enhance security.
Companies
like Nium have developed biometric authentication and real-time transaction monitoring
to safeguard financial transactions, and Zinnov's Rastogi cites Unico and Cloudwalk as notable incumbents, providing facial recognition and digital identification technologies. Both a challenge and an opportunity, then, the cybersecurity sector in Latin America is expected to grow to almost $3 billion by 2028.
Going glocal
International players keen on tapping into LATAM's
burgeoning fintech market are presented with ample opportunities.
The opportunities for international players are plenty, and the market signals confirm it," says Rastogi, alluding to VISA's recent acquisition of local provider Pismo and PIX's growing adoption. "PIX-based lending, cards, SME financing, and insurance offer the
next phase of opportunity for international players."
Hutchinson also sees the potential for global B2B players who can support personal and micro-finance offerings brought upon by accelerated digital adoption. But she adds an important caveat: "As each country has its own unique cultural, economic, and regulatory considerations, international players need to work in partnership with players who can support merchants in the complexity of working on a global scale."
And if you opt for more unchartered waters, crypto might provide more market niches. "There's still a shortfall of Latin American-focused apps for DeFi, payments, savings, and other consumer-facing use cases," observes Atalya. "Forward-thinking companies that seize this opportunity and create crypto-powered apps that solve real-world problems have an opportunity to dominate what is a large and lucrative market."
Transak Secures Dual Licenses in Canada and Delaware for Crypto Access
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FMLS:24 | Shaping the Next Era of Financial Evolution
FMLS:24 | Shaping the Next Era of Financial Evolution
FMLS:24 | Shaping the Next Era of Financial Evolution
FMLS:24 | Shaping the Next Era of Financial Evolution
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Welcome to FMLS:24 – the premier event where influential brands and leaders in trading, payments, fintech, and digital assets come together!
Join over 2,500 industry professionals, engage with 150+ expert speakers, and discover endless opportunities with 70+ top exhibitors. FMLS:24 is where senior executives and decision-makers gather to close deals, forge new partnerships, and strengthen connections with long-term clients.
Whether you’re in finance, technology, or payments, this summit is your gateway to future growth, meaningful collaborations, and industry-leading insights.
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Welcome to FMLS:24 – the premier event where influential brands and leaders in trading, payments, fintech, and digital assets come together!
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FMLS:24 | Shaping the Next Era of Financial Evolution
FMLS:24 | Shaping the Next Era of Financial Evolution
FMLS:24 | Shaping the Next Era of Financial Evolution
FMLS:24 | Shaping the Next Era of Financial Evolution
FMLS:24 | Shaping the Next Era of Financial Evolution
FMLS:24 | Shaping the Next Era of Financial Evolution
Welcome to FMLS:24 – the premier event where influential brands and leaders in trading, payments, fintech, and digital assets come together!
Join over 2,500 industry professionals, engage with 150+ expert speakers, and discover endless opportunities with 70+ top exhibitors. FMLS:24 is where senior executives and decision-makers gather to close deals, forge new partnerships, and strengthen connections with long-term clients.
Whether you’re in finance, technology, or payments, this summit is your gateway to future growth, meaningful collaborations, and industry-leading insights.
👉 Don't miss out – secure your ticket now at https://events.financemagnates.com/ZQEYy0?utm_source=youtube&utm_campaign=fmls24-awareness&utm_medium=video&RefId=MLS%3A24+Video+Promo
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Welcome to FMLS:24 – the premier event where influential brands and leaders in trading, payments, fintech, and digital assets come together!
Join over 2,500 industry professionals, engage with 150+ expert speakers, and discover endless opportunities with 70+ top exhibitors. FMLS:24 is where senior executives and decision-makers gather to close deals, forge new partnerships, and strengthen connections with long-term clients.
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Welcome to FMLS:24 – the premier event where influential brands and leaders in trading, payments, fintech, and digital assets come together!
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FM's Andrea Badiola Mateos at LSEG's Cyprus event
FM's Andrea Badiola Mateos at LSEG's Cyprus event
FM's Andrea Badiola Mateos at LSEG's Cyprus event
FM's Andrea Badiola Mateos at LSEG's Cyprus event
FM's Andrea Badiola Mateos at LSEG's Cyprus event
FM's Andrea Badiola Mateos at LSEG's Cyprus event
FM's Andrea Badiola Mateos at speaking in a panel discussion at LSEG's Cyprus event
FM's Andrea Badiola Mateos at speaking in a panel discussion at LSEG's Cyprus event
FM's Andrea Badiola Mateos at speaking in a panel discussion at LSEG's Cyprus event
FM's Andrea Badiola Mateos at speaking in a panel discussion at LSEG's Cyprus event
FM's Andrea Badiola Mateos at speaking in a panel discussion at LSEG's Cyprus event
FM's Andrea Badiola Mateos at speaking in a panel discussion at LSEG's Cyprus event
The Role of PAMM, MAM & Copy Trading in Business Growth Strategies | Webinar
The Role of PAMM, MAM & Copy Trading in Business Growth Strategies | Webinar
The Role of PAMM, MAM & Copy Trading in Business Growth Strategies | Webinar
The Role of PAMM, MAM & Copy Trading in Business Growth Strategies | Webinar
The Role of PAMM, MAM & Copy Trading in Business Growth Strategies | Webinar
The Role of PAMM, MAM & Copy Trading in Business Growth Strategies | Webinar
The copy trading market is projected to double in size, growing from $2.2 billion to $4 billion by the end of this decade. In light of this, brokers and financial institutions are increasingly adopting PAMM, MAM, and Copy Trading solutions to scale operations and drive profitability. In this insightful webinar, Sergey Ryzhavin, Product Owner at B2COPY, outlines the advanced features of the B2COPY platform, showcasing how it enhances Copy Trading, PAMM, and MAM performance. Sergey also explores strategies for using these tools to attract new clients, improve customer engagement, and create additional revenue streams.
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The copy trading market is projected to double in size, growing from $2.2 billion to $4 billion by the end of this decade. In light of this, brokers and financial institutions are increasingly adopting PAMM, MAM, and Copy Trading solutions to scale operations and drive profitability. In this insightful webinar, Sergey Ryzhavin, Product Owner at B2COPY, outlines the advanced features of the B2COPY platform, showcasing how it enhances Copy Trading, PAMM, and MAM performance. Sergey also explores strategies for using these tools to attract new clients, improve customer engagement, and create additional revenue streams.
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The copy trading market is projected to double in size, growing from $2.2 billion to $4 billion by the end of this decade. In light of this, brokers and financial institutions are increasingly adopting PAMM, MAM, and Copy Trading solutions to scale operations and drive profitability. In this insightful webinar, Sergey Ryzhavin, Product Owner at B2COPY, outlines the advanced features of the B2COPY platform, showcasing how it enhances Copy Trading, PAMM, and MAM performance. Sergey also explores strategies for using these tools to attract new clients, improve customer engagement, and create additional revenue streams.
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The copy trading market is projected to double in size, growing from $2.2 billion to $4 billion by the end of this decade. In light of this, brokers and financial institutions are increasingly adopting PAMM, MAM, and Copy Trading solutions to scale operations and drive profitability. In this insightful webinar, Sergey Ryzhavin, Product Owner at B2COPY, outlines the advanced features of the B2COPY platform, showcasing how it enhances Copy Trading, PAMM, and MAM performance. Sergey also explores strategies for using these tools to attract new clients, improve customer engagement, and create additional revenue streams.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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The copy trading market is projected to double in size, growing from $2.2 billion to $4 billion by the end of this decade. In light of this, brokers and financial institutions are increasingly adopting PAMM, MAM, and Copy Trading solutions to scale operations and drive profitability. In this insightful webinar, Sergey Ryzhavin, Product Owner at B2COPY, outlines the advanced features of the B2COPY platform, showcasing how it enhances Copy Trading, PAMM, and MAM performance. Sergey also explores strategies for using these tools to attract new clients, improve customer engagement, and create additional revenue streams.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
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The copy trading market is projected to double in size, growing from $2.2 billion to $4 billion by the end of this decade. In light of this, brokers and financial institutions are increasingly adopting PAMM, MAM, and Copy Trading solutions to scale operations and drive profitability. In this insightful webinar, Sergey Ryzhavin, Product Owner at B2COPY, outlines the advanced features of the B2COPY platform, showcasing how it enhances Copy Trading, PAMM, and MAM performance. Sergey also explores strategies for using these tools to attract new clients, improve customer engagement, and create additional revenue streams.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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Join us at FMLS:24 to connect with global institutional brokers. Secure your spot today! #fmls24
Join us at FMLS:24 to connect with global institutional brokers. Secure your spot today! #fmls24
Join us at FMLS:24 to connect with global institutional brokers. Secure your spot today! #fmls24
Join us at FMLS:24 to connect with global institutional brokers. Secure your spot today! #fmls24
Join us at FMLS:24 to connect with global institutional brokers. Secure your spot today! #fmls24
Join us at FMLS:24 to connect with global institutional brokers. Secure your spot today! #fmls24